David Garfinkel - Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

2006 David Garfinkel LLC. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review).

ISBN: 1-933596-25-2 (Hardcover)

ISBN: 1-60037-022-5 (eBook)

Published by:

Morgan James Publishing, LLC
1225 Franklin Ave Ste 325
Garden City, NY 11530-1693
Toll Free 800-485-4943
www.MorganJamesPublishing.com

Cover and Interior Design by:
Heather Kirk
www.GraphicsByHeather.com
Heather@GraphicsByHeather.com

LEGAL INFORMATION AND DISCLAIMER:

Information within this book does not constitute legal, financial or similar professional advice. The purchaser of this publication assumes full responsibility for the use of these materials and information. The Publisher and Author assume no liability whatsoever on behalf of any reader of this material. Please consult applicable laws and regulations and competent counsel to ensure your use of this material conforms with all applicable laws and regulations.

L EADING C OPYWRITER T ERRIFIED B Y T HIS B OOK !

Alert to fellow copywriters: Big trouble. David Garfinkel has just written a book revealing the secrets behind some of the winningest, money-makingest headlines ever created. Worse still, he tells (and shows!) how any businessperson can modify these winning headlines for their own ads, mailing pieces and internet promotions. What will they need us for?

David Deutsch, Author, Think Inside The Box

A NOTHER L EADING C OPYWRITER W ELCOMES B OOK W ITH O PEN A RMS !

There's a widespread myth that creative people come up with their great ideas out of thin air. But as a copywriter, I'll eagerly seize any tool that helps me write more effective advertising. I've seen a lot of formulas, tips and checklists, but nothing compares with David Garfinkel's Advertising Headlines That Make You Rich. It's truly unique, and the concept behind it is ingenious. One of the basic principles of marketing is 'Learn what worksand repeat the successful.' Armed with this clever book, you'll do exactly that. For anyone with something to sell, it's a gold mine of profit-generating ideas.

Don Hauptman, Copywriter/Consultant, New York

8 N EW H EADLINES I N N O T IME F LAT

Just got done zipping through your book on headlines. Came up with 8 that I might use for a new booklet I am writing. Also came up with a good one for an insurance product I am marketing. I wasn't even trying for that one. All this in a half hour.

Frank Meyers, Street Smart Recovery

S UCCESSFUL E NTREPRENUER F INDS B OOK S UPER -V ALUABLE

Next to my computer, I find this book the most beneficial thing on my desk these days. I keep it open next to my computer because I find I use the concepts to tickle ideas several times each day. It saves me hours of laboring over coming up with ideas from scratch. Now, I just take the ideas from this book and give them my own twist.

Roxanne Emmerich, CEO, The Emmerich Group, Inc.

T HIS I S G REAT S TUFF !

If you advertise your business in any way, shape, or form, you've got to get this book! In Advertising Headlines That Make You Rich, David Garfinkel gives you an abundance of proven, money-making headlines. Each one comes with a short, down-and-dirty explanation about why it works. Then you get a template to show you how to write a killer headline, customized for your business by only changing a word or two! This is great stuff! I'm buying copies for all my clients.

Bob Brown, Mailing List Resources

A R EAL G OLD M INE

You can now write headlines in your sleep with this massive, jaw-dropping, definitive collection of proven headlines. The real gold mine here are the dozens of examples of how YOU can adapt a tested headline to your own needs. This fantastic book could have been called 'Headlines for Dummies.' Anyone can make more money with it. Priceless!

Dr. Joe Vitale, Author, bestselling The Attractor Factor

S HOULD B E M ANDATORY R EADING F OR B USINESS O WNERS

David Garfinkel has done it again! This masterful writer, in this on-the-button book, provides you not only with 297 killer headlines, but helps you earn $297,000 in extra profits and save $297,000 because now you won't have to run ads with less than superb headlines. If there ever was a book that should be mandatory reading for business owners, this is it. I want to give David a high-five for writing it, but I'll give him a high 297 instead.

Jay Conrad Levinson, Author, Guerrilla Marketing series of books

E ASY W AY T O W RITE M ILLION -D OLLAR H EADLINES

This is the first book on headlines I have ever read that offers an easy way to write million-dollar headlines like a mater copywriter. If you want to know why some people's headlines almost always make money on the Internet, I suggest you read this book. If you don't, you'll hate yourself later.

Ted Kikoler, Internationally renowned graphic designer and copywriter

Headlines? Why would anyone write a book just about headlines?

Because, in a print ad, 75 percent of the buying decisions are made at the headline alone

If you are scholarly or scientific (or just plain skeptical), you might ask if I am making that statement solely from my own experience or from rigorous, scientific tests. Here's your answer: While I know it is true from my own experience, I'm quoting in the paragraph above from legendary John Caples. He made that statement in his book Tested Advertising Methods.

And Caples, in case you didn't know, was Madison Avenue's acknowledged dean of tracked, measured advertising effectiveness. He had reams of carefully compiled and verified research based on actual advertising tests to back up his statement.

Many people spend hours, or days, coming up with a headline for their marketing. Even then, sometimes the headline doesn't work. Why? Because it usually takes years of experience which includes the painful failures, as well as the gratifying successes to be able to recognize a headline that has a strong probability of working.

This book does something that many top copywriters privately (and often secretly) do to reduce the risk and in many cases, insure the success, of an ad or letter. It takes proven headlines which have already been shown to work in the marketplace and adapts them to other specific businesses. No other book has 297 custom, ready-to-use headlines created from proven winners.