Quintana - Why Your Facebook Ads Don’t Perform Like AdWords (And Why They Never Will)

A new generation of creative Internet marketers is on the rise who are celebrating the art of business-to-consumer relationships, while increasing revenue, and doing so without large marketing budgets, long sales pages, or pushy guru tactics. Instead, they are warming up cold leads using a new sales strategy Funnel Foreplay - to connect with their ideal customers and increase conversions.

Funnel Foreplay is a playbook created for small business owners that are tired of over-hyped promises, questionable affiliate marketing protocols, and misleading sales copy and are replacing it with personal branding, email engagement, attractive advertising campaigns, and solution-focused products that provide holistic results.

Creator of Signature System and CEO/Founder of HolisticFashionista.com Angel Quintana , explains her step-by-step signature formula and provides valuable examples on the effectiveness of authentic and design-centered marketing for entrepreneurs seeking to grow their brands with style and integrity using the power of the Internet.

Whether youre a service provider or a product-based company looking to grow your clientele and reach new markets with your innovations and expertise, and are serious about building your business online, this is your #1 resource for structure, expansion, and explosive profits.

Funnel Foreplay

The Little Black Playbook of

Sales Strategies

Angel Quintana

Copyright 2016

Holistic Fashionista www.holisticfashionista.com

TABLE OF CONTENTS

Introduction: Never Take Your Eye Off the Prize

PART I Funnel Foreplay: Dirty Little Secrets

CHAPTER 1 What Talitha Getty Has to Do With Personal Branding

CHAPTER 2 The Success Blues

CHAPTER 3 Balance is Bull for Success, Yet Mandatory for Sanity

CHAPTER 4 Is Being an Over-Achiever a Sickness or a Gift

CHAPTER 5 Change Agents: The Artisans of the World

CHAPTER 6 Freeloaders are Annoying, But They Arent Evil

CHAPTER 7 Thank You Mean Girls for Making Me So Successful

CHAPTER 8 If You Spit on Los Angeles, You Spit on Your Dreams

CHAPTER 9 Business is a Therapy Session

PART II Funnel Foreplay: The Formula

CHAPTER 10 The Power of Keywords

CHAPTER 11 Create a Compelling Landing Page

CHAPTER 12 Launch a Free Marketing Campaign

CHAPTER 13 Launch a Paid Marketing Campaign

CHAPTER 14 Introduction to Up Sells and Down Sells

CHAPTER 15 Close the Sale with a Follow-Up System

A WORD BEFORE YOU GO:Support with Setting-Up Your Brand (and Sales Funnels ) for Success

About the Author

DEDICATION

I dedicate this book to the over-achiever. May this book help to bring your message and passions to the world easier and with more clarity, for if there is anyone who deserves their big break, it is you. It is because of your blood, sweat, and tears that mountains will move, lives will change, and history will be made. Youre my inspiration.

INTRODUCTION

Never Take Your Eye Off the Prize

If I were to give you one sound piece of advice as you embark on creating ( and expanding ) your business online, it would be: Never take your eye off the prize . And that prize is Sales.

Sales is the reason you got into business and is what clothes your kids, pays your mortgage, and allows you those awesome vacations with friends and family. If you didnt get into business to make money, perhaps your business is really just a hobby at this stage. There is nothing wrong with hobbies, but a business is about making money.

Your sales ( and bank account ) should also be a reflection of how you are helping to shape the world for the better. I realize not all businesses care about making the world a better place, but I wrote this book of sales strategies for those kinds of entrepreneurs. Its part of my mission here at Holistic Fashionista .

What Im about to share with you in this book is a formula that every Internet marketer should be using to generate more sales, reach more clients, and make a greater impact on the planet at large. And yes, this formula can be used to make it worse too, because it works for whatever it is you intend to sell.

So if you have picked-up this book or downloaded it to use as a guide to shove gross solutions down the mainstream markets mouth, please stop reading this. I have no interest in helping those who dont have something to sell that isnt going to help others be healthier, happier, and more stylish .

If you havent noticed already, the Internet is saturated with all kinds of scams and ploys. And lets be honest, great sales copy can ( and will ) generate sales. But I hope you will use this book to spread goodness into the ether and pay your lessons forward with integrity.

If you have overcome a serious health condition or made millions selling a restaurant and you want to help others achieve what you have already achieved for yourself and you did it in a humane way, then I want nothing more than for you to thrive.

The Internet needs more authentic marketers and holistic solutions. It doesnt matter if you sell real estate advice, know how to get babies to sleep through the night, or are a Chinese metaphysics expert who has a modern solution to everyday problems, Funnel Foreplay can be used for nearly any type of business.

Funnel Foreplay has worked for:

• Realtors
• Chefs and Restaurateurs
• New Age Experts
• Holistic Practitioners
• Wellness Professionals
• Stylists and Image Consultants
• Authors and Speakers
• Business Coaches/Consultants
• Designers and Artists
• Accountants, Dentists, Chiropractors
• Skincare Professionals
• And nearly any product or service

Whatever industry you are in, creating a sales funnel with the secrets presented in this book will set your business up for success or better yet, it will set your business apart from your competitors because its likely they have NOT heard of the steps and strategies presented in this book.

If you have the drive to bring your message to the Internet, take hours out of your day to set up a functional and smart sales funnel, your business will never be the same. You will also never look at the Internet the same way again.

You see, the Internet isnt just for connecting with old friends on Facebook or sharing beautiful sunsets on Instagram; its not just to search Google for recipes that will impress a gorgeous man on the third date or how to fix your bicycle by watching videos on YouTube.

The Internet is a powerful tool for growing any kind of business online. It has launched millions of businesses and generated more sales for startups than any other platform. And the best part about the Internet is, it makes it possible for the businesses that have little start-up capital to not only exist, but to profit. If you can get a hang of the formula this book presents, you will be one step closer to changing more lives in a significant way and playing in the big leagues!

The World Wide Web isnt just the largest mall in the world; its a holistic platform for millions of prospects desperately searching for a product or service that will help them solve their urgent problems.

However, as grandiose and glorified as all this sounds if you take your eye off the prize , your sales, your business, and your products will not gain the exposure they deserve. I know this because I have consulted with hundreds of small business owners and start-up brands for years, and while the idea of making money while you sleep sounds like a slice of heaven, most people do not have the technological skills nor the Internet marketing plan down to achieve their desired results. In fact, for most business owners and start-ups, Internet marketing is just another bright shiny object theyre hoping to get the hang of one of these days.