Matthew Paulson - Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales

Ive done email marketing for over a decade and have interviewed over 1,000 entrepreneurs about how they built their businesses, and I still learned a lot about growing an email list from Email Marketing Demystified. What sets it apart is that Matthew does not give empty theories. He shows actionable techniques that he used to build a 200k+ mailing list and includes examples of how he used those techniques.

Andrew Warner

Founder and CEO, Mixergy, Mixergy.com

Email Marketing Demystified is a great primer. I thought the book was a really great primer for anyone that doesnt understand the mechanics of the process of email marketing.

Perry Belcher

Co-Founder, Native Commerce, Co-Founder, DigitalMarketer, DigitalMarketer.com

With so many new options in social media, it seems some current marketers put more emphasis on techniques for selling rather than on creating value and true service. In this book, Matthew gives step-by-step practices to grow exponentially by giving massive value while honoring the time proven principles of integrity and wowing our customers. I expect this book to add $1 million in new revenue to our business this year.

Dan Miller

New York Times bestselling author of 48 Days to the Work You Love, 48Days.com

Matthew provides a step-by-step process that makes email marketing approachable and accessible to entrepreneurs at all levels. If you are just getting started with email or you already have a mailing list of 10,000 subscribers, Email Marketing Demystified can help grow your business through the power of email marketing.

Jaime Tardy

Founder, Eventual Millionaire, EventualMillionaire.com

Email marketing is an incredibly valuable marketing channel. I do it in my business, but I know I could be doing it a lot better. Email Marketing Demystified is a deep dive into the trenches of effective email marketing that shows what actually works. I found the book to be easy to digest and came away with some great takeaways that are immediately applicable to my business.

John T. Meyer

Co-Founder, Lemonly, Lemonly.com

Ive known Matt for several years now and watched him build several semi-automated businesses that created hundreds of thousands of dollars (and now into the millions) quickly. A little story: I shared with Matt an email having a sale sequence that I thought would quickly add 30% or more in revenue when one of his businesses was still under six figures. Instead of 30% growth he turned it into around 300% growth in a year. Listen to Matt when it comes to email for building a company fast. Read Email Marketing Demystified and follow Matts step-by-step plan and you too can grow your business rapidly.

Tim Conley

TimConley.co

If you have any doubt about the power of email marketing, Email Marketing Demystified will quickly dispel them. In the book, Matthew lays out an easy to implement step-by-step plan to create your own email marketing system that actually works! This book is a must-read for any entrepreneur that runs an online business and is prepared to IGNITE!

John Lee Dumas

Host, EntrereneurOnFire, EntrepreneurOnFire.com

Matthew has already walked the walk with email marketing, and now hes committed his knowledge to paper. Recommended.

Rob Walling

Co-Founder, TinySeed, Host, Startup for the Rest of Us, StartupsForTheRestOfUs.com

Email Marketing Demystified is packed with real-world-tested strategies, tips and tricks only a veteran of email marketing would know. If you are new to email marketing, Matts detailed, step-by-step methods will cut your learning curve by years and allow you to start monetizing that portion of your business immediately. Even as an experienced email marketer, I found gems I implemented into my own business that have help me grow my subscribers more quickly. Matt has a knack for thinking of ways to grow and monetize an email list that you probably never considered!

Tim Bourquin

Co-founder, After Offers, AfterOffers.com

To my children, Micah and Adylin, I love you more than anything in the world. You provide the hope, inspiration, and joy that I need to get up early every day and continue to grow my businesses.

To my wife Karine, thank you for continuing to support and encourage me in everything I do. Thank you for not shaking your head at me whenever I come up with a crazy new business idea and thank you for allowing me the opportunity to provide for our family in unique and creative ways. Most importantly, thank you for being my best friend.

Last fall, I was teaching a class on email marketing at the Zeal Center for Entrepreneurship in my hometown of Sioux Falls, South Dakota. During the question and answer section of my talk, a friend noted that Email Marketing Demystified was written in 2015 and wondered if there was any out of date information in the book. I thought the book was still largely current and responded as such, because this book is as much about principles and strategies of marketing through email as it is about specific technologies and platforms. Regardless, I decided to give Email Marketing Demystified a quick read through after the class. I didnt find anything woefully out of date or inaccurate, but there were some sections that I thought could be expanded upon. There have also been a handful of legal and technical developments since Email Marketing Demystified was first published in 2015.

The technology, strategies and tactics that surround email marketing have not changed significantly since the first edition of the book was published. This is a testament to the stability and longevity of email as profitable marketing tool. The biggest recent development in email marketing came from a change in European law, when its General Data Protection Rules (GDPR) went into effect in May 2018. GDPR grants significant new rights to European consumers about how companies store and use their data, which has major implication for email marketers that have subscribers in Europe. The other significant development is that major email service providers spam filters have gotten much stricter. Both Gmail and Hotmail have raised the bar for letting commercial messages to get into the inbox, which makes list hygiene more important than ever. In response to these two developments, I have added a new section on GDPR compliance to chapter eight of this book and have added some new ideas about improving deliverability that I have picked up during the last several years.