Christopher Kent - Etsy Marketing: Selling on Etsy with SEO, Facebook, Pinterest, Instagram, and Other Social Medias

Introduction

D ue to the ease and convenience of online shopping, a lot of businesses are rapidly revamping themselves and trying to have an online presence. Similarly, a lot of individuals are entering into the world of buying and selling online. There are many websites and web services that allow sellers to sell their merchandise, but Etsy stands out as a unique and 'different' platform among all these services.

If you are not familiar with Etsy and how it works, this book will help you become an excellent Etsy seller and show you different methods that you can use to make your business successful. It contains many tips and tricks that are quite easy to follow, which will help you establish a stronghold as an Etsy seller.

Remember, launching your product on Etsy can be easy, but becoming popular as a seller will take a lot of effort and dedication. You need to be patient and work hard if you want to become successful.

If you are willing to learn more before you venture as a seller on Etsy, let us get started.

Chapter One: How to Make an Etsy Business Profitable

H ere are a few things you need to keep in mind when you become successful as an Etsy seller.

F INDING THE RIGHT PRODUCT to sell on Etsy can be as challenging as selling and marketing it. It does not matter what the nature of your business is. It can be a new store where you plan to sell your craft items, or it can be an old store where you are trying to add new items to the collection, you still need to think carefully and critically before making any solid decisions.

If you have a product in your mind and are confused about it, then these questions below can help you make a decision quickly.

Can you make it?

This is a straightforward question that rarely gets a straightforward answer. Many people tend to start a craft and homemade product business without even making the product. While dreaming is a great way to make new plans, mere dreaming will not help you fulfill them. So if you have never melted wax in your life, it is probably not the best idea to start a store specializing in candles right now.

If you do plan to make the items that you want to sell, it is highly recommended to make samples of the product before listing them on Etsy. It will help in many ways. For instance, it will allow you to solve all the problems and errors present in the product. It will also help you streamline and master the procedure so that you will make perfect products every time. If you do not follow these instructions, you will end up fixing your products right on the verge of delivery. The other advantage is that this will give you an idea of the approximate time that it takes to create a product.

Do you enjoy making it?

This is another fairly obvious question. You cannot run a business dealing with handmade products if you do not like making the products. Many people decide to sell an item because the profit margin is great and not because they enjoy making it. But if you hate making something, you will find the whole process excessively cumbersome and egregious once the orders start to roll in. This may affect the quality of the product and, ultimately, your attitude toward your business as well.

Can you find an affordable supplier for the raw materials?

A business cant work on a one-time investment. If you need to make products frequently, you need an affordable and sustainable source of raw materials. You want low prices and great products. To achieve this, it is necessary to find a good and reliable supplier so that you can make and sell your products with ease.

Instead of buying your supplies from regular stores, check the wholesale market. You can also import products from other nations in bulk.

Can you expand?

A business that deals with handmade products of one type can become quite boring after a while. But you can keep things exciting by keeping your products fresh. If your product can incorporate design variations and different materials, it will make things more exciting for both the customers and you. Variations can be of many types, including shape, size, colors, use, etc.

Do not add a lot of variety in the initial stages of the business, as this may confuse you and your customers. Add them slowly once you get comfortable with your business.

Does it serve a purpose?

A customer will not purchase something if the product does not fulfill some need or serve a purpose. If the purpose is specific, then a lot of customers will buy it. But this does not mean that people won't buy art products. Art products, too, serve a purpose, the purpose of making the world more beautiful. But, people would rather buy something that serves a more concrete purpose. In the initial stages of your business, it is recommended to go for more practical products.

If you cannot think of any reason why a customer would want to buy your product, try to think of your target audience. For instance, if you are trying to sell book cozies, your targeted customer base will include readers of all ages who like to protect their books. By using this method, you will be able to find a purpose for your product. If the purpose doesn't seem too prominent, change the product.

Are the market conditions favorable?