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To Lora, Mum, Dad,
Maja, Inez, Jeni,
Queen Badger, and Auntie Gaye
(for your eagle eyes!).
I also dedicate this with heartfelt
thanks to Andrea Hurst, for
inspiring writers on
the pier, and to
everyone at Just
Write!

I WOULD like to thank my wife, Lora, my Aunt Gaye, my agent Andrea Hurst, BJ Berti and Jasmine Faustino at St. Martins Press, as well as everyone who generously agreed to be included in this book.

Table of Contents

SELLING your art, crafts, and designs has never been easier. There are now huge opportunities for creative people to not only sell their work to a staggering range of highly targeted buyers but also to use the Internet to build a loyal and attentive online following. In the not-too-distant past your options were limited to craft fairs or local shops, word of mouth, or stores willing to sell your items (often for a hefty commission).

Today, the Internet has opened up a great window of opportunity for creative sellers and you now have a chance to showcase your talent before thousands of eager consumers.

You can set up your own Web site for a very affordable sum of money, but if you dont have the time, money, or inclination there are a number of online venues that are fully dedicated to artists and crafters, which will help sell your items for a reasonable fee.

Initially eBay became a site where artists and crafters could sell their work, but because eBay is primarily geared towards auctions it was not always an ideal venue to sell handmade items.

Everything changed in 2005 with the adventof Etsy, a marketplace dedicated to buying and selling all things handmade. The site has seen a meteoric rise and shows no signs of slowing. People are attracted to buying on Etsy for many reasons and certainly the ease with which you can buy both unique and affordable items is a strong factor, but so, too, is the sense of community within Etsy.

Etsy has a rather unique proposition, since there are not many other retail outlets where you get to make such a personal connection and communicate directly with artists who are also sellers. Etsys thriving community of artists and enthusiasts of all things handmade can become both addictive and highly rewarding.

You may wish to sell your art or crafts for a variety of reasons. Perhaps you create for fun and your house is being overrun with your works of art (a houseful of sock monkeys can be a problem!) or maybe youre an artist or photographer and you want to build an online presence and reach a wider audience. Your creative business may be a supplement to your income, or perhaps its a full-time job.

Whatever your niche, craft, or creative expression, online marketing is vital to expanding your audience. In this book you will learn:

The quickest and simplest way to optimize your Etsy shop for online exposure

How to generate traffic and bring potential buyers to your Etsy shop

Quick and straightforward ways to stand out from your competition

The best way to photograph your items and key mistakes to avoid

How to get the most from your listings using highly effective copywriting secrets

How to gain an instant snapshot of your shop and where you need to focus your efforts

Why blogging can give your Etsy shop a boost in traffic and sales

How to place your Etsy shop on the map for local shoppers

A strategy for securing your own Web address, which hosting site to use, and how to set up a blog with a one-click install

Easy ways to create a wealth of fresh and relevant content and never suffer writers block!

Tips to improve your blog and help it to rank high within the search engines

How to find the best Web 2.0 sites and how they can direct a high amount of targeted traffic to your shop

The effective way to use Facebook and Twitter and why so many people get it wrong

How to make a video showcasing your creativity and upload it to YouTube

How to write articles about the subjects you love, have them published, and increase your visitors and potential customers

If youre new to Etsy, you can follow the advice given in each of the chapters and ensure your shop is fully optimized by the end of each lesson. If you already have an Etsy shop or are an experienced seller, then I still suggest you take the time to follow along with each of the techniques in this book. While some of the suggestions may seem obvious, the devil is in the details and sometimes the simple techniques are overlooked.

No matter how little experience you have using the Internet, this book has been written and designed to teach practical lessons with a low learning curve. These are techniques that can be put into practice as you read through the chapters and they will start working immediately. One of the best things about working on the Internet is that you have an amazing sense of leverage. As you send a tweet or share content on your Facebook Page, the work is amplified by as many people as youre connected to. The key is to connect with as many people as possible, and I will show you how.

The best way to work through this book is one chapter at a time. There will be no chance of overwhelm or information overload if you take each step slowly. Read through, implement the lesson, and move on.

By the time youve finished reading this book youll have a strong grasp of online promotion and will have learned many practical techniques, which will help people find your unique handmade items.

Youve put your blood, sweat, and tears into your work, so you deserve to find the largest possible audience to share your creativity with!

So lets turn to chapter 1, where we will consider the best name for your Etsy shopa name that will summarize your creativity and build your online brand.

Naming Your Etsy Shop

IF YOU havent yet set up a shop on Etsy, you will need to visit the link below and fill in the details. One of these steps will be choosing a shop name, so I recommend you read this chapter before completing this step.

www.etsy.com/register.php

If you already own an Etsy shop and are experiencing low sales, then you may wish to open a new shop using the techniques in this chapter.

Name

When it comes to choosing a name for your Etsy shop and for your Web site (which will be covered in more detail in a future chapter), its really important that you take some time to find the best option: one that will both represent the items youre selling as well as help you rank in the search engines.

Take time to make a list of your most common items; is there a theme or keyword that can act as a neat summary for your creations?

Sometimes you may find Etsy shops whose shop names have very little in common with the products they are selling, and in terms of a shop being optimized for the Internet this can be counterproductive.

When it comes to choosing a name for your Etsy shop, you can use a keyword, which may help you to rank in the search engines. Or perhaps you prefer something more fun or personal, e.g., using your own name for your shop. Lets look at both options.

A keyword, in terms of the Internet, is a word that the search engines use to categorize and decide what a Web site, or piece of content or article, is about.

If, for instance, youre selling photographic art prints, then your keywords would be Photographic Art; if you were selling handmade Celtic jewelry, then your keywords would be Celtic Jewelry. This may sound obvious, but working out the essence of what youre selling and choosing keywords will help you with the topics throughout this book, as well as give you a boost when it comes to placement with the search engines.

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