Sutton - Marketing, interrupted: sometimes the only way to succeed is to go a little crazy

What Leaders are Saying

The most profound shifts in marketing start with a profound shift in buying. We are in an important phase of that shift, where general practitioners accept the extreme empowerment granted to buyers. Yet, they struggle to adapt quickly. Dave Suttons Marketing ,Interrupted is the new book for our age. Anyone in an executive leadership role will take home insights to help them accelerate their transformation and improve the advocacy of their brand.

Mark Roberge,

Senior Lecturer at Harvard Business School, Former CRO at HubSpot

Dave provides a brilliant blueprint for connecting the dots in our collective journey to making brands positive solutions in peoples lives. In a consumer-first world, he simplifies the transformational power of business to engage in authen- tic relationships with people.

Ed Farley, former CMO United Way

When asked to review this new marketing book, I hesitated. Will it have a new message for marketers? Will it be well-written? Will it contain fresh marketing stories? Will it cover all the new developments in marketing? My answer is Yes! Read Dave Suttons Marketing, Interrupted !

Phil Kotler, S.C.Johnson , Distinguished Professor of International Marketing

at Northwestern University

Dave Sutton possesses a brilliant, innovative mind and is at the forefront of anticipating global marketing trends with remarkable precision and this book will prove him right once again.

Lidia Frayne, Chief of Staff, Digital Marketing, Dell

Marketing, Interrupted is a must-read for any business leader who is under pres- sure to get results from their companys marketing efforts. Dave Sutton had me glued from the beginning because he shows how Transformational Marketing is built on a foundation of intimate knowledge of the customer, which is the basis of everything Ive ever done as a marketing leader, industry analyst, and entre- preneur. Only then can you stand out, yet so many companies are shooting in the dark. If youre ready to have your current thinking about marketing interrupted, read this book.

Jeff Ernst,

CEO SlapFive; ex-CMO Forrester Research

Marketing, Interrupted touches on one of the most crucial issues facing market- ers today. You have to stay relevant to your customers and meet them where they are. Daves book crystalizes how todays marketers must evolve to do just that.

Steve Lucas,

CEO, Marketo

Love this book. It enters my list of go-to thought leadership in marketing. We are enjoying a time when marketers cannot plugn play anymore. To be success- ful, the CMO must be ready to call the audible at the line of scrimmage. That means building a team that can process meaning on the fly, not just formulas for message, reach and frequency!

Tim McMahon,

Culture, Leadership & Learning Officer, JetLinx Aviation

One Voice. One Look. One Story Marketing, Interrupted is beautifully explained through interesting story telling. A book hard to put down as each story teaches a lesson in marketing yet simply told with facts.

Umaesh Khaitan, CEO Door Kraft Products

Informative, Inspiring, a degree in how to become a transformational mar- keter. Marketing, Interrupted is the book for all senior executives and marketers if they want to experience their companys full potential. The knowledge in this book put into practice will help to supercharge sales and customer loyalty. Customers should always be the hero!

Mike Ziegler,

SVP Sales and Marketing, Ameritox

Having led and transformed marketing departments a few times, I found this to be an excellent summary of the journey that an enlightened marketer needs to take to achieve success. Punctuated by great anecdotes and illustrations, this book is itself an effective application of the Ss and provides a rich blueprint for both strategic and executional steps one could take to get started today!

Rob Chen,

Former CMO CEB

Marketing, Interrupted is required reading for the modern marketertransfor- mational marketing advice presented in a clear, simple and compelling fashion that can be applied to any organization.

Mark Miranda,

Director of Marketing, WinCup

Vertical marketing is finally going through the transformation that all other cat- egories have. The mix of software, analytics, content and digital distribution will only speed up. Suttons book explains this evolution thoughtfully and with a clear sense of the endgame: customer experience and engagement, a powerful book.

Larry Weber, Chairman and Founder of

Racepoint Global

Marketing, Interrupted is a much needed treatise on how to transform market- ing from being mechanically business-focused to being truly customer-focused. Dave Sutton reminds us that our brand, our products, and our services are not really the hero. Our customers are. In this new media age, in which marketers just try to shout above everyone else, Dave interrupts the noise to get back to the basics of building meaning and trust through delivering on our brand promise. As both a for-profit and non-profit entrepreneur, this exciting new book is just what I needed right now.

Chad Thevenot,

Executive Director IHS

Global business is going through enormous transformation fueled by digital technologies. Marketing, Interrupted teaches you how to transform marketing and build brand power by applying a lens of simplicity, clarity and alignment

Fredrik Angelo Lindqvist,

CEO, Flowfactory

If you need creativity in your companys kitchen, you cant get upset about burnt pancakes. Marketing, Interrupted highlights how storytelling can give more mean- ing to all of your employees and ultimately win over new talent. Bon appetit.

Tom Klein,

CMO, Mailchimp

Dave is the first marketing guru who had the guts to challenge us to prune some things rather than continuing to expand marketing activities and spend bril- liant and thanks!

Jim Brady, President and CEO, Brady Services

An insightful and scholarly book that will serve as a reminder to the marketing community that real Transformation is first and foremost about the People, the other Ps come later. Ive always known Dave as an interrupter who blends ana- lytical reasoning and emotional cognitions to the delight of his audience.

Harmandeep Singh,

Chief Strategy Officer, Building Clarity

Love, love, love this book! It simplifies and provides evidence-based use cases for what marketers must do to successfully acquire new customers. Readers may comb through the book to find the right case study to create long-lasting relation- ships with customers. It is a must read for any marketer trying to build the brand story and create strategies to elevate an organizations marketing and branding efforts.

Scott Klinger, VP Marketing and eCommerce,

First Data Corporation

This book is a compelling and entertaining guide to telling a brands story in the 21st century, and what that means for strategy and systems, not just in the developed world but in emerging markets as well. Make the customer the hero is one of the key ideas in this book, but it is perhaps the hardest thing for market- ers to do. With the case studies and step-by-step advice in this book, marketers can deliver the kind of customer-centricity that will move them TopRight. I highly recommend this book for business strategists ready to commit the time and money it takes nowadays to create enduring competitive advantage for their brands.

J Walker Smith, Chief Knowledge Officer, Brand and Marketing,

Kantar Consulting

In this age of Digital Transformation, the role of marketing and the CMO con- tinues to evolve. While tactics such as the digitization of the customer experi- ence, the dematerialization of products into services and the advent of the plat- form economy, have altered corporate interactions, the basic tenets of marketing have not changed: driving innovation and growth by understanding and meeting the needs of the customer. Dave has masterfully captured and balanced the right tone between the strategy and tactics.