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Allison Strine - Starting an Etsy business for dummies

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Allison Strine Starting an Etsy business for dummies

Starting an Etsy business for dummies: summary, description and annotation

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The easy way to build an online craft business from scratchStarting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. Youll get invaluable information on setting up your online shop, writing compelling item descriptions, photographing your work, engaging the Etsy community, understanding fees, and finding your muse when it takes a holiday.In the last couple of years, the DIY movement has transcended the big-box hardware stores, and has taken on a new format in the savvy crafting arena. Etsy.com boasts an astonishing 1.9 million members, and there are tens of thousands of craft and hobby bazaars held each year across the United States. Starting an Etsy Business For Dummies shows you how to create, manage, and successfully sell handmade wares, vintage goods, and DIY supplies using the worlds largest online handmade marketplace. Learn to sell your handmade wares, vintage goods, DIY supplies online at Etsy.com Create and manage your own successful Etsy storefront Merchandise your unique creations and drive buyers to your shopIf DIY is your domain, Starting an Etsy Business For Dummies gives you the skills, knowledge, and know-how to create a successful business that pays.

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Starting an Etsy Business For Dummies by Allison Strine and Kate Shoup - photo 1

Starting an Etsy Business For Dummies

by Allison Strine and Kate Shoup

Starting an Etsy Business For Dummies Published by John Wiley Sons Inc - photo 2

Starting an Etsy Business For Dummies

Published by
John Wiley & Sons, Inc.
111 River St.
Hoboken, NJ 07030-5774

www.wiley.com

Copyright 2011 by John Wiley & Sons, Inc.

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc., is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

For technical support, please visit www.wiley.com/techsupport.

Wiley also publishes its books in a variety of electronic formats and by print-on-demand. Not all content that is available in standard print versions of this book may appear or be packaged in all book formats. If you have purchased a version of this book that did not include media that is referenced by or accompanies a standard print version, you may request this media by visiting http://booksupport.wiley.com. For more information about Wiley products, visit us at www.wiley.com.

Library of Congress Control Number: 2011935395

ISBN 978-0-470-93067-0 (pbk); ISBN 978-1-118-08902-6 (ebk); ISBN 978-1-118-08904-0 (ebk); ISBN 978-1-118-08907-1 (ebk)

Manufactured in the United States of America

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About the Authors

By day, Allison Strine is a happy artist who takes unreasonable joy in her Etsy shop feedback comments. She is also the author of LadyBirdLand! (published by StoryPeople Press), a colorful book that brings her irrepressible creations to vibrant reality. At night, Allison is a not-very-good cook; wife to a right-brained hunk (or is it the left? the one that's all about math and not really about art); and tucker-inner of two perfectly behaved, well-groomed children. Allison writes in the third person and hawks her wares at www.allisonstrine.etsy.com.

During the course of her career, Kate Shoup has authored more than 20 books, including Not Your Mama's Beading, Not Your Mama's Stitching, and Rubbish: Reuse Your Refuse (all published by John Wiley & Sons, Inc.), and has edited scores more. Kate also co-wrote a feature-length screenplay (and starred in the ensuing film) and worked as the Sports Editor for NUVO Newsweekly. When not writing, Kate, an IndyCar fanatic, loves to ski (she was once nationally ranked), read, craft, and ride her motorcycle. She also plays a mean game of 9-ball. Kate lives in Indianapolis with her lovely boyfriend, her brilliant daughter, and their dog.

Dedication

Allison Strine: This book is for you, Etsy seller. I'm proud of you for being brave enough to put your crafty creations online. Now go out there, make something cool, and sell it on Etsy! I can't wait to see what you come up with.

Kate Shoup: For Heidi, as always.

Authors' Acknowledgments

Allison Strine: Thanks go to Kate Shoup for being such a blast to work with. You made it easy, girl! At John Wiley & Sons, Inc., senior project editor Georgette Beatty was invaluable in keeping the wheels of progress smoothly in motion. Thanks also to executive editor Lindsay Lefevere we couldn't have done it without you!

Thank you, Lloyd, for doing all the math for me; thank you, Olivia, for making your own lunch when I needed to write; and thank you, Ethan, for sharing ideas for the title of this book. I love you all!

Kate Shoup: The publication of any book is an enormous undertaking, and this one was no exception! Thanks go first to my excellent co-author, who figuratively, at least pried more than one razor blade from my fingers. Thanks, too, to Lindsay Lefevere for giving us the opportunity to tackle this exciting project, and to Georgette Beatty for her dedication and patience in guiding this project from start to finish. Thanks to copy editor Krista Hansing, who ensured that all the i 's were dotted and t 's were crossed, and to technical editor Sherry Truitt, who skillfully checked each step and offered valuable input along the way. Thanks to the composition team at John Wiley & Sons, Inc., for their able efforts. Thanks to the Etsy sellers and talented photographers who graciously allowed us to feature their gorgeous photographs. Finally, thanks to Etsy itself for enabling craftspeople the world over to make a living by selling their work online.

On a personal note, many thanks and much love to my beautiful and brilliant daughter, Heidi Welsh; to my incredible parents, Barb and Steve Shoup; to my wonderful sister, Jenny Shoup; to my brother-in-law, Jim Plant; to my nephew, Jake Plant; and to mon ti lapin, Francois Dubois.

Publisher's Acknowledgments

We're proud of this book; please send us your comments at http://dummies.custhelp.com. For other comments, please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993, or fax 317-572-4002.

Some of the people who helped bring this book to market include the following:

Acquisitions, Editorial, and Vertical Websites

Senior Project Editor: Georgette Beatty

Executive Editor: Lindsay Sandman Lefevere

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