Meeka Kothand - 300 Email Marketing Tips

300 EMAIL MARKETING TIPS

300 EMAIL MARKETING TIPS

CRITICAL ADVICE, STRATEGIES & IDEAS
TO TURN SUBSCRIBERS INTO BUYERS & GROW
A SIX-FIGURE BUSINESS WITH EMAIL

300 EMAIL MARKETING TIPS:

CRITICAL ADVICE, STRATEGIES & IDEAS
TO TURN SUBSCRIBERS INTO BUYERS & GROW
A SIX-FIGURE BUSINESS WITH EMAIL

MEERA KOTHAND

WWW.MEERAKOTHAND.COM

COPYRIGHT 2019

All rights reserved. No part of this publication may be reproduced, distributed, stored in a retrieval system, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except by reviewers who may quote brief passages in a review.

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You can download the Email Jumpstart Pack at https://meera.email/300

Sign up for the FREE Email Crash Course at https://meera.email/challenge

Youre not one of those people

The skeptics

The ones waiting with bated breath for another report that email will breathe its last

The ones who claim that email will be completely replaced by messenger marketing, bots, or the next new fad

If you were, youd never have given this book a second glance.

But that doesnt mean youre ecstatic about email.

You may even find it a pain

One more chore on your endless to-do list as an entrepreneurOne more thing with endless contradictory advice

Not forgetting your own crippling questions.

What should I send my subscribers?

How do I keep up with email on top of existing content demands?

How are people making money from their email list while Im stuck here with tanking opens, meager clicks, and pathetic engagement?

Email doesnt get the same hype as social media or content marketing. Call it the inferior cousin if you will

But you cant ignore the results email marketing gets.

Here are some quick stats that show you how effective email is:

For every $1 spent on email marketing, the average return is $44.25. (Note: I find this to be pretty accurate in my own case. Do the math and see if you meet these numbers.)

Social media is important, but an email subscriber is more valuable than a social media follower. If you had 1,000 followers, 1,000 organic visitors, and 1,000 email subscribers, and you tried to sell your offer to all of them, you could expect to convert 5.9 followers, 24.9 searchers, and 42.4 subscribers. when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate of 66%.

Beyond the stats, here are some factors to consider:

1. Email gives you more than one opportunity to sell

At any one point in time, only a tiny sliver of your audience is ready to buy from you. In his book, Sticky Branding, Jeremy Miller calls this the 3% rule. He states that only 3% of the market is actively looking to buy at any point in time. But he mentions that there is a huge opportunity in the lower 90% of the market.

When done right, email lets you capitalize on the mindshare of this 90% of your audience in a nonsleazy way. People aren't always ready to buy the first time you launch an offer. That doesn't mean that theyll never be interested. I have had people whove bought from me when theyve been on my list for a single day and others whove bought a whole six months to a year later. The buying process is not always linear or predictable. When you build a consistent relationship with people even when theyre not actively looking for your products and services, you become top of mind when they are indeed in the market to buy.

2. You own your email list

When you embrace email marketing, youre not building your community or tribe on someone elses platform (i.e., Facebook, Pinterest, or Instagram). You wont be scrambling whenever these platforms change their algorithms because you have direct access to your audience.

3. Theres less competition

Youre not a status update that disappears within minutes and gets buried within peoples feeds. You are in their inbox and email is what people check every day. Based on stats from email marketing company BlueHornet, almost 34% of American consumers say they check their email throughout the day.

Isnt everybodys inbox filled with tons of emails?

Sure!

But if your subscriber associates your name with a positive emotion or value and you always deliver on your emails, your emails will get opened and read. You will know exactly how to do that by the end of this book. Youll also know how to define the almost mystical word value and break down what it stands for.

4. Email helps establish trust

At any time, there are one of six people interacting with your brand: Stranger Reader Subscriber Engaged Subscriber Customer Brand Advocate. It can take several touch points before a customer recognizes your name and is aware of what your business can do for them. A marketing funnel is the pathway by which someone goes from Stranger to Brand Advocate. And email marketing is a crucial component that helps you move your readers from one stage to the next in your funnelfrom having no awareness to knowing who you are, recognizing what you do, and knowing how your business can help them.

While email should be an integral aspect of your marketing strategy, the premise of this book isnt about growing a big fat email list.

Email marketing is NOT list building alone.

There are several other critical aspects of email marketing. List building is a small portion of this entire book because the quality of subscribers is more important than the quantity. If your email list doesnt drive sales, or if less than 1% of your subscribers are even your ideal customers or have any potential of doing business with you, then it doesnt matter whether you have one thousand or ten thousand subscribers.

Ive seen teeny tiny lists earning $4,000 a month and five-figure lists of sixteen thousand subscribers earning the same amount of money. So more does not = better. Its about the relationship you have with your list.

The tips, advice, and strategies presented in this book are not random or ad hoc.

They follow the 5-Step Activation Process below. This process helps you visualize your email marketing as a whole rather than as a bunch of random parts.

It gives you what you need to attract your ideal customers and take them from not knowing who you are to wanting to buy everything you put out for sale.

1. It starts with traffic you send to your website or any page with an incentive or lead magnet (a free resource that you offer in exchange for an email address).

2. You then capture this traffic via a lead capture system such as an opt-in form or landing page.

3. You can then present your new subscriber with a one-time offer or tripwire. This is your first attempt at converting a subscriber into a buyer.

4. Your new subscriber receives your welcome email.

5. Depending on the end goal and pathway youve set out for that subscriber, you will send a dedicated series of emails or follow-up email sequence that primes and nudges that subscriber toward that end goal.

You can have different traffic sources, different entry points for your subscribers (people subscribing via your messenger bot, Facebook page, or Instagram), or different offers youre trying to sell via your email sequence, but the basic flow stays the same.