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Dean Starkman - The Watchdog That Didnt Bark: The Financial Crisis and the Disappearance of Investigative Journalism

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Dean Starkman The Watchdog That Didnt Bark: The Financial Crisis and the Disappearance of Investigative Journalism
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In this sweeping, incisive post mortem, Dean Starkman exposes the critical shortcomings that softened coverage in the business press during the mortgage era and the years leading up to the financial collapse of 2008. He locates the roots of the problem in the origin of business news as a market messaging service for investors in the early twentieth century. This access-dependent strain of journalism was soon opposed by the grand, sweeping work of the muckrakers. Propelled by the innovations of Bernard Kilgore, the great postwar editor of the Wall Street Journal, these two genres merged when mainstream American news organizations institutionalized muckraking in the 1960s, creating a powerful guardian of the public interest. Yet as the mortgage era dawned, deep cultural and structural shifts--some unavoidable, some self-inflicted--eroded journalisms appetite for its role as watchdog. The result was a deafening silence about systemic corruption in the financial industry. Tragically, this silence grew only more profound as the mortgage madness reached its terrible apogee from 2004 through 2006.

Starkman frames his analysis in a broad argument about journalism itself, dividing the profession into two competing approaches--access reporting and accountability reporting--which rely on entirely different sources and produce radically different representations of reality. As Starkman explains, access journalism came to dominate business reporting in the 1990s, a process he calls CNBCization, and rather than examining risky, even corrupt, corporate behavior, mainstream reporters focused on profiling executives and informing investors. Starkman concludes with a critique of the digital-news ideology and corporate influence, which threaten to further undermine investigative reporting, and he shows how financial coverage, and journalism as a whole, can reclaim its bite.

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The Watchdog That Didnt Bark
COLUMBIA JOURNALISM REVIEW BOOKS
COLUMBIA JOURNALISM REVIEW BOOKS
Series Editors: Victor Navasky, Evan Cornog, Mike Hoyt, and the editors of the Columbia Journalism Review
For more than fifty years, the Columbia Journalism Review has been the gold standard for media criticism, holding the profession to the highest standards and exploring where journalism is headed, for good and for ill.
Columbia Journalism Review Books expands upon this mission, seeking to publish titles that allow for greater depth in exploring key issues confronting journalism, both past and present, and pointing to new ways of thinking about the fields impact and potential.
Drawing on the expertise of the editorial staff at the Columbia Journalism Review as well as the Columbia Journalism School, the series of books will seek out innovative voices as well as reclaim important works, traditions, and standards. In doing this, the series will also incorporate new ways of publishing made available by the Web and e-books.
Second Read: Writers Look Back at Classic Works of Reportage, edited by James Marcus and the Staff of the Columbia Journalism Review
The Story So Far: What We Know About the Business of Digital Journalism, Bill Grueskin, Ava Seave, and Lucas Graves
The Best Business Writing 2012, edited by Dean Starkman, Martha M. Hamilton, Ryan Chittum, and Felix Salmon
The Art of Making Magazines: On Being an Editor and Other Views from the Industry, edited by Victor S. Navasky and Evan Cornog
The Best Business Writing 2013, edited by Dean Starkman, Martha M. Hamilton, Ryan Chittum, and Felix Salmon
THE WATCHDOG
THAT DIDNT BARK
The Financial Crisis and the Disappearance of Investigative Journalism
DEAN STARKMAN
COLUMBIA UNIVERSITY PRESS Picture 1NEW YORK
Columbia University Press
Publishers Since 1893
New York Chichester, West Sussex
cup.columbia.edu
Copyright 2014 Dean Starkman
All rights reserved
E-ISBN 978-0-231-53628-8
Library of Congress Cataloging-in-Publication Data Starkman, Dean.
The watchdog that didnt bark : the financial crisis and the disappearance of investigative reporting / Dean Starkman.
pages cm (Columbia journalism review books)
Includes bibliographical references and index.
ISBN 978-0-231-15818-3 (cloth : alk. paper) ISBN 978-0-231-53628-8 (e-book)
1. Financial crisesUnited StatesPress coverage. 2. Investigative reportingUnited States. I. Title
HB3722.S792 2014
070.4'493309730931dc23
2013023077
A Columbia University Press E-book.
CUP would be pleased to hear about your reading experience with this e-book at .
Jacket design by David High
Jacket photographs by Getty Images
References to websites (URLs) were accurate at the time of writing. Neither the author nor Columbia University Press is responsible for URLs that may have expired or changed since the manuscript was prepared.
To the memory of Mark Pittman, the great financial reporter whose untimely death on Thanksgiving, 2009, was an incalculable loss to the publics understanding of the financial crisis.
And to the memory of my father, Stanley Starkman, and to Alex and Julian.
Wrong hatbox! Wrong hatbox!
CLARENCE W. BARRON, a founder of modern financial journalism
CONTENTS
T his book is a project of the Columbia Journalism Review and would not have been possible without its support. Founded in 1961, CJR considers itself a friend and watchdog over the press, and it is in that spirit this book is written. So thanks are owed to its chairman and guiding spirit, Victor Navasky, and to Nicholas Lemann, the outgoing dean of the Columbia Journalism School. Id also like to express special thanks to Mike Hoyt for encouraging this project and for his friendship, wise counsel, and invaluable editorial support. Ryan Chittum, deputy chief of The Audit, CJRs business section, which I run, has been a stalwart in upholding its values while emerging as one of the bright stars among media bloggers.
Warm thanks also go to funders of CJR, starting with supporters of The Audit. Our major funder, Kingsford Capital Management, has supported The Audit throughout. Im particularly grateful to Mike Wilkins and his family for their warm hospitality, as well as to his longtime Kingsford partner, Dave Scially. I also thank Peter Lowy for his friendship and support, along with my friend Gary Lutin. I and the Nation Institute for their support of my work over the years. I thank CJRs vice chairmen, David Kellogg and Peter Osnos, and its board: Stephen Adler, Neil Barsky, Emily Bell, Nathan S. Collier, Cathleen Collins, Sheila Coronel, Howard W. French, Wade Greene, Joan Konner, Eric Lax, Kenneth Lerer, Steven Lipin, Michael Oreskes, Josh Reibel, Randall Rothenberg, Michael Schudson, Richard Snyder, and Laurel Touby.
Thanks also Brent Cunningham, Liz Barrett, Brendan Fitzgerald, Greg Marx, Michael Murphy, Justin Peters, Curtis Brainard, Cyndi Stivers, Stephanie Sandberg, Dean Pajevic, Tom ONeill, Cathy Harding, Marietta Bell, Lt. Jose Robledo, Elinore Longordi, Christopher U. Massie, Sang Ngo, Kira Goldenberg, and Dennis Giza.
I also wish to extend warm thanks to Philip Leventhal, my editor at Columbia University Press, for asking to me to do the book in the first place and for his skillful edits and wise counsel in guiding it to completion. Same goes for Michael Haskell for his superb edits, suggestions, and fixes. I also thank James Jordan, the presss outgoing president and director, for his support and wish him well on his next adventure. Warm thanks also to Tom Wallace, my agent, as well as Deirdre Mullane, CJRs agent on its Best Business Writing series.
By a stroke of luck, CJR happened to share an office suite at Pulitzer Hall with Professor Richard R. John, who went far beyond normal standards of collegiality and enormously improved The Watchdog with his insights and authoritative knowledge of the field. I owe great thanks to the library staff of Columbia University for their tireless help in researching this book, most especially Kathleen Dreyer, head librarian at Thomas J. Watson business library, for cheerfully responding to my endless requests for information and references. Thanks also to Jane Folpe for brilliant edits and big-picture suggestions that did much to help shape this argument; Alyssa Katz for taking time to read and offer wise suggestions on a key chapter; and Michael Massing for a stimulating conversation on the work of the great Ida Tarbell. Warm thanks also to Anya Schiffrin for her friendship, encouragement, and steadfast support.
I thank Mike Hudson, a reporter and an important figure in this book, for getting in touch with me five years ago to show me his Citigroup story, and for his time and cooperation and his friendship.
The Watchdog That Didnt Bark is the culmination of a nearly twenty-five-year reporting career, which was influenced by a remarkable set of mentors, colleagues, and friends. I learned what a writer looks and sounds like from the late Hugh MacLennan, the great Canadian novelist, and an English professor and a mentor at McGill. Penn Kimball, my masters project advisor at the Columbia School of Journalism, taught me invaluable lessons about long-form news writing as well as his main mantra, Journalism is a group activity! which he repeated often in a slow cadence in case we didnt understand the first time. I learned about the importance of institutional journalism from the inside-out and was lucky to work at small, medium, and large newspapers, all, as it happens, family controlled. Im grateful to H. Brandt Ayers and his family for their enlightened stewardship of the
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