Merkoski - Burning the page : the ebook revolution and the future of reading

This is a story about ebooks. Its a story about Google, Jeff Bezos, and the ghost of Gutenberg. Its the true story of the ebook revolutionwhat ebooks are and what they mean for you and me, for our future, and for reading itself.

I was fortunate to find myself in the midst of this revolution from the beginning. As one of the founding members of Amazons Kindle team, I was part of a small group of people who started the revolution in reading, who set out to change the way the world reads. I got in on Kindle on the ground floor with the goal to make all books in all languages downloadable in less than sixty seconds. At Amazon, I was an engineering manager, program manager, product manager, and evangelist. This gave me a big-picture perspective on ebooks, on how they were created, sold, and read.

I not only learned all about ebooks during this time, but also invented many of the features we now take for granted. If you use a Kindle, I had a hand in shaping it. During the half decade I was there, Kindle succeeded beyond our imaginations. It succeeded in sales, in popularity, and in changing how we read. We wanted to change the world, and we did.

We started an ebook revolution.

When I talk about revolution, Im not referring to political or regime-changing revolutions like the Khmer Rouge reign of terror or the French Revolution. Im not talking about massacres and beheadings. Im talking about movements that change how we live, think, and perceive the world around us, such as the Industrial Revolution or the civil rights movement. Im talking about a technical revolution, a scientific revolution, a social revolution.

Revolution is what you get when technology and culture collide.

The ebook revolution is changing all the rules for reading and writing. Its changing entertainment, and its allowing our culture to immortalize itself through digitization. Ebooks can do things print books never could. You can now download an ebook as fast as you can call a friend on the phone. You can fit a library in your pocket. You can send a thousand ebooks to a village school in Africa, free of worries about quarantines, customs, bribes, and tangled parachute lines. You can read an ebook at the same time as me, halfway around the world, and we can discuss it together and share our comments and thoughts on it.

Books are what make us human, what set us apart from all other animals. And by connecting with books, by crossing the chasms of culture and language through them, humanity itself becomes connected. Readingonce a primarily solitary and individual activitycan now be social on a planetary scale.

Ebooks have the power to ignite us.

These are interesting times for reading. In the 1960s, the future was plastics, as anyone whos seen The Graduate knows, but these days, the future is digital. The future will have meshed and interconnected devices like e-readers that respond to you wherever you are. In some ways, the future is already here.

For example, you can start reading on an e-reader and later continue reading where you left off on your phone. The ebook doesnt care what device youre reading it on; it just seamlessly integrates with you wherever you are. And you can use ebooks as a canary in the coal mine to see where the future is goingnot just for digital content, but for our digital lives, as well.

Are digital books the death knell for printed books, or will they breathe new life into them? Will ebooks give you features that enhance the reading experience or distract you from it? Will these experiments about the form of the book kill it? Or will they elevate books to a new place of honor in our culture? How will we change intellectually and emotionally as our reading habits change?

Tough questions.

Though Im an ebook inventor and technologist, Im also a humanist. Ebooks will never quite smell as nice as musty library volumes or books from your childhood that still have forgotten lilacs pressed between the pages from so many summers ago. At best, e-readers will smell like formaldehyde and plastic or the metal tang of an overheated battery.

If youre like me, youre passionate about books as things you can touch, that you can dog-ear or annotate, and that have covers youve come to enjoy. You and I both worry about what it means to put our personal libraries onto one gadget and then what would happen if we dropped it in the bathtub or stepped on it or put it with the laundry inside the washing machine. If you are like me, you have more books than you have friends, no matter what Facebook tells you about your social network.

That said, although I love print books with all my heart, I also believe in the power of ebooks. I spent five long years at Amazon inventing ebook technology, launching devices, and creating crazy new ways of reading. Because I was on the team for so long, I became the closest there was to an ebook shaman, a tribal elder who could talk to all the people who joined Amazon after me about the early days of Kindle, provide the inside scoop. So Im going to give you the same inside scoopbut about ebooks as a whole, not just the Kindle. This book will explain how ebooks came to be, and once you know that, you can look ahead into the future of reading, communication, and human culture.