Donald F. Kuratko - New Venture Management: The Entrepreneur’s Roadmap

This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs.

This editions structure aligns more logically with the ventures lifecycle, so the reader is equipped to develop a strong business model. The authors combine updated planning exercises, end-of-chapter consultation questions, and a sample business plan with new material, including:

• a new chapter on ideation, the Business Model Canvas, and lean start-up that covers the latest methodology in idea generation and opportunity recognition to provide a tool for developing a business concept;
• a new chapter on the various pathways for creating a new venture, including setting up an online venture as well as managing the day-to-day aspects of running a business;
• a revised chapter on start-up capital and crowdfunding that helps students raise capital through social media;
• a revised chapter on managing growth through HR planning, helping students to navigate growth on a global level successfully and ethically.

Students in entrepreneurship and new venture management classes will find New Venture Management a valuable resource. A companion website features an instructors manual, test bank, PowerPoint slides, and further resources to aid instructors and students in applying their knowledge.

Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and the Executive and Academic Director of the Johnson Center for Entrepreneurship and Innovation at the Kelley School of Business at Indiana University, USA. He has authored 190 articles and 30 books, including one of the leading entrepreneurship books in the world.

Jeffrey S. Hornsby is Executive Director of the Regnier Institute for Entrepreneurship and Innovation, and Chair of the Department of Global Entrepreneurship and Innovation at the Bloch School of Management at the University of Missouri Kansas City, USA. He has authored or coauthored over 140 articles and five books on entrepreneurship, innovation, and human resource management topics.

Im generally skeptical about textbooks in comparison to deep experiential learning, but learners also need content knowledge well-organized. Kuratko and Hornsby came up with a text that can also serve as a good reference book to accompany more experiential pedagogy. Im adding this to my bookshelf.

Norris F. Krueger, Entrepreneurship Northwest, USA

The Entrepreneur's Roadmap

Second Edition

Donald F. Kuratko
Jeffrey S. Hornsby

First published 2018
by Routledge
711 Third Avenue, New York, NY 10017

and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2018 Taylor & Francis

The right of Donald F. Kuratko and Jeffrey S. Hornsby to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice : Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

First edition published by Pearson, 2008

Library of Congress Cataloging-in-Publication Data
Names: Kuratko, Donald F., author. | Hornsby, Jeffrey S. (Jeffrey Scott), 1959 author.
Title: New venture management: the entrepreneur's roadmap / Donald F. Kuratko & Jeffrey S. Hornsby.
Description: Second Edition. | New York : Routledge, 2017. | Revised edition of the authors' New venture management, c2009. | Includes index.
Identifiers: LCCN 2016059458 | ISBN 9781138208902 (hbk) | ISBN 9781138208919 (pbk) | ISBN 9781315458052 (ebk)
Subjects: LCSH: New business enterprises. | Venture capital.