Govindarajan - Reverse Innovation: Create Far From Home, Win Everywhere

Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future.

William D. Green Executive Chairman Accenture

The global community is now so networked that innovation can come from just about anywhere and make an impact everywhere.

John T. Chambers Chairman and CEO Cisco Systems, Inc.

Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations.

Omar Ishrak Chairman and CEO Medtronic, Inc.

As the worlds economic center of gravity continues to shiftand as new consumers continue to emergeits clear that the logic and business practices that drove yesterdays success wont drive tomorrows.

Ajay Banga President and CEO MasterCard

I wish I had this book ten years ago.

Peter F. Volanakis Former President and COO Corning Incorporated

More than anything, this book inspires true hope that reverse innovation can be a force for good for all.

Christopher R. Hyman CEO Serco Group plc, London

Reverse Innovation can improve the lives of billions.

Gururaj (Desh) Deshpande Cofounder and Chairman Sycamore Networks

Reverse Innovation concisely expresses both the challenges and the opportunities in the rapidly developing high-growth areas of the world.

Samuel R. Allen Chairman and CEO Deere & Company

Govindarajan and Trimble offer a framework for the next phase of globalization.

Jeffrey R. Immelt Chairman and CEO General Electric

Govindarajan and Trimble have tapped into one of the fundamental changes in global business today.

Alexander (Sandy) M. Cutler Chairman and CEO Eaton Corporation

With keen insight, Govindarajan and Trimble have put forth a powerful business case for reverse innovation.

James H. Quigley Former CEO Deloitte Touche Tohmatsu Limited

Multinational companies need to throw out the old playbook.

Steve Pagliuca Managing Director Bain Capital, LLC

This book advances compelling, fresh thinking.

Douglas R. Conant President and CEO Campbell Soup Company

The emerging economies are not only the growth markets of the next century, but they will also be a great source of idea making.

William F. Achtmeyer Chairman and Managing Partner The Parthenon Group

Growth in emerging markets requires the mind-set, organization, and discipline the authors recommend.

Ian M. Cook Chairman, President, and CEO Colgate-Palmolive Company

Govindarajan and Trimble go well beyond innovation in this bookto reverse innovation.

Peter A. Darbee Former CEO Pacific Gas & Electric Company

Steady, incremental growth in emerging markets is not enough.

Thomas H. Glocer Former CEO Thomson Reuters

This book is a must-read.

Raj L. Gupta Retired Chairman and CEO Rohm and Haas

Reverse Innovation is a playbook for unlocking the growth potential of emerging markets.

William R. Johnson Chairman, President, and CEO H.J. Heinz Company

If necessity is the mother of innovation, more innovation will come from the developing world, validating this books unique hypothesis.

Vinod Khosla Cofounder Sun Microsystems

Govindarajan and Trimble make a strong case for companies to learn how to operate on a different axis in order to fully seize the opportunities in growing markets.

Richard J. Kramer Chairman, President, and CEO Goodyear Tire & Rubber Company

Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets.

Robert A. McDonald Chairman, President, and CEO Procter & Gamble

I can think of a dozen times where the approaches laid out in Reverse Innovation would have led to a better outcome for our company as we sought growth in emerging markets.

Donald K. Peterson Former CEO Avaya, Inc.

The clarity of the authors ideas will serve leaders of global companies well.

Michael H. Thaman Chairman, President, and CEO Owens Corning

This is a book rich with big ideas.

Michael R. Traem CEO Arthur D. Little

Reverse Innovation is a great playbook.

Brian Goldner President and CEO Hasbro, Inc.

This book is a must-read for businesses not only in the developed world but also in the developing world.

Adi Godrej Chairman Godrej Group, India

A very lucidly articulated roadmap of business innovation for the world to embrace.

Mukesh D. Ambani Chairman and Managing Director Reliance Industries Limited, India

Reverse Innovation is a good compass for emerging multinationals in their endeavor to expand and achieve a prominent global presence.

Frederico F. Curado President and CEO Embraer, Brazil

A great resource to lubricate your thinking about winning solutions in the emerging worldand how to leverage these globally!

Piyush Gupta CEO DBS Bank, Singapore

I found the summaries and Questions for Reflection at the end of each case study to be particularly useful.

Vikram S. Kirloskar Chairman and Managing Director Kirloskar Systems Limited, India

The wonderful case studies in this book all highlight one thinginnovation is bred from dissatisfaction.

TK Kurien CEO Wipro, India

This book is about an idea whose time has come. An eminently practical guide to the future of corporate growth.

Anand G. Mahindra Managing Director Mahindra & Mahindra Ltd., India

This book is an essential field guide for global business leaders.

N.R. Narayana Murthy Chairman Emeritus Infosys, India

Well worth reading.

Zhang Ruimin CEO Haier Group, China

This book explains how innovations are increasingly originating in developing countries and flowing back to rich ones.

Ratan N. Tata Chairman Tata Sons Limited, India

Water may not flow uphill, but innovation does! This book is both an inspiration and a cautionary tale.

Roger L. Martin Dean of the Rotman School of Management University of Toronto

A brilliant, freshly imagined view of innovation.

Warren G. Bennis Distinguished University Professor University of Southern California

Timely and relevant for any company hoping to remain competitive in this rapidly changing world.

Jeffrey Pfeffer Thomas D. Dee II Professor of Organizational Behavior Stanford Graduate School of Business

Govindarajan and Trimble make a compelling case for a fundamentally different form of innovation.

Michael L. Tushman Paul R. Lawrence MBA Class of 1942 Professor of Business Administration Harvard Business School

A fascinating new paradigm.

Laura D. Tyson Chair of the Presidents Council of Economic Advisors Clinton Administration

(You can read the complete endorsements on the following websites: www.vg-tuck.com, www.innovationreverse.com or at www.hbr.org )

Copyright 2012 Vijay Govindarajan and Chris Trimble

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