Kevin D. Johnson - The Entrepreneur Mind

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Praise for The Entrepreneur Mind

If you want to start a business or improve the business you have, this is a fantastic resource. Kevin has managed to condense many of the crucial lessons that too many entrepreneurs learn the hard way. Read this book, and youll be far ahead in the business game.
Andrew Dietz , founder and president, Creative Growth Group

Kevin stitches together actual life scenarios and outcomes that every entrepreneur needs to understand. This book doesnt live in the clouds like some others do. Real life for real business builders read it!
Devon Wijesinghe, serial entrepreneur; chairman, Insightpool; director, Atlanta Technology Angels

Kevin has just given us the next best how-to handbook on starting, building, and sustaining your own business. It is written with such clarity and with commonsense lessons that truly hit the mark, turning complex concepts into simple applications.
Kent Matlock , CEO, Matlock Advertising and Public Relations

Kevin has done a remarkable job synthesizing the key points about successful entrepreneurship. In valuable detail, he discusses his own enlightening experiences and those of well-known entrepreneurs to help readers get it right the first time. This book is an important resource for current and aspiring entrepreneurs.
Eric Overby, Ph.D. , assistant professor, Scheller College of Business, Georgia Institute of Technology

The Entrepreneur Mind provides an easy-to-understand blueprint for success. It can be used by anyone wanting to make their dream a reality or aiming to take their business to the next level. In this book, Kevin gives key step-by-step principles for building a strong business foundation from idea to execution, and it is truly a must read for everyone ready to step out on faith to start their own enterprise.
Samuel T. Jackson , founder, chairman, and CEO, Economic Empowerment Initiative Inc., and member, U.S. Presidents Advisory Council on Financial Capability

Kevin has built a roadmap to success that every entrepreneur needs to read before starting their journey. This book provides a no-nonsense approach to overcoming the roadblocks and detours that are inevitable in entrepreneurship.
Chau Nguyen , founder and CEO, Campus Special

In this commendable work, Kevin has emboldened a movement very dear to my heart: making entrepreneurship accessible and a viable option for millions of young people around the world.
Scott Gerber , founder, Young Entrepreneur Council; author, Never Get a Real Job

An amazing book that reveals the sometimes elusive insights that entrepreneurs need for success, The Entrepreneur Mind gets two thumbs up.
David Meredith , president, ePals International

In our current time, its essential to share any type of business knowledge that we attain, and Kevin Johnson is definitely playing a pivotal role in contributing to our entrepreneurship age.
Vivian Giang , reporter, Business Insider

The Entrepreneur Mind is a very important contribution to the entrepreneurship literature. One of the critical takeaways deals with relationships, relationships, relationships! To be truly successful as an entrepreneur you must always exceed expectations in all of your diverse relationships!
James I. Herbert, Ph.D. , professor of Management and Entrepreneurship, Michael J. Coles College of Business, Kennesaw State University

Wow! Within minutes of reading this book, the business strategies and secrets that Kevin shared more than paid for the price. I highly recommend this book to entrepreneurial newbies, seasoned pros, and everybody in between. Buy it, use it, and watch your business grow!
Shaun King , founder, HopeMob

Kevins book is thought-provoking and insightful. Readers will be challenged on their own beliefs and characteristics regarding entrepreneurship. It is full of rich ideas on how to develop an entrepreneurial mindset and how to build a business the right way, avoiding the issues that have caused others to stumble.
Christopher Hanks , director of Entrepreneurship Program, University of Georgia

What I absolutely love about this book is the embedded story within about an entrepreneur who sought mentorship, and in turn became a mentor to others. This is an inspiring work from someone I have come to know over the last several years as a continual learner; now Kevin is a teacher whose insights focus on one of my all-time favorite subjects: how to be street-wise. This book isnt just for entrepreneurs, though; it is for thinkers, doers, and winners.
Robert Lahm, Ph.D. , associate professor of Entrepreneurship, Center for Entrepreneurship and Innovation, Western Carolina University

Kevin Johnson has written a phenomenal book that will inspire readers to become high-achieving entrepreneurs. Cleverly inter-weaving the lessons from his rich experience with those of business moguls who we all admire, Kevin exemplifies and articulates the great opportunity, fulfillment, and value that pursuing entre-preneurship brings. Well done.
Andrew Young , former mayor of Atlanta, U.S. congressman, and U.S. ambassador to the United Nations

This book sharpens and focuses the mind of true entrepreneurs! It is an absolute must read for entrepreneurs who are serious about success.
Dexter Caffey , investor, entrepreneur

Published by Jaico Publishing House
A-2 Jash Chambers, 7-A Sir Phirozshah Mehta Road
Fort, Mumbai - 400 001
www.jaicobooks.com

Kevin D. Johnson, 2013

Published in arrangement with
Johnson Media Inc.
Registered Offices:
P.O. Box 4341 Atlanta
GA 30302, USA

To be sold only in India, Bangladesh, Bhutan,
Pakistan, Nepal, Sri Lanka and the Maldives.

THE ENTREPRENEUR MIND
ISBN 978-81-8495-784-6

First Jaico Impression: 2015

No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publishers.

Cover Illustration Credit to: Frits Ahlefeldt (HikingArtist.com)

To the millions of entrepreneurs who, despite
daunting odds and grumbling naysayers, start
businesses anyway and achieve greatness if only in
taking that bold first step.

To my family and friends who have supported me
from day one. Specifically, to my wife, Deidre, whose
unconditional love includes praising me during success
and comforting me during failure, and to my son,
Miles, whose smile and laughter are the greatest
inspiration for me to pursue my dreams.

Contents

Foreword

Introduction

Chapter 1 Strategy

1. Think Big

2. Create New Markets

3. Work on Your Business, Not in Your Business

4. All Risk Isnt Risky

5. Dont Waste Time

6. Build a Company That Is Systems-Dependent, Not People-Dependent

7. Ask for Help

8. Business Comes First, Family Second

9. Do Whats Most Important First

10. Hire a Good Lawyer

11. The Business Plan Is Overrated

12. Require Criticism and Disagreement in Your Company

13. Fire Your Worst Customers

14. Make Money While Doing Nothing

15. Outsourcing Makes Sense

16. Move On Fast from a Bad Business Idea

17. A Bad Economy Is a Great Opportunity

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