Mo Bunnell - The Snowball System: How to Win More Business and Turn Clients into Raving Fans

Full of steps that you can follow to grow your business without feeling like a sleazy salesperson.

Adam Grant, New York Times bestselling author of Give and Take and Originals

Of all the skills that the thousands of entrepreneurs I have worked with struggle with the most, selling tops the list. The Snowball System presents a clear, effective, and ethical way to sell that will turn your fear of selling into joy of serving.

Pamela Slim, author of Body of Work and Escape from Cubicle Nation

The Snowball System is one of the best books on sales I have ever read. If you implement the practical tools from this book, your business generation results will improve dramatically. Successful professionals have a system and The Snowball System will help readers be successful. Mos system has significantly helped me and many of lawyers at our firm.

Mike Duffy, Director of Client Services, King and Spalding

Building relationships is the cornerstone of good business but few people understand how to actually build them and keep them strong. The Snowball System provides the science and methodology behind making relations real and valuable. Bunnell has written a relationship guide for business people and anyone wanting to have an impact on the world.

Greg Becker, CEO of Silicon Valley Bank

Great professional services firms invest many years developing their people to solve problems and to accumulate domain expertise. But too often, these same firms invest far too little in training those same people the skills required to do sophisticated business development as partners. The Snowball System outlines a learnable approach to doing business development the right way, a way that will be embraced as authentic, proactive, and impactful to clients. This is a must-read.

Mike Deimler, Senior Partner and Managing Director of Boston Consulting Group

The Snowball System is a practical book you can use right from the first chapterand is a great readtoo rare in todays world. This book isnt just for business developers, its for anyone needing to influence others in an authentic, helpful way. Mos book applies our Whole Brain Thinking approach to a business process as well or better than Ive ever seen. If you havent heard of the HBDI or the Whole Brain Thinking model, this is a great introduction. If you have, and always wondered how it could be used in business development, this will be a goldmine.

Ann Hermann, CEO of Herrmann International

Individuals and organizations can no longer rely on impressions and interruptions to drive salesthey need a strategy and a plan to find their ideal customers. The Snowball System will not only teach you how to think differently about growing your businessit provides tools and processes you can use to thrive in our experience-driven economy.

Brian Colucci, Chief Business Development & Marketing Officer of Kilpatrick Townsend

As someone with over 20 years of experience in corporate sales training, I was convinced there was nothing new under the sun when it came to business development approaches. Then I met Mo Bunnell. His techniques have the unique combination of being easy to understand and implement while at the same time wildly and immediately impactful. The Snowball System has been a game changer in helping our sales teams strengthen client relationships and close business.

Joby Gendron, Sales Development Director, Aetna

The Snowball System is an exceptionally engaging and practical resource containing a wealth of actionable tips for how to effectively develop new business. I highly recommend Mos book for anyone looking to strengthen and grow client relationships.

Jeff Berardi, CMO of K&L Gates

Ive always thought there was a great opportunity to create a business development system that aligns with what I truly believe are the core principles for success in creating great relationships: transparency, respect, commitment, honesty, trust, and integrity. Im very excited to have found this in The Snowball System. This incredibly compelling and immensely valuable book provides a proactive framework and process to create wins for others, significantly grow your influence, and feel great about the profound impact youve had on others.

Kevin C. Conroy, Founder of Conroy Media

If you struggle to find time to grow your business while maintaining your current client portfolio, then The Snowball System is for you. Bunnell helps you reflect on your current behaviors and rethink how you can be more effective. He provides unique solutions to some of your greatest challenges in the balancing act of serving existing clients while hunting for new ones.

Sandy Lutton, Chief Revenue Officer of Washington Speakers Bureau

The Snowball System is essential reading for anyone looking for a comprehensive, step by step guide to business development success. Mos wit and conversational tone makes for an enjoyable yet highly practical read.

Marty Fagan, Senior Vice President, Sales & Business Development, TransUnion