Joan Mullally - How to Get More Clients, and Keep More Clients (Business Matters)
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How to Get More Clients, and Keep More Clients (Business Matters): summary, description and annotation
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Once you decide to become a freelancer or service provider, your entire business will depend on getting clients, and keeping them. It can be tough starting up your own business. Many people are shy and dont market themselves well, and make mistakes which can cost them valuable clients.
Many freelancers also struggle to keep the clients that they worked so hard to find. They dont always perform their best because they are always focusing on getting more new clients, to the point where they dont value enough the ones they already have.
In this guide, you will discover some of the best ways to get more clients, particularly online, and how to keep more clients long-term. By retaining your best clients, you can have successful long-term relationships with happy customers who will sing your praises, giving you valuable word-of-mouth endorsements that are sure to help you land more new clients.
If youve been struggling to get clients, or keep them, download this guide now and use all you learn to beef up your business and make more money.
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Word Count=12,952
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About the Author
Joan Mullally has been selling products online since 1995 and the author of more than 150 guides designed to help new business owners and marketers gain the skills they need to succeed.
Many freelancers also struggle to keep the clients that they worked so hard to find. They dont always perform their best because they are always focusing on getting more new clients, to the point where they dont value enough the ones they already have.
In this guide, you will discover some of the best ways to get more clients, particularly online, and how to keep more clients long-term. By retaining your best clients, you can have successful long-term relationships with happy customers who will sing your praises, giving you valuable word-of-mouth endorsements that are sure to help you land more new clients.
If youve been struggling to get clients, or keep them, download this guide now and use all you learn to beef up your business and make more money.
++
Word Count=12,952
++
About the Author
Joan Mullally has been selling products online since 1995 and the author of more than 150 guides designed to help new business owners and marketers gain the skills they need to succeed.
Joan Mullally: author's other books
Who wrote How to Get More Clients, and Keep More Clients (Business Matters)? Find out the surname, the name of the author of the book and a list of all author's works by series.
Nathan Foy
Joseph Callaway
Beauchemin
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How to Get More Clients, and Keep More Clients
Table of Contents
: How to Attract More Clients
: Getting More Clients Through Online Sources
: Tools to Help You Get and Stay Organized
: Online Marketing Tips That Get Results
: Networking: How to Get Help from Others to Get More Clients
: Engaging with Your Clients
What's in This Guide
Once you decide to become a freelancer or service provider, your entire business will depend on getting clients, and keeping them. It can be tough starting up your own business. Many people are shy and don't market themselves well, and make mistakes which can cost them valuable clients.
Many freelancers also struggle to keep the clients that they worked so hard to find. They don't always perform their best because they are always focusing on getting more new clients, to the point where they don't value enough the ones they already have.
In this guide, you will discover some of the best ways to get more clients, particularly online, and how to keep more clients long-term. By retaining your best clients, you can have successful long-term relationships with happy customers who will sing your praises, giving you valuable word-of-mouth endorsements that are sure to help you land more new clients.
If you've been struggling to get clients, or keep them, download this guide now and use all you learn to beef up your business and make more money.
About the Author
Joan Mullally has been selling products online since 1995 and the author of more than 150 guides designed to help new business owners and marketers gain the skills they need to succeed.
How to Get More Clients, and Keep More Clients
Joan Mullally
Eternal Spiral Books
COPYRIGHT 2021 by the author.
All rights reserved.
Published by Eternal Spiral Books
New York, NY 10011
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Introduction
Every business owner wants more clients. After all, that's what keeps a business in business, and growing. While there are many ways to attract more clients, that is only one-half of the equation. You also need to work on keeping the clients you have.
The trouble is that many freelancers and service providers spend so much time chasing new clients that they neglect their existing ones. They don't show often enough how much they value them. It's sad, because it doesn't really take much except time and a bit of thought to show that you are grateful to them for sticking with you.
The quickest way to attract new business is to market yourself, in particular, the benefits you can offer. The quickest way to keep existing customers is to engage with them on a regular basis, so they are reminded of the value you offer, and feel valued themselves.
Getting new customers is all about that important, "Yes," when they decide that they have learned enough about you and your company that they want to do business with you. Once this happens, you can draw them closer to you with your hard work, which should show your expertise and care for your client's needs.
Once you have clients in your sales funnel, they should hopefully start to set you work, and pay you regularly. In particular, long-term customers offer huge dividends, because they will keep hiring you over and over again as long as the relationship is a positive one. Through your consistent efforts, you will be able to show your existing customers why they need to return to you when they are ready to buy again.
By staying engaged with them between projects, you are showing you care, and that you offer more value than simply the projects you are completing. Best of all, it doesn't have to be complicated. Between social media and emails, you can stay engaged with everyone on their list on a regular basis, and remind them that you not only exist, but they can be of real benefit to their company.
When you leverage engagement, you are keeping your clients focused on you and your offerings. Engaging your clients allows you to earn their trust. For example, sending out surveys every so often shows that you are interested in their opinion. This also allows you to see potential issues and fix them quickly to ensure your clients are satisfied, or offer brand new services you might not have thought of because they are telling you they need them and would buy them from you if they had the chance.
A lot of businesses treat clients and customers like a pain in the neck, an endless source of problems. The truth is, the freelancers and small businesses with a good track record on communication and customer service are usually the most successful.
But first, you have to attract clients. Let's look in the next chapters at how you can do this in the most effective ways possible, so you don't waste time and can start to grow your income.
Chapter 1: How to Attract More Clients
No matter what you sell, chances are someone is looking for exactly what you have to offer. But just because you have an awesome product or service doesn't mean clients are going to flock to buy. If you want more clients, you have to work to gain their attention.
Being attractive doesn't mean looking your best or having a flashy, shiny package, or the latest bells and whistles. Being attractive to your clients means making connections with them finding out what they need and desire. It means understanding the issues they face and how you can help them meet their goals.
How do you do this? One way is by tapping into their emotions.
The Emotional Aspect of Marketing Effectively
In years past, marketers depended on emotions such as fear, greed, and desire to gain sales. Today, emotions still play a part in the marketing process, but the emotions don't have to be negative. Successful marketing and advertising campaigns tend to be based on tapping into people's core emotions. Without the emotional rationale, it's difficult to move an interested prospect into a paying client.
Which emotions should you try to evoke with your marketing campaigns? Take a good look at your product or service and ask yourself some key questions:
- Why did you create this product?
- What need does it fulfill for your target customer?
- What gap in the market does it fill?
- Who else has a product similar to yours?
- How is your product or service unique?
There are several positive emotions you can tap into when it comes to marketing your product or service that can set you apart from those who marketing based on negative emotions.
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