Beauchemin - Landing High-Value Clients

Landing High-Value Clients

Published by:
90-Minute Books Newinformation Inc
302 Martinique Drive
Winter Haven, FL 33884
www.90minutebooks.com

Copyright 2015, Paul Beauchemin

Published in the United States of America

ISBN-13: 978-0692448878
ISBN-10: 069244887X

No parts of this publication may be reproduced without correct attribution to the author and the domain www.LandingHighValueClients.com.

For more information on 90-Minute Books including finding out how you can publish your own lead generating book, visit www.90minutebook.com or call (863) 318-0464.

May 2015

One of the universal truths about those who go into professional practice for themselves is that each knows the advantage of becoming a specialist in ones field, rather than being a master of many different things. A surgeon, for example, advises patients under his or her area of specialty and refers out patients who fall outside of this expertise.

The downside to this, however, is that because these professionals spend all their time and attention mastering their fields, they cannot possibly be experts in all areas required of them to run a successful, professional practice. One such major area is marketing and advertising.

This leaves professionals open to being taken advantage of by companies with slick advertising campaigns and promises of great riches, without knowing exactly where their marketing dollars are going and how successfully they are being spent.

I've been sharing the concepts that work for landing high-value clients with my clients for years.

Too often, we fall for the latest marketing fad or Google search engine optimization trick as a short-term, be-all, end-all solution, when what is really needed is an overarching marketing strategy that encompasses those techniques.

My intention with this book is to educate you on the right way to run your digital marketing campaign and help change your way of thinking about how you land high-value clients. My hope is that you enjoy the read while absorbing invaluable information that will lead your practice to the height of its potential.

Heres to Your Success!

Paul Beauchemin

A couple of years ago, a friend of mine mentioned how he had ridden in Colorado for a week on a bike tour and described to me how beautiful it was. It sounded great, but I was a little hesitant. I mean, my wife and I are only casual road-bikers. We ride about 1,200 miles a year. But when my friend said, Oh, it can't be that hard, even my wife was able to get up the hills. She's not a hardcore rider like me, so I'm sure you guys could do it, I talked my wife into it.

And, so, there we were, last summer, driving out to Colorado on this new adventure. I live in New York and it was my first time there. When we arrived and finally saw the mountains, I felt nothing but complete awe. I had never seen anything like this before.

But very shortly thereafter, fear crept into the back of my mind. Fear about the journey we were about to take. This was supposed to be a seven-day ride, and on the last day, we were to climb Pikes Peak, whose summit is at an elevation of 14,110 feet. No small feat for only casual riders.

I secretly believed we wouldnt be able to ride up to Pikes Peak, so I suggested to my wife, "Why don't we take a little drive? We've got an extra day to check out the top of Pikes Peak just to see what it's like."

So up we drove. It's a hairy ride with sheer drop-offs and cliffs and, yet, no guardrails along the sides of the road, replete with hairpin turns every which way.

We got out at 14,110 feet and, on my wifes request, we set out on a little hike to enjoy the surroundings. It was, indeed, gorgeous but, to my wifes dismay, our hike was very short-lived. Almost immediately, I started getting dizzy, my legs wobbling beneath me, my knees on the verge of buckling under. "Oh, my God. There's no way I am ever going to be able to bike up this mountain. I can barely stand up here!"

We packed ourselves back into the car and down the mountain we drove, white-knuckling it the whole way. We stopped partway down, pulling off the road for a half an hour our brakes had overheated on account of the mountains steep decline.

Despite my experience at the summit, the very next day we started our scheduled bike tour. The tour guides had us starting out at a low elevation of 8,000 feet. The next day, wed move on to 9,000 feet and, the day after that, 10,000 feet. By the fourth day, we would be at 11,000 feet and off climbing different peaks.

I struggled the first few days, but towards the end of the week, I was starting to feel pretty good. On the fifth day, at 12,000 feet, my wife got altitude sickness and had to drop out.

So, I rode the last two days on my own, figuring Id probably ride on Friday but very likely wouldnt make it up to Pikes Peak on Saturday.

Turns out, I was actually feeling pretty good on Friday, so I threw caution to the wind, thought, Why not? and tried my hand at the final leg of the tour.

At 4:00 am we woke up and headed out for the entrance gates of Pikes Peak. It took us a ten-mile ride in the dark to reach the gate at 6:30 am, which opened up just for our bike tour two hours before cars were allowed up the mountain.

It was a steady climb up. I paced myself. I'm not a young kid; I'm an older rider. Eventually, I made it up to the first rest stop and then, finally, after about two and a half hours, slowly but surely, I made it to the second rest stop.

I noticed some younger men and women sitting and immediately went over to congratulate them. "Wow! You already made it up and are headed back down, now?" They replied, "Nope. We got up to about 13,000 feet but then turned around. Cant make it up the rest of the way"

Thats when the self-doubt set in. They were a lot younger than me and even they couldnt reach the summit? They had really expensive lightweight bikes. Could I really do this? I was nearly twice their age and just a casual rider. Was I really capable of making it? Should I even bother trying?

I got on my bike, anyway, and started methodically plodding up the mountain. At about 13,000 feet, I felt myself wavering back and forth. The tour director pulled me aside, "You really need to stop and take the van the rest of the way up. I just don't think you can make it."

That was tough to hear. I mean, I could see the goal right there. In our drive up to the peak the week before, I knew where the peak was and I could actually see it from where I was standing. I knew that I could make it, but I could barely breathe. I was already gasping for air. I'd never tried to exert such effort at that altitude before.

I waited about 30 minutes. I sat there and walked around a little bit and, finally, got back on my bike and peddled onward.

After another 30 minutes of sheer perseverance pushing me through, I finally reached the top. The only word to describe that moment was exhilaration. I felt like I had conquered the worldlike I was the protagonist in a Rocky movie.

Not only did I experience a tremendous high from the ride to the summit, but the lessons learned were plentiful.

Among them, was that you need to have a good mentor to help you through your journey. If the tour guides had not guided us up, gradually, each day, which helped me build knowledge and confidence bit by bit, I dont believe I would have reached the summit.