Casey Stanton - The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients On Your Terms

The Fractional CMO Method

Attract, Convert and Serve High-Paying Clients on Your Terms

All Rights Reserved

COPYRIGHT 2022 Casey Stanton

This book may not be reproduced, transmitted, or stored in whole or in part by any means, including graphic, electronic, or mechanical, without the express written consent of the publisher except in the case of brief questions embodied in critical articles and reviews.

ISBN:

Paperback - 978-1-954759-70-1

Hardcover - 978-1-954759-71-8

eBook - 978-1-954759-69-5

Cranberry Press Publish

Download the Fractional CMO Toolkit for Free

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As a thank you for reading my book, I would like to give you the Fractional CMO Toolkit to get you armed to win clients and serve them quickly absolutely FREE.

Go to CMOx.co/toolkit to claim yours now!

What People Are Saying

In this book, Casey Stanton provides a roadmap for becoming a Fractional CMO along with valuable wisdom and perspective for companies looking to make that same hire in their business.

Ryan Levesque

CEO of The ASK Method Company

This may be the fastest way to add 6-figures to your income as a marketer! Casey shares what it takes to become an in-demand fractional CMO and diversify your income by serving multiple clients.

Josh Nelson

Author of The Seven Figure Agency Roadmap

When Casey Stanton speaks, I sit up and listen. Heck, Ill even shush the room if I have to. Because hes not only incredibly smart, but he has a unique ability to take complex ideas and distill them into very actionable steps. Which, as a creative, I need if Im actually going to get something done. Beyond being a brilliant thinker and communicator though, Caseys greatest assets are his vast experience (the mans been through the entrepreneurial ringer and come out wiser and more polished), and, most importantly, his genuine caring for other people. Ive never seen him hold back the goods in any setting - whether on a barstool, a microphone, or leading a group. Finally, we have one convenient place for all of his hard won wisdom, and its right here in The Fractional CMO Method. If you have any plans to market your skills - and dont want to get swallowed up by the (ever-increasing) competition, or abused by bad clients, youve got to devour this book right away.

Kevin Rogers

Founder of Copy Chief

The Fractional CMO Method helps transform marketers into chief marketing officers -- a vital role needed by todays process-driven companies. Casey shares how to build and lead a marketing team in order to predictably achieve ambitious revenue outcomes. I particularly appreciate his model of success at the intersection of Income, Impact, and Freedom - that is the essence of whats important for an entrepreneurial company.

Mark C. Winters

Co-Author of Rocket Fuel

Theres an emerging model where fast-growth organizations are bringing in fractional CFOs and CMOs... those companies have greater flexibility and often beat incumbents in the marketplace. Casey leads the charge for fractional CMOs. If youre considering offering fractional CMO services, read this book and learn from the best.

Vinnie Fisher

Founder, Fully Accountable

Marketing tactics without a robust strategy is a waste. Businesses more than ever before need someone to build their marketing strategy and lead their team. Casey shows you how to do exactly that as a fractional CMO in this book!

Joel Erway

Author of High Ticket Courses

I dont follow leaders without scars on their face. Casey has his scars, won through the years inside over a hundred businesses. What he shares in this book will help any ambitious marketer declare themselves CMO and serve clients with confidence.

Bo Eason

NFL All-Pro, In-Demand Speaker & 8-Time Best-Selling Author

Caseys book is a game changer for marketing professionals wanting to make more money in less time. The Fractional CMO Method turns short term clients into long lasting relationships built on a foundation of value.

Leon Kolaski

Agency Owner

Casey took what feels like an overwhelming topic and made it so simple. I honestly cant remember the last time I was sitting on the edge of my seat reading a business book. Seriously. Theres a lot of talk right now about the CMO world and what a great opportunity it is (and can be). But where do you start? How do you start? How do you transition from what youre already doing to going down this path? Well, Casey answers this and so much more throughout the book. And its totally relatable. What can feel like a very overwhelming task is broken down into very simple, measurable steps that I believe pretty much anyone can follow.

Rory F. Stern, PsyD

Founder, RFS Digital Media, LLC

I spent years managing and directing marketing teams, so I thought the transition to being a fractional CMO would have been easy. Unfortunately, it wasnt. I spent years grinding away, and eventually burning out before realizing I had to make a change.

After reading Caseys book, I can see exactly why things went wrong. I cant help but think that if I had the framework and system that Casey shares in this book, those early years into the transition would have been so much easier.

Caseys Fractional CMO Method is simple, smart, and a complete win-win for both you (the Fractional CMO) and your future clients.

I cant recommend this book (and Caseys teachings) enough if youre looking for a smart way to work with your future clients. Save yourself a bunch of heartbreak and hassle, and avoid the biggest pitfalls of over-servicing demanding clients. This system is a great way to amplify your income and impact by doing your best work for great clients who love you.

Ross OLochlainn

Founder of Conversion Engineering

Ive helped hundreds of companies by staffing them with virtual and executive assistants. Often these hires are forced to run marketing campaigns without a larger strategy in place. The Fractional CMO Method lays out how a marketer can become a fractional CMO and fill the much-needed gap in businesses today: the role of the marketing strategist and leader

Trivinia Barber

Founder of PriorityVA

Foreword

I have a confession to make.

Although I am best known as a copywriter, the reality is that most of my income doesnot come from writing copy. It comes from being a Fractional CMO.

In fact, last year I made three times as much money being a CMO than I did as a copywriter.

And if you are currently a copywriter, agency owner, or other marketing professional, theres a good chance you can make more money, too.

In this book, Casey Stanton shows you exactly how to do it.

He shows you how to take all the knowledge and skills you have now and leverage them so that you have multiple streams of income.

He shows you how to create a pipeline of potential clients so that you can decide which ones to take on and which ones to let go.

And he gives you a simple framework that lets you diagnose your clients top problems come up with the solutions and then delegate the actual implementation of those solutions.

That last part is important. If youre like most marketing professionals, youre currently getting paid for doing the thing. Maybe youre creating funnels. Maybe youre buying media. Maybe youre writing Facebook ads. Youre getting paid to do the thing, and youre throwing in marketing strategy for free.