Jeff Shore - Be Bold and Win the Sale Get Out of Your Comfort Zone and Boost Your Performance

PRAISE FOR BE BOLD AND WIN THE SALE

Throughout the business world there is a severe shortage of good salespeople, partly because many who could succeed in sales dont have the confidence to take that crucial first step. Until this book there was little to help them with their fears. Jeff Shore shows you how to gain the essential confidence that is the first step to a great sales career.

Neil Rackham, bestselling author of SPIN Selling

Be Bold and Win the Sale is not your typical sales booknot even close. Jeff Shore masterfully unlocks the secrets of busting through the sales plateaus that haunt so many sales professionals. Discomfort in the selling process is a topic that doesnt get much attention; Jeff Shore changes that.

Jeb Blount, CEO of SalesGravy.com and author of People Buy You

This book shows you much more than how to be bold. It reveals a formula for structuring a sale thats pretty bulletproof. If Jeff Shore was trying to sell me something, Id bet Id have a tough time resisting.

Marty Nemko, PhD, career coach and contributor to USNews.com and AOL.com

Jeff Shore takes sales professionals where they dont often gointo a deep discovery of their own discomforts. Fortunately, he provides stellar advice and practical applications on how to handle and even leverage those discomforts. This is a book about exploding your success by busting through self-limiting beliefs. A great read!

Brian Jones, VP, Divisional Builder Sales Manager, Wells Fargo Home Mortgage

In Be Bold and Win the Sale , Jeff Shore shows you how to overcome the biggest objection of allthe one between your ears. Reading his book is like having a personal cheering section rooting for you and egging you on to act bold, go after the sale, take care of the customer, do a happy dance, and then repeat all of the above. Try it and prosper!

Nancy Ancowitz, business communication coach and author of Self-Promotion for Introverts

Youll love the interviews with real experts in the field; youll love the simplicity with which Jeff explains complex things like quieting discomfort and building confidence; but youll put into action his really cool and usable tactics that will make a ginormous difference in how you win the game called sales.

Scott Halford, author of Be a Shortcut

Wow! What an exciting and refreshing read in an ever-growing sea of mundane sales books. If youre a sales professional, this is a must. Be Bold and Win the Sale provides a step-by-step guide for getting out of your comfort zone and truly reaching your potential. This powerful, practical book is a confidence builder that will take your business to new heights.

David Rosell, author of Failure Is Not an Option

Its simple and unavoidableyou cannot boost your sales until you dismantle your discomfort. Winners know this, and Jeff Shore offers winning advice for increasing those critical moments of boldness that define success.

Ford Saeks, CEO of Prime Concepts

No one wants a hard-sell salesperson, yet salespeople who crumble in the face of discomfort will starve! Jeff Shore offers sound guidance on how to exercise boldness in the sales process with a customer-first approach. Any salesperson will benefit from his sage advice.

Laura Stack, author of What to Do When Theres Too Much to Do and Execution IS the Strategy

Copyright 2014 by Jeff Shore. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-183050-8
MHID: 0-07-183050-2

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-182922-9, MHID: 0-07-182922-9.

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To Carol Shore (1939-2013)
Thank you for your lifelong example of humble, servant-oriented boldness

Contents

Foreword

As someone who has made it his lifes work to encourage individuals to rise to their full potential, I am often forced to focus on what is wrong or in need of improvement. When I read Be Bold and Win the Sale by Jeff Shore, I found a refreshing surplus of right!

Be Bold and Win the Sale is an interactive resource for the person who is weary of the status quo. Jeff turns the daunting task of facing ones hang-ups and habits into an appealing, exciting, and profitable adventure.

When reading this book, one feels that Jeff is not so much interested in teaching sales as he is in connecting with each person he is talking with. Jeff and I are kindred spirits in that we both believe that everyone can make a positive difference in the world. Jeff dissects the realities of our restricting comfort addictions and leads his readers into a new way of thinking and working.

Be Bold and Win the Sale isnt a book for only sales professionals. Jeffs heart and enthusiasm for individuals and the sales process make this a must-read for anyone who wants to work and live better than he or she ever has before.