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James Dance - How To Get The Most Out of Sales Meetings

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Everything You Need to Plan and Conduct Effective Sales Meetings How to Get the Most Out of Sales Meetings is a handy, all-in-one guide to conducting meetings that will motivate your sales team, sharpen their selling skills, and make them win more sales. Fifty model meeting plans provide dozens of ideas, selling techniques, practice scenarios, and role plays. The meetings focus on listening skills, developing strong customer relationships, being professional, building self confidence--and how to make a successful sales presentation. This book will mean thousands of dollars of increased sales to any sales manager who uses even a small portion of Jim Dances suggestions and recommendations. -- Bill Cochran President Speakers USA, Inc. How to Get the Most Out of Sales Meetings goes far beyond what a sales manager may be looking for. This is not 50 sales meetings but rather a manual for sales managers to develop and improve their people . . . My recommendation is for all sales managers to read this book, refer to it on a daily basis, and use it to create high-powered sales producers. -- Steve A. Klein President Professional Development Center Easily adaptable to any size group, How to Get the Most Out of Sales Meetings will make every sales session more lively, motivational and productive.

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title How to Get the Most Out of Sales Meetings author Dance - photo 1

title:How to Get the Most Out of Sales Meetings
author:Dance, James.
publisher:NTC Contemporary
isbn10 | asin:0844234672
print isbn13:9780844234670
ebook isbn13:9780071397155
language:English
subjectSales meetings.
publication date:1992
lcc:HF5438.8.M4D36 1992eb
ddc:658.8/101
subject:Sales meetings.
Page iii
How to Get the Most Out of Sales Meeting
James Dance
Picture 2NTC Business Books
NTC/Contemporary Publishing Company
Page iv
Library of Congress Cataloging-in-Publication Data
Dance, James.
How to get the most out of sales meetings: 50 proven techniques
to Improve selling skills/James Dance.
p. cm.
1. Sales meetings. I. Title.
HF5438.8.M4D38 1992
658.8'101dc20Picture 3Picture 4Picture 5Picture 691-30695
Picture 7Picture 8Picture 9Picture 10Picture 11Picture 12CIP
Copyright 1992 by NTC Publishing Group
Published by NTC Business Books
An Imprint of NTC/Contemporary Publishing Company
4255 West Touhy Avenue, Lincolnwood (Chicago), lllinois 60646-1975 U.S.A.
All rights reserved. No part of this book may be reproduced, stored in a retrieval
system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, or otherwise, without the prior permission of
NTC/Contemporary Publishing Company.
Manufactured in the United States of America
18 17 16 15 14 13 12 11 10 9 8 7 6 5 4
Page v
DEDICATION
This may look like a book about sales meetings, but really, it's a book
about personal growth and achievement. With that in mind, I dedicate
it with much love to the memory of my dad, Walter Strayer Dance,
who was a quietly great and inspiring man; and to my mom, Evelyn
McGrath Dance, who is gracious and kind, and has always seen the
glass half full. Thank you both.
Page vii
CONTENTS
Introduction
ix
How to Use This Book
xi
Three Steps to Effective Sales Meetings
xv
Part I
Improving Customer Knowledge and Relationships
1
Getting the Most from the Client Meeting
2
2
Building Connections with Customers
5
3
Enhancing Your Customer Knowledge
8
4
Understanding the Client's Perspective
11
5
Interpreting Customer Type and Responding Appropriately
13
6
Reading Customer Response Modes
16
7
Improving Knowledge of the Customer's Business
19
8
Helping Customer to Help Sales
21
9
Understanding the Value of Doing Something Original
23
10
Making Customer Presentations More Interactive
26
Part II
Improving Communications Skills
11
Learning to Listen for Accuracy
30
12
Testing Listening Skills
32
13
Smiling Your Way to Success
36
14
Practicing Eye Contact
39
15
Exploring the Importance of Nonverbal Communication
41
16
Improving Speaking Habits
44
17
Remembering Names Is a Worthwhile Skill
46
18
Translating the Product into What Customers Want to Hear
49
19
Identifying Product Features That Make a Customer Feel Good
52
Part III
Making Sales Presentations
20
Improving Product Knowledge
56
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