Mante Kvedare - The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers

Mante Kvedare

Christian Milner Nymand

This edition first published 2021

2021 by Mante Kvedare and Christian Milner Nymand

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Library of Congress Cataloging-in-Publication Data

Names: Kvedare, Mante, author. | Nymand, Christian Milner, author.

Title: The virtual sales handbook : a hands-on approach to engaging customers / Mante Kvedare, Christian Milner Nymand.

Description: [Hoboken, NJ] : Wiley, 2021. | Includes index.

Identifiers: LCCN 2020046370 (print) | LCCN 2020046371 (ebook) | ISBN 9781119775768 (hardback) | ISBN 9781119775904 (adobe pdf) | ISBN 9781119775898 (epub)

Subjects: LCSH: Electronic commerce. | Selling. | Internet marketing. | Customer relations.

Classification: LCC HF5548.32 .K88 2021 (print) | LCC HF5548.32 (ebook) | DDC 658.8/72dc23

LC record available at https://lccn.loc.gov/2020046370

LC ebook record available at https://lccn.loc.gov/2020046371

Cover Design: Wiley

Cover Illustration: Implement Consulting Group,

Background Image Eakachai Leesin/EyeEm/Getty Images

To the reader, who wants to start navigating the virtual sales world.

The Virtual Sales Handbookis a hands-on guide for sales professionals introducing the basics of effective virtual customer engagement. It explores the opportunity space of embracing the virtual medium, as well as the barriers associated with virtual meetings and how to effectively overcome them.

This book provides hands-on tips and tricks on how to effectively prepare, run, and follow up on virtual meetings, and inspiration on leading the transformation from physical to virtual sales in a hybrid sales model.