APPENDIX
List of Companies (with Ticker Symbols) Referenced in the Book
Company Name | Symbol |
Apple, Inc. | AAPL |
ProShares Ultra Silver | AGQ |
Amazon.com, Inc. | AMZN |
Acme Packet, Inc. | APKT |
Aruba Networks, Inc. | ARUN |
Baidu, Inc. | BIDU |
Biogen Idec, Inc. | BIIB |
Celgene, Inc. | CELG |
Chipotle Mexican Grill, Inc. | CMG |
Cepheid, Inc. | CPHD |
Crocs, Inc. | CROX |
Cisco Systems, Inc. | CSCO |
Deckers Outdoor Corporation | DECK |
eBay, Inc. | EBAY |
F5 Networks, Inc. | FFIV |
Fusion I/O, Inc. | FIO |
Finisar, Inc. | FNSR |
Fossil, Inc. | FOSL |
First Solar, Inc. | FSLR |
SPDR Gold Shares | GLD |
Green Mountain Coffee Roasters, Inc. | GMCR |
Google, Inc. | GOOG |
Herbalife, Inc. | HLF |
Invensense, Inc. | INVN |
Intuitive Surgical, Inc. | ISRG |
Jazz Pharmaceuticals, Inc. | JAZZ |
Coffee Holding Company, Inc. | JVA |
Michael Kors Ltd. | KORS |
Lockheed Martin Corp. | LMT |
LinkedIn, Inc. | LNKD |
Lululemon Athletica, Inc. | LULU |
Molycorp, Inc. | MCP |
Monster Beverage, Inc. | MNST |
Micron Technology, Inc. | MU |
Netflix, Inc. | NFLX |
Oracle Corp. | ORCL |
O'Reilly Automotive, Inc. | ORLY |
Omnivision Technologies, Inc. | OVTI |
Priceline.com, Inc. | PCLN |
Polaris Industries, Inc. | PII |
Qualcomm, Inc. | QCOM |
Rackspace Hosting, Inc. | RAX |
Research in Motion, Inc. | RIMM |
Rovi Corp. | ROVI |
Riverbed Technologies, Inc. | RVBD |
iShares Silver Trust | SLV |
Sunpower Corp. | SPWR |
Tata Motors Ltd. | TTM |
Ulta Salon Cosmetics & Fragrances, Inc. | ULTA |
Yahoo, Inc. | YHOO |
Youku, Inc. | YOKU |
About the Authors
Chris Kacher began his investment career in 1994 at Trust Company of the West, where he worked as an analyst to portfolio manager Charles Larsen while launching his first website, the original www.virtueofselfishinvesting.com , in 1994. In 1996, he joined William ONeil + Company, Inc. as an institutional salesperson and in 1997 was promoted to internal portfolio manager where he was responsible for managing a portion of the firms proprietary, internal assets. While at William ONeil + Company, Inc. he had regular conversations on his research studies with Bill ONeil, worked very closely with Gil Morales, and assisted in the institutional services group where he essentially functioned as a market and stock research analyst responsible for conducting market studies and other proprietary, internal market data research in support of the institutional services and internal portfolio management group. He left William ONeil + Company, Inc. in 2001 and pursued his own path abroad in the investment and music fields, launching a private fund in Geneva, Switzerland. In 2009 he and Gil Morales, with whom he quite successfully collaborated and worked very closely during his tenure at William ONeil + Company, Inc., joined forces once again to form the investment advisory firm of MoKa Investors, LLC and launch the highly successful investment advisory website www.VirtueofSelfishInvesting.com , later spun off in 2011 as a wholly owned subsidiary of MoKa Investors, LLC and a separate investment advisory firm, Virtue of Selfish Investing, LLC, based in Playa del Rey, California. In 2010, both he and Gil Morales authored the top-selling book, Trade Like an ONeil Disciple: How We Made 18,000% in the Stock Market . Dr. Kacher received his B.S. in chemistry and Ph.D. in nuclear sciences from the University of California, Berkeley, in 1995.
Gil Morales began his career in the securities industry in 1991 as a financial consultant (otherwise known as a stockbroker) at Merrill Lynchs Beverly Hills, California office, where he achieved Executive Club status in his first year as a producing broker. In 1994 he was recruited by PaineWebber, Inc., where he moved his business in order to focus on managing ONeil-style accounts as a Senior Vice President of Investments. Over the next three years at PaineWebber, Inc. he rapidly achieved Chairmans Club status as one of the top producers in the firm on a global basis. In 1997 he was personally recruited by Bill ONeil himself to join William ONeil + Company, Inc. as a Vice President and Manager of the Institutional Services Division, responsible for advising over 600 of the worlds largest and most successful institutional investors encompassing mutual fund complexes, hedge funds, pensions funds, and banks, among others. Mr. Morales was also recruited to serve as an internal portfolio manager at William ONeil + Company, Inc., responsible for managing a portion of the firms proprietary, internal assets. In 2004 he was named Chief Market Strategist at William ONeil + Company, Inc. and co-authored with Bill ONeil the book, How to Make Money Selling Stocks Short (John Wiley & Sons, October 2004). Mr. Morales left William ONeil + Company, Inc. in November 2005 in order to pursue his own path, and in 2007 he founded Gil Morales & Company, LLC and launched the investment advisory website www.GilmoReport.com in March 2008. In 2009 he and Chris Kacher, with whom he quite successfully collaborated and worked very closely during his tenure at William ONeil + Company, Inc., joined forces once again to form the investment advisory firm MoKa Investors, LLC and launch the highly successful investment advisory website www.VirtueofSelfishInvesting.com , later spun off in 2011 as a wholly owned subsidiary of MoKa Investors, LLC and a separate investment advisory firm, Virtue of Selfish Investing, LLC, based in Playa del Rey, California. Both he and Chris Kacher authored the top-selling book, Trade Like an ONeil Disciple: How We Made 18,000% in the Stock Market . Mr. Morales received his B.A. degree in economics from Stanford University in 1981.
CHAPTER 1
The OWL Ethos
Determining If the Methodology Is for You
One of the most fundamental axioms of trading and investing is that one should select and stick with a methodology that melds well with one's personal psychological makeup. A simple example might be that someone who has trouble sleeping at night when they are invested in stocks should not use an aggressive system that employs leverage or invests in securities that display a great deal of price volatility. From our perspective as O'Neil-style traders and investors, we find that our psychology and attitudinal approach to investing, our investing ethos as we called it, is best represented by what we now like to refer to as the OWL ethos . Why OWL, you ask? Because it represents the surname initials of three of the greatest traders of the last 100 yearsWilliam O'Neil, Richard Wyckoff, and Jesse Livermore. All three shared the same investing ethos, and their trading strategies and ideologies overlapped to a great degree. We discussed this close relationship between the investment methods and philosophy of all three of these gentlemen in Chapter 1, The Evolution of Excellence, in our first book.
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