Gary P. Pisano - Manufacturing Renaissance (A Harvard Business Review Book)

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title	:	Manufacturing Renaissance Harvard Business Review Book Series
author	:	Pisano, Gary P.; Hayes, Robert H.
publisher	:	Harvard Business School Press
isbn10 | asin	:	0875846106
print isbn13	:	9780875846101
ebook isbn13	:	9780585237657
language	:	English
subject	Manufacturing industries--United States--Management, Industrial management--United States.
publication date	:	1995
lcc	:	HD9725.M363 1995eb
ddc	:	658.5
subject	:	Manufacturing industries--United States--Management, Industrial management--United States.

Page i Manufacturing Renaissance

Page ii The Harvard Business Review Book Series Designing and Managing Your Career, Edited by Harry Levinson Ethics in Practice: Managing the Moral Corporation, Edited by Kenneth R. Andrews Managing Projects and Programs, With a Preface by Norman R. Augustine Manage People, Not Personnel: Motivation and Performance Appraisal, With a Preface by Victor H. Vroom Revolution in Real Time: Managing Information Technology in the 1990s, With a Preface by William G. McGowan Strategy: Seeking and Securing Competitive Advantage, Edited with an Introduction by Cynthia A. Montgomery and Michael E. Porter Leaders on Leadership: Interviews with Top Executives, With a Preface by Warren Bennis Seeking Customers, Edited with an Introduction by Benson P. Shapiro and John J. Sviokla Keeping Customers, Edited with an Introduction by John J. Sviokla and Benson P. Shapiro The Learning Imperative: Managing People for Continuous Innovation, Edited with an Introduction by Robert Howard The Articulate Executive: Orchestrating Effective Communication, With a Preface by Fernando Bartolom Differences That Work: Organization Excellence through Diversity, Edited with an Introduction by Mary C. Gentile Reach for the Top: Women and the Changing Facts of Work Life, Edited with an Introduction by Nancy A. Nichols Global Strategies: Insights from the World's Leading Thinkers, With a Preface by Percy Barnevik Command Performance: The Art of Delivering Quality Service, With a Preface by John E. Martin Manufacturing Renaissance, Edited with an Introduction by Gary P. Pisano and Robert H. Hayes

Page iii Manufacturing Renaissance Edited with an Introduction by Gary P. Pisano and Robert H. Hayes

Page iv Disclaimer: Some images in the original version of this book are not available for inclusion in the netLibrary eBook. Copyright 1974, 1983, 1984, 1985, 1986, 1988, 1989, 1990, 1993, 1994, 1995 by the President and Fellows of Harvard College. All rights reserved. Printed in the United States of America 99 98 97 96 95 94 5 4 3 2 1 Editor's Note: Some articles in this book have been written before authors and editors began to take into consideration the role of women in management. We hope the archaic usage representing all managers as male does not detract from the usefulness of the collection. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the copyright holder. The Harvard Business Review articles in this collection are available as individual reprints. Discounts apply to quantity purchases. For information and ordering contact Customer Service, Harvard Business School Publishing, Boston, MA 02163. Telephone: (617) 495-6192, 9 a.m. to 5 p.m. Eastern Time, Monday through Friday. Fax: (617) 495-6985, 24 hours a day. The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.48-1984 Library of Congress Cataloging-in-Publication Data Manufacturing renaissance / edited with an introduction by Gary P. Pisano and Robert H. Hayes. p. cm. (A Harvard business review book) ISBN 0-87584-610-6 1. United StatesManufacturesManagement. 2. Industrial managementUnited States. I. Pisano, Gary P. II. Hayes, Robert H. III. Series HD9725.M363 1995 658.5dc20 94-43320 CIP

Page v CONTENTS Introduction Gary P. Pisano And Robert H. Hayes xiii Part I New Visions of Manufacturing 1 Competing through Manufacturing Steven C. Wheelwright and Robert H. Hayes Manufacturers have traditionally relied on investments in productivity, quality, and product innovation to remain competitive. But many organizations lack a framework for using the manufacturing function to their greatest advantage. The authors propose a four-stage continuum to help managers identify the roles that manufacturing can play in formulating and achieving strategic objectives. 3 2 The Productivity Paradox Wickham Skinner Many companies' efforts to improve productivity by cutting costsrather than addressing fundamental structural problemshave achieved disappointing results. Manufacturers need to direct their thinking away from straight cost cutting toward quality enhancement, strategy, and process technology, looking to R&D, marketing, and general management for the skills and values required to promote manufacturing competitiveness.

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