Hugh Courntney - Harvard Business Review on Managing Uncertainty (Harvard Business Review Paperback Series)

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title	:	Harvard Business Review On Managing Uncertainty Harvard Business Review Paperback Series
author	:
publisher	:	Harvard Business School Press
isbn10 | asin	:	0875849083
print isbn13	:	9780875849089
ebook isbn13	:	9780585118574
language	:	English
subject	Strategic planning, Uncertainty.
publication date	:	1999
lcc	:	HD30.28.H379 1999eb
ddc	:	658.4/012
subject	:	Strategic planning, Uncertainty.

Page i Harvard Business Review On Managing Uncertainty

Page ii THE HARVARD BUSINESS REVIEW PAPERBACK SERIES The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Other books in the series: Harvard Business Review on the Business Value of IT Harvard Business Review on Change Harvard Business Review on Entrepreneurship Harvard Business Review on Knowledge Management Harvard Business Review on Leadership Harvard Business Review on Managing People Harvard Business Review on Measuring Corporate Performance Harvard Business Review on Nonprofits Harvard Business Review on Strategies for Growth

Page iii Harvard Business Review On Managing Uncertainty A HARVARD BUSINESS REVIEW PAPERBACK

Page iv Copyright 1987, 1988, 1994, 1995, 1997, 1998, 1999 President and Fellows of Harvard College All rights reserved Printed in the United States of America 03 02 01 00 99 5 4 3 2 1 All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, otherwise without the prior written permission of the copyright holder. The Harvard Business Review articles in this collection are available as individual reprints. Discounts apply to quantity purchases. For information and ordering, please contact Customer Service, Harvard Business School Publishing, Boston, MA 02163. Telephone: (617) 496-1449, 8 A.M. to 6 P.M. Eastern Time, Monday through Friday. Fax: (617) 496-1029, 24 hours a day. E-mail: custserv@hbsp.harvard.edu Library of Congress Cataloging-in-Publication Data Harvard business review on managing uncertainty. p. cm.(Harvard business review paperback series) A collection of articles previously published in the Harvard business review. Includes bibliographical references and index. ISBN 0-87584-908-3 1. Strategic planning. 2. Uncertainty. I. Harvard business review. II. Title: Managing uncertainty. III. Series. HD30.28.H379 1999 658.4'012dc21 98-31397 CIP The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984.

Page v Contents Strategy Under Uncertainty Hugh Courtney, Jane Kirkland, and Patrick Viguerie 1 Competing for the Future Gary Hamel and C.K. Prahalad 33 Planning as Learning Arie P. De Geus 51 The Right Game: Use Game Theory to Shape Strategy Adam M. Brandenburger and Barry J. Nalebuff 67 Discovery-Driven Planning Rita Gunther McGrath and Ian C. MacMillan 107 Decision Making: Going Forward in Reverse Hillel J. Einhorn and Robin M. Hogarth 131 Disruptive Technologies: Catching the Wave Joseph L. Bower and Clayton M. Christensen 147 Time Pacing: Competing in Markets That Won't Stand Still Kathleen M. Eisenhardt and Shona L. Brown 175 About the Contributors 203 Index 209

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