Marco Iansiti - Harvard Business Review on Managing High-Tech Industries (Harvard Business Review Paperback Series)
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Harvard Business Review on Managing High-Tech Industries (Harvard Business Review Paperback Series)
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This title offers leading minds and landmark ideas in an easily accessible format. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information todays professionals need to stay competitive in a fast-moving world. High-tech industries face a unique set of challenges in bringing their ideas to market. Harvard Business Review on Managing High-Tech Industries collects key ideas featured in the Harvard Business Review that will help high-tech executives stay competitive throughout the entire process of taking a cutting-edge concept from the drawing board to the marketplace. This is a Harvard Business Review Paperback.
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Harvard Business Review On Managing High-tech Industries Harvard Business Review Paperback Series
author
:
publisher
:
Harvard Business School Press
isbn10 | asin
:
1578511828
print isbn13
:
9781578511822
ebook isbn13
:
9780585116273
language
:
English
subject
High technology industries--Management.
publication date
:
1999
lcc
:
HD62.37.H37 1999eb
ddc
:
620/.0068
subject
:
High technology industries--Management.
Page i
Harvard Business Review On Managing High-Tech Industries
Page ii
THE HARVARD BUSINESS REVIEW PAPERBACK SERIES
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
Other books in the series:
Harvard Business Review on Brand Management
Harvard Business Review on Breakthrough Thinking
Harvard Business Review on the Business Value of IT
Harvard Business Review on Change
Harvard Business Review on Corporate Strategy
Harvard Business Review on Effective Communication
Harvard Business Review on Entrepreneurship
Harvard Business Review on Knowledge Management
Harvard Business Review on Leadership
Harvard Business Review on Managing People
Harvard Business Review on Managing Uncertainty
Harvard Business Review on Measuring Corporate Performance
Harvard Business Review on Nonprofits
Harvard Business Review on Strategies for Growth
Page iii
Harvard Business Review On Managing High-Tech Industries
A HARVARD BUSINESS REVIEW PAPERBACK
Page iv
Copyright 1993, 1995, 1996, 1997, 1999
President and Fellows of Harvard College
All rights reserved
Printed in the United States of America
03 02 01 00 99 5 4 3 2 1
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, otherwise without the prior written permission of the copyright holder.
The Harvard Business Review articles in this collection are available as individual reprints. Discounts apply to quantity purchases. For information and ordering, please contact Customer Service, Harvard Business School Publishing, Boston, MA 02163. Telephone: (617) 496-1449, 8 A.M. to 6 P.M. Eastern Time, Monday through Friday. Fax: (617) 496-1029, 24 hours a day. E-mail: custserv@hbsp.harvard.edu.
Library of Congress Cataloging-in-Publication Data
Harvard business review on managing high-tech industries. p. cm. (A Harvard business review paperback) Contains articles previously published in the Harvard business review. Includes index. ISBN 1-57851-182-8 (alk. paper) 1. High technology industriesManagement. I. Harvard business review. II. Series: Harvard business review paperback series. HD62.37.H37 1999 620'.0068dc2199-18896 CIP
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984.
Page v
Contents
Technology Integration: Turning Great Research into Great Products
Marco Iansiti and Jonathan West
1
When Is Virtual Virtuous? Organizing for Innovation
Henry W. Chesbrough and David J. Teece
31
The New Logic of High-Tech R&D
Gary P. Pisano and Steven C. Wheelwright
55
Real-World R&D: Jumping the Product Generation Gap
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