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Gino Wickman - Traction- Get a Grip on your Business

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Copyright 2011 Gino Wickman All rights reserved No part of this book may be - photo 1

Copyright 2011 Gino Wickman

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system without the prior written permission of the author, except for the inclusion of brief quotations in critical reviews and certain other non-commercial uses permitted by copyright law. For permission requests, contact the author in writing at the address below:

17197 N. Laurel Park Drive, Suite 149
Livonia, MI 48152
www.eosworldwide.com

The EOS Model, The V/TO, The Meeting Pulse, The Level 10 Meeting, The Issues Solving Track, LMA, The People Analyzer, GWC, Delegate and Elevate, The Three-Step Process Documenter, The EOS Process and The Six Key Components are trademarks of Gino Wickman. EOS and The Entrepreneurial Operating System are registered trademarks of Gino Wickman. All rights reserved.

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BenBella Books, Inc.
10300 N. Central Expressway, Suite 530
Dallas, TX 75231
www.benbellabooks.com
Send feedback to feedback@benbellabooks.com

Printed in the United States of America

Third e-book edition: May 2013

Library of Congress Cataloging-in-Publication Data is available for this title.

ISBN 978-1-936661-84-8 (cloth)
ISBN 978-1-936661-83-1 (paperback)

Originally published in hardcover by EOS in 2007
First Trade paperback edition 2011

Editing by Erin Kelley

Proofreading by Michael Fedison and Cape Cod Compositors, Inc.

Indexing by WordCo Indexing Services, Inc.

Cover design by Faceout Studio

Text design and composition by Neuwirth & Associates, Inc.

Supplemental interior changes by PerfecType, Nashville, TN

Printed by Lake Book Manufacturing

Distributed by Perseus Distribution
(www.perseusdistribution.com)

To place orders through Perseus Distribution:
Tel: 800-343-4499
Fax: 800-351-5073
E-mail: orderentry@perseusbooks.com


Significant discounts for bulk sales are available.

Please contact Glenn Yeffeth at or 214-750-3628.


PRAISE FOR TRACTION

The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300% over the last five years. Dont miss it!

CRAIG ERLICH
CEO, PULSE220

The concepts in this book have changed my life! Im now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled.

RONALD A. BLANK
PRESIDENT, THE FRANKLIN COMPANIES

Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team. Traction provides a powerful, practical, and simple system for running your business.

DAN SULLIVAN
PRESIDENT AND FOUNDER, THE STRATEGIC COACH

Prior to implementing the disciplines in this book my partner and I felt like we were running our business by the seat of our pants. With the Traction tools in place we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20% per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half.

ROB DUBE
PRESIDENT, IMAGE ONE

Ginos tools work. They really help us stay consistent and focused on our vision. The Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level.

SAM SIMON
PRESIDENT & CEO, ATLAS OIL COMPANY

Traction is far and away the most potent and useful approach Ive ever seen for running a successful company. The content is bulletproof! You have to read this book.

VINCE POSCENTE
AUTHOR OF THE AGE OF SPEED

The content in Traction has improved my business and my life dramatically. Im having more fun, and my sales and profits have increased by 50% over the past three years. The methodology keeps us on track, allows us to be creative, and helps us serve our clients better.

BOB SHENEFELT
CEO, RCS INTERNATIONAL

The concepts in this book have revolutionized our enterprise. We are highly profitable, adroit, flexible, and have a results-oriented culture. Working with Ginos tools has made a meaningful difference in who we are today.

ALBERT M. BERRIZ
CEO, MCKINLEY

Traction is a must-read for the business owner/manager who desires a high performing business and a great quality of life. The concepts in this book have allowed me to not only maintain my focus on making my business the best it can be, but to also be the best family man I can be at the same time. Traction is like no other business book because it offers real, practical, easy-to-understand systems to run a business. Our company has experienced a powerful cultural shift.

DAN ISRAEL
PRESIDENT, ASPHALT SPECIALISTS, INC.

This book will change your and your employees lives. The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150%, after being in business for over 14 years.

DARTON CASE
PRESIDENT, THE ENTREPRENEURS ORGANIZATION

The concepts in Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs. Traction has given me the confidence that we are moving forward as a company and as a team.

ROB TAMBLYN
PRESIDENT, THE BENEFITS COMPANY

If you are an entrepreneur, leader or manager you must read this book. Together with my son and son-in-law, I was looking to rapidly grow the business that I had built over the last 35 years. The tools in this book were exactly what we needed to make that happen. By applying the Traction disciplines we have been able to grow revenue by 50% over the last three years and profit exponentially more.

ROBERT SCHECHTER, C.L.U., CH.F.C.
CHAIRMAN, SCHECHTER WEALTH STRATEGIES

Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100% over the last three years while staying balanced and having fun. This book will change your life.

BERNIE RONNISCH
PRESIDENT, RONNISCH CONSTRUCTION GROUP

These tools have been an invaluable resource for Zoup! Our company has flourished, growing from five locations to just under 50 open and awarded. In addition to traction and accountability, these concepts have helped us create a strong, healthy, and skilled leadership team with clarity around the companys vision and each members contribution to that vision. It has helped us clarify roles for the team and also for franchisees.

ERIC ERSHER
FOUNDER & CEO, ZOUP! FRESH SOUP COMPANY

I had a well-run, profitable and growing business before we implemented the concepts in Traction. Today, a year after implementation, we have supercharged the business. We now have clarity of responsibilities and problem-solving frameworks, and the growth has been explosive even through the recession. Thank you for giving us the framework to really take off!

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