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Kaufman Marcia - Big Data for Dummies: a Wiley Brand

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Kaufman Marcia Big Data for Dummies: a Wiley Brand

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Big Data is not a single market. It is a combination of Data-Management technologies that have evolved over time. Big Data enables organizations to store, manage, and manipulate vast amount of data at the right speed and time to gain the right insights. So today the most important companies are using emerging technologies such as Hadoop, MapReduce and new database engines to transform the value of their data.
Abstract: Big Data is not a single market. It is a combination of Data-Management technologies that have evolved over time. Big Data enables organizations to store, manage, and manipulate vast amount of data at the right speed and time to gain the right insights. So today the most important companies are using emerging technologies such as Hadoop, MapReduce and new database engines to transform the value of their data

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Big Data For Dummies Published by John Wiley Sons Inc 111 River Street - photo 1

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Big Data For Dummies

Published by
John Wiley & Sons, Inc.
111 River Street
Hoboken, NJ 07030-5774

www.wiley.com

Copyright 2013 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.

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Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2013933950

ISBN: 978-1-118-50422-2 (pbk); ISBN 978-1-118-64417-1 (ebk); ISBN 978-1-118-64396-9 (ebk); ISBN 978-1-118-64401-0 (ebk)

Manufactured in the United States of America

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About the Authors

Judith S. Hurwitz is President and CEO of Hurwitz & Associates, a research and consulting firm focused on emerging technology, including cloud computing, big data, analytics, software development, service management, and security and governance. She is a technology strategist, thought leader, and author. A pioneer in anticipating technology innovation and adoption, she has served as a trusted advisor to many industry leaders over the years. Judith has helped these companies make the transition to a new business model focused on the business value of emerging platforms. She was the founder of Hurwitz Group. She has worked in various corporations, including Apollo Computer and John Hancock. She has written extensively about all aspects of distributed software. In 2011 she authored Smart or Lucky? How Technology Leaders Turn Chance into Success (Jossey Bass, 2011). Judith is a co-author on five retail For Dummies titles including Hybrid Cloud For Dummies (John Wiley & Sons, Inc., 2012), Cloud Computing For Dummies (John Wiley & Sons, Inc., 2010), Service Management For Dummies, and Service Oriented Architecture For Dummies, 2nd Edition (both John Wiley & Sons, Inc., 2009). She is also a co-author on many custom published For Dummies titles including Platform as a Service For Dummies, CloudBees Special Edition (John Wiley & Sons, Inc., 2012), Cloud For Dummies, IBM Midsize Company Limited Edition (John Wiley & Sons, Inc., 2011), Private Cloud For Dummies, IBM Limited Edition (2011), and Information on Demand For Dummies, IBM Limited Edition (2008) (both John Wiley & Sons, Inc.).

Judith holds BS and MS degrees from Boston University, serves on several advisory boards of emerging companies, and was named a distinguished alumnus of Boston Universitys College of Arts & Sciences in 2005. She serves on Boston Universitys Alumni Council. She is also a recipient of the 2005 Massachusetts Technology Leadership Council award.

Alan F. Nugent is a Principal Consultant with Hurwitz & Associates. Al is an experienced technology leader and industry veteran of more than three decades. Most recently, he was the Chief Executive and Chief Technology Officer at Mzinga, Inc., a leader in the development and delivery of cloud-based solutions for big data, real-time analytics, social intelligence, and community management. Prior to Mzinga, he was executive vice president and Chief Technology Officer at CA, Inc. where he was responsible for setting the strategic technology direction for the company. He joined CA as senior vice president and general manager of CAs Enterprise Systems Management (ESM) business unit and managed the product portfolio for infrastructure and data management. Prior to joining CA in April of 2005, Al was senior vice president and CTO of Novell, where he was the innovator behind the companys moves into open source and identity-driven solutions. As consulting CTO for BellSouth he led the corporate initiative to consolidate and transform all of BellSouths disparate customer and operational data into a single data instance.

Al is the independent member of the Board of Directors of Adaptive Computing in Provo, UT, chairman of the advisory board of SpaceCurve in Seattle, WA, and a member of the advisory board of N-of-one in Waltham, MA. He is a frequent writer on business and technology topics and has shared his thoughts and expertise at many industry events throughout the years.

He is an instrument rated private pilot and has played professional poker for the past three decades. In his sparse spare time he enjoys rebuilding older American muscle cars and motorcycles, collecting antiquarian books, epicurean cooking, and has passion for cellaring American and Italian wines.

Fern Halper, PhD, is a Fellow with Hurwitz & Associates and Director of TDWI Research for Advanced Analytics. She has more than 20 years of experience in data analysis, business analysis, and strategy development. Fern has published numerous articles on data analysis and advanced analytics. She has done extensive research, writing, and speaking on the topic of predictive analytics and text analytics. Fern publishes a regular technology blog. She has held key positions at AT&T Bell Laboratories and Lucent Technologies, where she was responsible for developing innovative data analysis systems as well as developing strategy and product-line plans for Internet businesses. Fern has taught courses in information technology at several universities. She received her BA from Colgate University and her PhD from Texas A&M University.

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