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David Newman - Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

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David Newman Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition: summary, description and annotation

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As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, its hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesnt have to be a mystery. Its just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that only action creates results. Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: {u2022} Avoid blah, blah, blah marketing {u2022} Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world {u2022} Get noticed {u2022} Position yourself as an expert {u2022} Become the obvious choice in your market {u2022} Do social media right {u2022} Zero in on your customers pain/gain factors {u2022} Learn to speak their language {u2022} Get a steady stream of referrals {u2022} Identify and focus on high-payoff activities {u2022} Cultivate and leverage enthusiastic advocates {u2022} And more Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop marketing by accident and start outsmarting, out-positioning, and out-executing the competition. Read more...
Abstract: Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to: avoid blah, blah, blah marketing; use magnetic marketing strategies that pull-not push-qualified decision-makers into your world; get noticed; position yourself as an expert; become the obvious choice in your market; and more. Read more...

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More Advance Praise for
DO IT! MARKETING

You could buy just another boring business book. Or you could buy this book. Do It! Marketing will help you win more attention, leads, customers, clients, revenues, profits, fame, fortune, and happiness. But only if you implement Davids wealth of smart ideas waiting for you in these pages. My advice? Do it!

JIM KUKRAL, AUTHOR OF ATTENTION: THIS BOOK WILL MAKE YOU MONEY

Do It! Marketing gives you the attitude, strategies, tools, and game plan to market smarter, sell more, and become more successful the moment you start implementing Davids ideas. Dig into the sharply designed pages of Do It! Marketing , and youll discover a smarter, faster, easier marketing approach that will unleash your business true potential.

JOSE PALOMINO, AUTHOR OF VALUE PROP AND CEO OF VALUE PROP INTERACTIVE

Do It! Marketing is a complete system for effective marketing. It is a fun read, and the ideas, tactics, strategies, and exercises it provides will set you apart from your competition.

MARK SANBORN, AUTHOR OF THE FRED FACTOR AND YOU DONT NEED A TITLE TO BE A LEADER

Do It! Marketing is for every business owner, entrepreneur, and executive who wants more focus, more momentum, more clients, and more business. As David says, Only action creates results. Acting on the ideas in this book will help your business and career grow, and thrive.

JEFFREY HAYZLETT, BESTSELLING AUTHOR OF RUNNING THE GAUNTLET AND THE MIRROR TEST

Do It! Marketing contains equal parts inspiration, information, and implementation. Do what David shows you in this book, and your business will instantly begin to attract more clients, more money, and more success.

DR. JOE VITALE, AUTHOR OF THE ATTRACTOR FACTOR

Entrepreneurs need clear, action-oriented advice on growing a business, which is exactly what David delivers in Do It! Marketing.

--PAMELA SLIM, ESCAPEFROMCUBICLENATION.COM

In Do It! Marketing , David Newman focuses on a vital truth: It is better to get people to come to you than for you to go to them. More important, he shows you how to position yourself as a valuable resource so the market is magnetically attracted to doing business with you.

BOB BLY, AUTHOR OF THE COPYWRITERS HANDBOOK

Do It! Marketing is remarkably lacking in gimmicks, manipulation, and old school marketing tricks that stopped working years ago. THIS is the missing marketing manual for your rise to the top and your lasting business success. David Newman shows you the non-boring way to dominate.

DAVID SITEMAN GARLAND, HOST OF THE RISE TO THE TOP AND AUTHOR OF SMARTER, FASTER, CHEAPER

Dive right into Davids book, and get ready to collect terrific nuggets of golden marketing wisdom. Then, do yourself a huge favor, and take action. Apply many of them to your business, and experience some highly-profitable results.

BOB BURG, COAUTHOR OF THE GO-GIVER

Do you want to cut to the chase? Are you ready to finally make it happen for your business? Do It! Marketing shows you the fastest, most efficient and effective ways for you to reach higher, market smarter, and win bigger. David shares a goldmine of marketing ideas with high energy and bottom-line impact. You will absolutely benefit from this book. I guarantee it.

DAVID ROHLANDER, CEO MENTOR AND AUTHOR OF THE CEO CODE

If youre an entrepreneur, and hate marketing, this is the book you need to read. If you love marketing, you need to read it, too. David Newman has penned a highly practical, frequently provocative roadmap for anyone who wants to build their business. The book has an unyielding focus on lessons you can apply immediately, wrapped in Newmans unique, irreverent voice to keep it fun and engaging. If youre looking for some Ivy-League professors tome trumpeting the latest marketing fad, put this book down immediately. If youre committed to capturing more customers, stop reading testimonials, and buy Do It! Marketing now!

DAVID A. FIELDS, MANAGING DIRECTOR, THE ASCENDANT CONSORTIUM AND AUTHOR OF THE EXECUTIVES GUIDE TO CONSULTANTS

I love this book. Your business will be energized and transformed by it. Its the action orientation that makes Do It! Marketing so powerfulthat and the often brilliant and contrary insights that pop up everywhere. This book will get you moving, even if you think you cant move and have exhausted all possibilities. Its hard to represent in print the force of nature and wisdom that is David Newman. But this book does that better than I could have imagined. An old saw is that Its easy when you know how. With this book, youll begin to know howand youll be pushed to hard work and then ease by a master marketer and communicator. Everyone in business will benefit from this book, but it will change the lives of service business owners especially.

MICHAEL RAY, COAUTHOR OF CREATIVITY IN BUSINESS AND AUTHOR OF THE HIGHEST GOAL ; PROFESSOR OF CREATIVITY AND INNOVATION AND OF MARKETING, EMERITUS, STANFORD GRADUATE SCHOOL OF BUSINESS DO IT! MARKETING

Do It Marketing 77 Instant-Action Ideas to Boost Sales Maximize Profits and Crush Your Competition - image 1

DO IT! MARKETING

Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

DAVID NEWMAN

Do It Marketing 77 Instant-Action Ideas to Boost Sales Maximize Profits and Crush Your Competition - image 2

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This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

Newman, David

DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition / David Newman.

pages cm

Includes bibliographical references and index.

ISBN-13: 978-0-8144-3286-0

ISBN-10: 0-8144-3286-7

1. Small business marketing. 2. Marketing--Management. 3. Marketing. I. Title.

HV4915.N49 2013

658.8dc23

2012048847

2013 David Newman.

All rights reserved.

Printed in the United States of America.

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019

The scanning, uploading, or distribution of this book via the Internet or any other means without the express permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions of this work and do not participate in or encourage piracy of copyrighted materials, electronically or otherwise. Your support of the authors rights is appreciated.

About AMA

American Management Association ( www.amanet.org ) is a world leader in talent development, advancing the skills of individuals to drive business success. Our mission is to support the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions, business books and research. AMAs approach to improving performance combines experiential learninglearning through doingwith opportunities for ongoing professional growth at every step of ones career journey.

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