David Newman - Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

More Advance Praise for
DO IT! MARKETING

You could buy just another boring business book. Or you could buy this book. Do It! Marketing will help you win more attention, leads, customers, clients, revenues, profits, fame, fortune, and happiness. But only if you implement Davids wealth of smart ideas waiting for you in these pages. My advice? Do it!

Do It! Marketing gives you the attitude, strategies, tools, and game plan to market smarter, sell more, and become more successful the moment you start implementing Davids ideas. Dig into the sharply designed pages of Do It! Marketing , and youll discover a smarter, faster, easier marketing approach that will unleash your business true potential.

Do It! Marketing is a complete system for effective marketing. It is a fun read, and the ideas, tactics, strategies, and exercises it provides will set you apart from your competition.

Do It! Marketing is for every business owner, entrepreneur, and executive who wants more focus, more momentum, more clients, and more business. As David says, Only action creates results. Acting on the ideas in this book will help your business and career grow, and thrive.

Do It! Marketing contains equal parts inspiration, information, and implementation. Do what David shows you in this book, and your business will instantly begin to attract more clients, more money, and more success.

Entrepreneurs need clear, action-oriented advice on growing a business, which is exactly what David delivers in Do It! Marketing.

In Do It! Marketing , David Newman focuses on a vital truth: It is better to get people to come to you than for you to go to them. More important, he shows you how to position yourself as a valuable resource so the market is magnetically attracted to doing business with you.

Do It! Marketing is remarkably lacking in gimmicks, manipulation, and old school marketing tricks that stopped working years ago. THIS is the missing marketing manual for your rise to the top and your lasting business success. David Newman shows you the non-boring way to dominate.

Dive right into Davids book, and get ready to collect terrific nuggets of golden marketing wisdom. Then, do yourself a huge favor, and take action. Apply many of them to your business, and experience some highly-profitable results.

Do you want to cut to the chase? Are you ready to finally make it happen for your business? Do It! Marketing shows you the fastest, most efficient and effective ways for you to reach higher, market smarter, and win bigger. David shares a goldmine of marketing ideas with high energy and bottom-line impact. You will absolutely benefit from this book. I guarantee it.

If youre an entrepreneur, and hate marketing, this is the book you need to read. If you love marketing, you need to read it, too. David Newman has penned a highly practical, frequently provocative roadmap for anyone who wants to build their business. The book has an unyielding focus on lessons you can apply immediately, wrapped in Newmans unique, irreverent voice to keep it fun and engaging. If youre looking for some Ivy-League professors tome trumpeting the latest marketing fad, put this book down immediately. If youre committed to capturing more customers, stop reading testimonials, and buy Do It! Marketing now!

I love this book. Your business will be energized and transformed by it. Its the action orientation that makes Do It! Marketing so powerfulthat and the often brilliant and contrary insights that pop up everywhere. This book will get you moving, even if you think you cant move and have exhausted all possibilities. Its hard to represent in print the force of nature and wisdom that is David Newman. But this book does that better than I could have imagined. An old saw is that Its easy when you know how. With this book, youll begin to know howand youll be pushed to hard work and then ease by a master marketer and communicator. Everyone in business will benefit from this book, but it will change the lives of service business owners especially.

DO IT! MARKETING

DAVID NEWMAN

American Management Association New York Atlanta Brussels Chicago Mexico City San Francisco Shanghai Tokyo Toronto Washington, D.C.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

Newman, David

DO IT! Marketing : 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition / David Newman.

Includes bibliographical references and index.

ISBN-13: 978-0-8144-3286-0

ISBN-10: 0-8144-3286-7

1. Small business marketing. 2. Marketing--Management. 3. Marketing. I. Title.

HV4915.N49 2013

658.8dc23

2012048847

2013 David Newman.

All rights reserved.

Printed in the United States of America.

This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019

The scanning, uploading, or distribution of this book via the Internet or any other means without the express permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions of this work and do not participate in or encourage piracy of copyrighted materials, electronically or otherwise. Your support of the authors rights is appreciated.

About AMA

American Management Association ( www.amanet.org ) is a world leader in talent development, advancing the skills of individuals to drive business success. Our mission is to support the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts, webinars, podcasts, conferences, corporate and government solutions, business books and research. AMAs approach to improving performance combines experiential learninglearning through doingwith opportunities for ongoing professional growth at every step of ones career journey.