David Newman - Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

Praise for
DO IT ! SPEAKING

Few people have their pulse on the speaking industry better than David Newman, and he shares it all in Do It! Speaking. Its money-making idea after money-making idea in every single chapter.

MARK HUNTER, CSP,
Author of High-Profit Selling and High-Profit Prospecting

David Newmans Do It! Speaking is a miracle. Whether youre a beginner, seasoned CEO , or a Hall of Fame Speaker, this book is a must.

MARK LEVY,
Founder of Levy Innovation LLC and Creator of Your Big Sexy Idea

If you are serious about professional speaking, then David Newman is the pros pro!

JEFFREY HAYZLETT,
Primetime TV and Podcast Host, Hall of Fame Speaker,
Author, and Chairman of the C-Suite Network

In this practical and rousing book, David Newman shows you how to take your speaking to the next level, along with your influence and success.

TIM SANDERS,
New York Times Bestselling Author of Love Is the Killer App and Dealstorming

The speaking business is tough. But if youre looking to gain more mind-share and market share for yourself, your company, or your brand, David Newman is an incredibly effective guide to help you chart your course.

LIBBY GILL,
Author of The Hope-Driven Leader and
Capture the Mindshare and the Market Share Will Follow

David Newman has written the most comprehensive book I have ever read on how to build, grow, and sustain a profitable speaking career.

BARRY BANTHER, CMC, CSP,
and 20202021 President, National Speakers Association

Do It! Speaking is your no-BS, real-deal guide to help you build your platform, expand your impact, and add a high-fee speaking profit center to your business right now.

JOEL BLOCK, CSP, MBA,
Founder of Bullseye Capital,
and Author of Stop Hustling Gigs and Start Building a Business

David Newman is a marketing ninja! Do It! Speaking contains sage wisdom, brilliant insights, and countless tips that will show you how to bring in more business. Get it.

RANDY GAGE,
Hall of Fame Speaker and Author of the New York Times
bestsellers Risky Is the New Safe and Mad Genius

Ive been in the speaking business for almost thirty yearsand when David speaks, I listen. Hell help you expand your influence and fatten your wallet on every page of this great book. So what are you waiting for? Buy it already!

KARYN BUXMAN,
Neurohumorist, Hall of Fame Speaker, and Author of Funny Means Money

David gives you the exact methodology, training, and tools to win more business, whether youve just started speaking or youre a seasoned pro.

STEPHEN SHAPIRO, CSP,
Hall of Fame Speaker, and Author of Best Practices Are Stupid

Do It! Speaking is filled with what Davids paying clients value mostimmediately actionable guidance to help you thrive as a speaking-driven expert.

LEANN THIEMAN, CSP,
Hall of Fame Speaker, and New York Times
Bestselling Author of Chicken Soup for the Nurses Soul

Required reading for every speaker and every leader. Do It! Speaking is part marketing, part sales, and part high-energy wake-up call to help you achieve your leadership and sales potential.

BRIAN SMITH,
Founder of UGG Australia and Author of The Birth of a Brand

Copyright 2020 by David Newman

All rights reserved. No portion of this book may be used or reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published by HarperCollins Leadership, an imprint of HarperCollins Focus LLC .

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Book design by Neuwirth & Associates.

ISBN 978-14002-1485-3 (eBook)

ISBN 978-14002-1484-6 (HC)

Library of Congress Control Number: 2019945835

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Please note that footnotes in this ebook may contain hyperlinks to external websites as part of bibliographic citations. These hyperlinks have not been activated by the publisher, who cannot verify the accuracy of these links beyond the date of publication.

PROLOGUE
PUBLIC SPEAKING: THE ORIGINAL SOCIAL MEDIA

Youre blogging. Youre tweeting. Youre linked in. Youre creating videos and articles and lead magnets.

All of that is great, but lets not forget that social media isfirst and foremostsocial! Its personal. And that person is YOU.

The ultimate test of a thought leader is the answer to one simple question: When you open your mouth, do people listen? Online, offline, in person, via email, via Skype, on SlideShare, on YouTube: The media doesnt matter. The messenger (YOU!) matters a whole lot more.

If Benjamin Franklin had social media, would he use it? You bet. Would it work for him? Absolutely. How can we be sure? Because when old Ben opened his mouth back in the 1770s and 1780s, people listened. The same could be said for Plato, Socrates, Shakespeare, Einstein, King, Jobs, and Obama.

@dnewman

Long before social media, smart people rose to prominence using the influence of the spoken word.

Articulation of powerful ideas, useful ideas, crazy ideas, revolutionary ideas is what made people remarkable. Whether you stood up to speak to an audience of Roman senators, a rowdy bunch of war protesters, a roomful of hostile reporters, or a boardroom filled with naysayers, the people who made a difference did so because of the power of public speaking to spread their ideas and change the course of events.

Public speakingthe original social mediais based on the same principles as todays social media and online content marketing. The key factors to your success are:

Have something worth saying.

Say it in a powerful, simple, and intriguing way.

Deliver your message with consistency, clarity, and passion.

Change the gamedont blend in: stand out when you speak up.

Lets explore each of these in a bit more depth:

1. Have something worth saying. Craft your message by speaking to both the heart and the head. People are emotional creatures. Tap into emotion to back up your facts, opinions, and recommendations. As business author Harvey Mackay likes to point out, There are no business relationshipsall relationships are personal relationships.

2. Say it in a powerful, simple, and intriguing way. Dont mince words. Short sentences rule. Peoples attention spans are shrinking daily. Keep it short, snappy, and memorable. For example, when I speak on marketing, I use the power of alliteration by sharing my philosophy that marketing needs to be easy, effortless, and enjoyable. I call it the three Es and people remember it. Include hooks, taglines, and memory devices when you speak, and you will increase your influence and impact.

3. Deliver your message with consistency, clarity, and passion.