Greg Baker - The Energy Equation: Unlocking the Hidden Power of Energy in Business

1. Chapter 2
2. Chapter 3
3. Chapter 4

1. Chapter 3
2. Chapter 4
3. Chapter 5

UNLOCKING THE HIDDEN POWER OF ENERGY IN BUSINESS

GREG BAKER

Copyright 2020 by Greg Baker. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

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For several years now I've recognized that those of us working in companies, government agencies, and schools typically operate on a daily basis without direct visibility or awareness of large and important parts of our businesses. We make the best of this situation, but much is obscured from our view. As a result, common occurrences often go unexplained, including why some initiatives in business fail while others succeed, why some interactions create damaging animosity while others create productive harmony, and why some companies languish in their status quo while others reinvent themselves.

Yes, there have always been people willing to explain these things, but, for me, those explanations have been incomplete and overly focused on outcomes without explaining how and why things work, or don't work. The truth is that most of the time, we really don't know the details around why substantial business endeavors succeed any more than we know how or why they fail. Either way, our vision is obscured. We haven't been playing with a full deck, and many influential cards in the game have been out of sight and largely out of our awareness.

Challenged with this realization, my first journey was to figure out where and how to look for those missing cards and then use them to positively affect the outcome of the game. I discovered that the cards are different from business to business, much like organizational fingerprints, yet it is possible to follow the energy and discover the cards in any business. This path finding reveals a whole new world beneath the surface that provides deep insight into both problems and their solutions. With these revelations in hand, my next endeavor was figuring out how to communicate to others what seemed at first to be a very intangible topic. Obviously, that has taken the form of this book, and I'm happy to say that the resulting models, methods, and tools are all quite tangible and usable.

A friend asked me, Why do you want to just give away your secrets? I replied that I want to start a bigger conversation. I really think the business world needs this right now. So I offer this book to you. May it help you and your business, now and into the future. As you experience The Energy Equation and manage the (previously) hidden energy of yourself and your business, I hope you find it immensely useful, take it to heart, and become part of the bigger conversation.

Greg Baker
June 6, 2019

In 2005 a friend showed me a book he had recently purchased called The Hidden Messages in Water by the renowned Japanese scientist Masaru Emoto. Using highspeed photography, Emoto discovered that crystals formed in frozen water reveal circumstances to which the water was exposed. For example, water from clear springs, when frozen, created beautiful, colorful, and complex snowflake patterns. Water that had been polluted formed incomplete, asymmetrical patterns with dull colors. Intrigued by this, Emoto took his research a step further by exposing water from pure springs to both positive and negative thoughts, words, and energy. For example, he wrapped pieces of paper with words on them around bottles of water and, following a period of exposure to the words, froze the water. Phrases like Love and Gratitude and Thank You had a positive effect on the water, producing beautiful, clearly formed crystals. Conversely, water samples exposed to words like You fool! and You make me sick. I will kill you formed no crystals at all. I was absolutely dumbfounded by these results. Although they made intuitive sense to me, it was striking to see the intangible effects of energy made tangible in a way that could not be denied or ignored. Emoto took his research into the realm of human interaction when he adopted a Japanese elementary school as his next test bed. He brought four samples of water from the same spring and instructed the children to treat each bottle differently.

To the first bottle they were to say You're cute. To the second they were to say You're beautiful. To the third they were to say You fool. As for the fourth, they were told to completely ignore it. The children complied and the samples were then frozen. The first twoYou're cute and You're Beautifulproduced amazingly beautiful crystals. The thirdYou foolproduced distorted crystals, and the fourth, which was ignored, produced the most distorted crystals of all. Now I was even more blown away as Emoto's research showed us a direct link between the actions and energies of people and their impact on water. Marveling at this documented evidence, all I could think about was how cavalier we as people have been about our own energy.