Any book is a collaboration.... Thank you to Stu Miller, the best literary agent ever. Thank you to Mitzi Koontz of Cengage Learning for her courage and support. Thank you to Kate Shoup. A first-rate editor is a gift, and Kate has been wonderful. Thank you to my colleagues and friends Tom Lenzo, Bobby Borg, Ronny Schiff, and Dan Kimpel. You are all a joy to know and to work with.
About the Author
Dr. Charles Michael Austin (or Dr. Chaz, as he is known) counsels private clients and serves as a mentor and college professor specializing in career development. He has taught business and communication courses at institutions of higher learning in southern California since 1998, including the Fashion Institute of Design & Merchandising, Phillips Graduate Institute, The Art InstituteHollywood and Los Angeles, Glendale Community College, Chapman University, and Loyola Marymount University.
Dr. Austin served as Career Resource Specialist for business students and alumni at Woodbury University in Burbank, MBA Career Development and Employer Relations Manager at Pepperdine University's School of Business and Management, and Director of Placement at Video Symphony in Burbank. He currently serves as Director of Career Development at Musicians Institute in Hollywood, CA, where he supervises the career development staff as well as creating, developing, and teaching career development courses. He has presented papers on the subject of career development to the National Association of Women MBAs, the Association for Business Communication, the National Council for Workforce Education, the Society of Educators and Scholars, and the International College Teaching and Learning Conference.
Dr. Austin holds a B.A. in Sociology from The City College of New York, an M.A. in Broadcast Communication Arts from San Francisco State University, and a doctorate in Organizational Leadership from Pepperdine University.
Contents
Introduction
The days of corporate loyalty are over. The working world has become a freelance world. Whatever field you're in, you will always have to hustle for work. You yourself are a business. And like any business, you are a brand. That means you must be trained to define, articulate, and sell that brand. This book is your guide.
In this book, I'll provide practical, relevant, and valuable mentoring. I'm not only a leading authority in the field of career development, but I hire and manage people. This book contains advice you can use at any stage in your life, whatever you do, for as long as you choose to work.
This book explores the following:
- How to move your job search into the 21st century
- Distinguishing needs from wants
- Managing time and money
- Why you don't need to worry if you don't know what you want to do
- Getting inside the boss's head so she'll hire you
- Building a granular database, the foundation of all your networking
- How to stay sane while you search for work
Who This Book Is For
I've taught and counseled all manner of professionals of all ages, from graphic artists to fashion designers to chefs to musicians to financial consultants to filmmakers. In doing so, I've learned that the same principles apply to every industry and occupation. Whatever you do, whether you're an intern or a business owner, or dream of doing, you're going to need to sell your services. 101 Ways to Find Work...and Keep Finding Work for the Rest of Your Career! will teach you how.
How This Book Is Organized
This book is organized into 16 chapters:
- , The Context. This chapter gets you grounded in the new world of work.
- , Moving Your Job-Seeking Strategy into the 21st Century. Here, you'll explore the wide world of freelancingand how you can make it your own.
- , The Importance of Passion. This chapter is all about passionhow to find it, how to feed it, and why it's okay if you haven't hit on yours just yet.
- , The Employer's Perspective. This chapter unlocks the mysteries of the interview.
- , Communication. As you'll learn in this chapter, communication is the key to your success.
- , Rsums and Cover Letters. Here, you'll learn how to write and use your rsum and cover letterseven though they don't matter so much anymore.
- , Networking. Networking helps you connect with others, not just for your own benefit, but for theirs, too.
- , Time Management. This chapter is about focus and the myth of procrastination.
- , Organization (Yours and Theirs). Read this chapter for tips about navigating the working world. (Hint: It's all politics.)
- , Getting Out of Your Own Way. Read this chapter to learn how your friends can keep you from shooting yourself in the foot.
- , Building a Name for Yourself in Your Field. For tips on making a name for yourself, read this chapter.
- , Continuing to Learn and Improve. No matter how old you are, you must never stop learning. Read this chapter for tips on staying on top of your career and your life.
- , Staying Sane. Looking for work is tough, but it's never that bad. This chapter features tips to help you stay sane during your job search.
- , Premium Marketing Strategies. Even if you have a traditional job, you're still your own business. This chapter features high-end coaching ideas to help market yourself.
- , More Artillery. Sometimes you need to get creative and bring out the big guns. This chapter features tips that you may not have thought of before.
- , Building Your Online Footprint. This chapter is all about embracing the future and making friends everywhere.
THE CONTEXT
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.
William Arthur Ward, Author (19211994)
T here is a sign in my office that says, Welcome to the Tough Love Dispensary. Well, reader, welcome to my officein book form. 101 Ways to Find Work is straight talk on how to deal with the working world the way it really is, not how we'd like it to be. As a career mentor and educator who is dedicated to preparing my clients to be successful, to supporting and empowering them to make their dreams come true, I can do no less. There are things in this book that you may not want to hear, but I believe you need to hear (or, more accurately, read).
Whatever your vocational goals, whatever stage you are in your careerwhether it's just beginning or you're close to retiring but you can't afford to stop making moneythis book will help you get from here to there, turning your dreams and fantasies into actions and results.
I'm known among my colleagues as the human alarm clock because I wake people up to what's possible in themselves and in the world. I hold three degrees: a B.A. in Sociology, an M.A. in Broadcast Communication Arts (Radio and Television), and an Ed.D. in Organizational Leadership. I've worked with literally hundreds of clients and studentsfrom teenagers to adults in their sixtiesat 16 (and counting) different colleges and universities. I know that, with the exception of retirees who always wanted to take a film course at their local community college, all students go to school for primarily one reason: to increase their earning power.