Mark Tadajewski (editor) - The Routledge Companion to Critical Marketing

THE ROUTLEDGE COMPANION TO CRITICAL MARKETING

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The worlds leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology, and consumption scholarship more generally.

Mark Tadajewski is Honorary Visiting Professor of Marketing at the University of York, UK.

Matthew Higgins is a Senior Lecturer in Marketing and Consumption at the University of Leicester, UK.

Janice Denegri-Knott is Principal Academic of Interactive Marketing at Bournemouth University, UK.

Rohit Varman is Professor of Marketing at the Indian Institute of Management, India.

This edited volume on Critical Marketing Studies is essential reading for all constituencies, including academics, marketing practitioners, consumers, and advocacy groups, that wish to fully understand the good, bad, and ugly of how exchange relationships manifest in most economies. Well-written, timely, and documented to the finest detail, the various authors put forth an excellent analysis and critique of a system that impacts all of humanity and its quality of life. Read it or face the consequences of continued ignorance!

Ronald Paul Hill (Ph.D. in Business Administration from the University of Maryland), Visiting Professor of Marketing and holds a Deans Excellence Faculty Fellowship at the Kogod School of Business, American University, USA

This book offers a foundational resource for critical work in marketing that goes beyond criticism to generate compelling new ideas, productive insights, and transformational paradigms. Close attention will cause readers to rethink their fundamental understanding of marketing.

Jonathan Schroeder, William A. Kern Professor in Communications, Rochester Institute of Technology, New York, USA

There is a great need for more Critical Marketing Studies and this book brings together a thorough review of what has been done thus far. Inspiration abounds in these chapters and they will open the imagination and conscience to new problems that cry out for critical attention.

Russell Belk, Distinguished Research Professor and Kraft Foods Canada Chair of Marketing, York University, Canada

Drawing on their vast collective knowledge, Tadajewski, Higgins, Denegri-Knott, and Varman skilfully help students and scholars understand the importance, trajectory, and scope of Critical Marketing Studies. This is the kind of companion I wish Id had when I began my career. I cant recommend it highly enough.

Anthony Patterson, Professor of Marketing, University of Liverpool, UK

THE ROUTLEDGE
COMPANION TO CRITICAL
MARKETING

Edited by Mark Tadajewski, Matthew Higgins,
Janice Denegri-Knott, and Rohit Varman

First published 2019
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

and by Routledge
711 Third Avenue, New York, NY 10017

Routledge is an imprint of the Taylor & Francis Group, an informa business

2019 selection and editorial matter, Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman; individual chapters, the contributors

The right of Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, and Rohit Varman to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice : Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data

Names: Tadajewski, Mark, editor.

Title: The Routledge companion to critical marketing / edited by Mark Tadajewski [and three others].

Description: Abingdon, Oxon ; New York, NY : Routledge, 2019. | Includes bibliographical references and index.

Identifiers: LCCN 2018020828 (print) | LCCN 2018021747 (ebook) | ISBN 9781315630526 (ebook) | ISBN 9781138641402 (hardback : alk. paper)

Subjects: LCSH: Marketing.

Classification: LCC HF5415 (ebook) | LCC HF5415 .R6425 2019 (print) | DDC 658.8dc23

LC record available at https://lccn.loc.gov/2018020828

ISBN: 978-1-138-64140-2 (hbk)
ISBN: 978-1-315-63052-6 (ebk)

Typeset in Bembo
by Swales & Willis Ltd, Exeter, Devon, UK

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Adam Arvidsson is Professor of Sociology at the University of Naples, Federico II. In the past he has written on brands and the history of consumer culture. His present research looks at the economic sociology of the digital society, investigating emerging economic institutions and forms of organization. He is the author of The Ethical Economy (Columbia University Press, 2013, with Nicolai Peitersen) and Brands, Meaning and Value in Media Culture published by Routledge in 2006. Email:

Eduardo Andr Teixeira Ayrosa is Professor of Consumer Studies, Qualitative Research Methods and Epistemology at the Universidade do Grande Rio (UNIGRANRIO). He is interested in the impact(s) of consumer culture on societies and subjectivities in consumer cultures. He is currently working on the interplay between violence and consumption; the impact of violent discursive objects on voting behavior; and mediation of religious beliefs in consumer narratives and practices. Email:

Alan Bradshaw teaches and learns at Royal Holloway, University of London. Email: .uk

Michal Carrington is Senior Lecturer in Marketing at the University of Melbourne, Australia. She teaches and researches in the areas of consumption and marketing ethics, retail, consumer culture, consumer and marketer behavior. Her research has appeared in a range of international journals such as the European Journal of Marketing , Marketing Theory , Journal of Business Ethics , Journal of Business Research and Higher Education Research and Development . Michal has recently published a co-edited multidisciplinary book with Deirdre Shaw and Andreas Chatzidakis titled Ethics in Consumption: Interdisciplinary Perspectives . Michal holds a BEng in Mechanical Engineering from the University of Melbourne and a Ph.D. also from the University of Melbourne. Prior to entering academia, Michal spent almost a decade working for Unilever in Australia and the UK. Email: .au

Andreas Chatzidakis is Senior Lecturer in Marketing at the School of Management, Royal Holloway, University of London. He received his Ph.D. from Nottingham Business School in 2007, focusing on consumer accounts and justifications for not supporting the Fair Trade movement. Since then he has been more broadly interested in the intersection of consumption with ethics and politics, working on projects such as consumer-oriented activism in post-2008 Athens, and the role of care and relationality in everyday consumption. His work also explores identity-based and spatial politics in contemporary consumer culture, drawing on disciplines such as human geography and psychoanalysis. He is co-editor of Marketing Theory , senior editor of CITY , and member of the editorial boards of Journal of Macromarketing and the newly formed Journal of Consumer Ethics . Email: .uk