O - The Routledge Companion to Arts Marketing

I am delighted to rummage through the intriguing essays in The Routledge Companion to Arts Marketing. As a lover of the arts and a writer in the arts, this volume is like candy to me. Whether you produce, distribute or consume the arts, you will find enlightenment on every page.

Philip Kotler, Kellogg School of Management, Northwestern University, USA

Cutting edge thought from the undisputed leaders in their field. This text is long overdue and will benefit students and refl ective practitioners alike.

Adrian Sargeant, Professor, Indiana University, USA

The name of this book is well chosen. It is a companion that will help anyone working in the arts go through refl exive thinking about what marketing in the arts really means; it also draws a relationship to arts management and leadership in general.

Franois Colbert, Professor, HEC Montreal, Canada

THE ROUTLEDGE COMPANION TO ARTS MARKETING

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames arts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

Daragh OReilly is Senior Lecturer in Creative and Cultural Industries at Sheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) edited Arts Marketing: A Fresh Approach (Routledge, 2010). He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music, Markets and Consumption (Goodfellow, 2013).

Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing , to name some of her books.

Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than 20 years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.

Routledge Companions in Business, Management and Accounting

Routledge Companions in Business, Management and Accounting are similar to what some publishers call handbooks i.e. prestige reference works providing an overview of a whole subject area or sub-discipline, and which survey the state of the discipline including emerging and cutting edge areas. These books provide a comprehensive, up to date, definitive work of reference which can be cited as an authoritative source on the subject.

One of the key aspects of the Routledge Companions in Business, Management and Accounting series is their international scope and relevance. Edited by an array of well regarded scholars, these volumes also benefit from teams of contributors which refl ect an international range of perspectives.

Individually, Routledge Companions in Business, Management and Accounting provide an impactful one-stop-shop resource for each theme covered, whilst collectively they represent a comprehensive learning and research resource for researchers and postgraduates and practitioners.

Published titles in this series include:

The Routledge Companion to Fair Value and Financial Reporting

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The Routledge Companion to Nonprofit Marketing

Edited by Adrian Sargeant and Walter Wymer

The Routledge Companion to Accounting History

Edited by John Richard Edwards and Stephen P. Walker

The Routledge Companion to Creativity

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The Routledge Companion to Strategic Human Resource Management

Edited by John Storey, Patrick M. Wright and David Ulrich

The Routledge Companion to International Business Coaching

Edited by Michel Moral and Geoffrey Abbott

The Routledge Companion to Organizational Change

Edited by David M. Boje, Bernard Burnes and John Hassard

The Routledge Companion to Cost Management

Edited by Falconer Mitchell, Hanne Nrreklit and Morten Jakobsen

The Routledge Companion to Digital Consumption

Edited by Russell W. Belk and Rosa Llamas

The Routledge Companion to Identity and Consumption

Edited by Ayalla A. Ruvio and Russell W. Belk

The Routledge Companion to PublicPrivate Partnerships

Edited by Piet de Vries and Etienne B. Yehoue

The Routledge Companion to Accounting, Reporting and Regulation

Edited by Carien van Mourik and Peter Walton

The Routledge Companion to International Management Education

Edited by Denise Tsang, Hamid H. Kazeroony and Guy Ellis

The Routledge Companion to Accounting Communication

Edited by Lisa Jack, Jane Davison and Russell Craig

The Routledge Companion to Visual Organization

Edited by Emma Bell, Jonathan Schroeder and Samantha Warren

The Routledge Companion to Arts Marketing

Edited by Daragh OReilly, Ruth Rentschler and Theresa A. Kirchner

First published 2014

by Routledge

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and by Routledge

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Routledge is an imprint of the Taylor & Francis Group, an informa business

2014 Editorial matter and selection: Daragh OReilly, Ruth Rentschler and Theresa A. Kirchner; individual chapters: the contributors

The right of the editors to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice:: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

Library of Congress Cataloging in Publication Data

The Routledge companion to arts marketing/edited by Daragh OReilly, Ruth Rentschler and Theresa Kirchner.

pages cm. (Routledge Companions in Business, Management and Accounting) Includes bibliographical references and index.

1. ArtsCMarketing. I. OReilly, Daragh, editor of compilation.