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Matthew Kreuter - Tailoring health messages: customizing communication with computer technology

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Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

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Matthew Kreuter
Tailoring health messages: customizing communication with computer technology

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title Tailoring Health Messages Customizing Communication With Computer - photo 1
title:Tailoring Health Messages : Customizing Communication With Computer Technology LEA's Communication Series
author:Kreuter, Matthew.
publisher:Lawrence Erlbaum Associates, Inc.
isbn10 | asin:0805833862
print isbn13:9780805833867
ebook isbn13:9780585179735
language:English
subjectMedicine--Data processing, Communication in medicine, Health promotion.
publication date:2000
lcc:RA427.T34 1999eb
ddc:362.1/01/4
subject:Medicine--Data processing, Communication in medicine, Health promotion.
Page i
Tailoring Health Messages
Customizing Communication With Computer Technology
Page ii
LEA'S COMMUNICATION SERIES
Jennings Bryant/Dolf Zillmann, General Editors
Selected titles in Applied Communication (Teresa L. Thompson, Advisory Editor) include:
Braithwaite/Thompson
Handbook of Communication and People with Disabilities: Research and Application
Elwood
Power in the Blood: A Handbook on AIDS, Politics, and Communication
Harris
Health and the New Media: Technologies Transforming Personal and Public Health
Ray
Communication and Disenfranchisement: Social Health Issues and Implications
Street/Gold/Manning
Health Promotion and Interactive Technology: Theoretical Applications and Future Directions
Whaley
Explaining Illness: Research, Theory, and Strategies
For a complete list of other titles in LEA's Communication Series,
please contact Lawrence Erlbaum Associates, Publishers.
Page iii
Tailoring Health Messages
Customizing Communication With Computer Technology
Matthew Kreuter
Health Communication Research Laboratory
Saint Louis University
David Farrell
People Designs, Durham, NC
Laura Olevitch
Health Communication Research Laboratory
Saint Louis University
Laura Brennan
Saint Louis University
With A Foreword By
Barbara K. Rimer
Picture 2
Lawrence Erlbaum Associates, Publishers
Mahwah, New Jersey London
Page iv
The final camera copy for this work was prepared by the authors,
and therefore the publisher takes no responsibility for consistency
or correctness of typographical style. However, this arrangement
helps to make publication of this kind of scholarship possible.

Copyright 2000 by Lawrence Erlbaum Associates, Inc.
All rights reserved. No part of the book may be reproduced in any form, by photostat, microform, retrieval system, or any other means, without the prior written permission of the publisher.
Lawrence Erlbaum Associates, Inc., Publishers
10 Industrial Avenue
Mahwah, New Jersey 07430
Layout, design, and cover by Dawn Bucholtz

ISBN 0-8058-3386-2 (cloth)
ISBN 0-8058-3387-0 (pbk.)
Books published by Lawrence Erlbaum Associates are printed on acid-free paper, and their bindings are chosen for strength and durability.
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
Page v
Contents
Acknowledgments
vii
Authors
ix
Foreword
xi
1
What Is Tailored Communication?
1
2
Why Tailor Health Information?
25
3
An Overview of the Tailoring Process
43
4
Background Research: Understanding the Health Problem and Target Population
53
5
Developing a Program Framework
77
6
Developing a Tailoring Assessment Questionnaire: How to Measure Key Determinants
89
7
Developing Design Templates
103
8
Message Concepts
123
9
Writing Tailored Messages: Creating the Feedback
145
10
Creating Tailored Communication Programs: Linking Messages and Algorithms
165
11
Creating the Tailoring Program
191
12
Implementing a Tailored Health Communication Program
209
13
Evaluating Tailored Health Communication Programs
225
14
Epilogue: The Future of Tailored Health Communication
243
References
249
Index
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