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Sherwood Neiss - Crowdfund Investing For Dummies

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Sherwood Neiss Crowdfund Investing For Dummies

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The easy way to get started in crowdfund investingCrowdfund investing (CFI) is going to be the next big thing on Wall Street. U.S. investment banks, brokerage houses, and law firms are gearing up for the creation and regulation of new financial products that will be available to the general public starting in early 2013. The introduction of these products will revolutionize the financing of small businesses and startups for these key reasons: Entrepreneurs and small business owners, who have had difficulty obtaining capital through traditional means (such as bank loans and angel investors) in recent years, will have access to investors around the world through social media. For the first time, investors (so-called unqualified investors) will be able to purchase an equity stake in a business or new investment vehicle.The Securities and Exchange Commission (SEC) is overseeing the creation of online portals that will allow entrepreneurs and small investors to connect. When these portals go live in 2013, Crowdfund Investing For Dummies will be on the front line to educate business owners, other entrepreneurs, and investors alike. Crowdfund Investing For Dummies will walk entrepreneurs and investors, like yourself, through this new investing experience, beginning with explaining how and why CFI developed and what the 2012 JOBS says about CFI.Entrepreneurs will find out how much funding they can realistically raise through CFI; how to plan and launch a CFI campaign; how to manage the crowd after a campaign is successful; and how to work within the SECs regulations at every stage. Investors will discover: the benefits and risks of CFI ;how much they can invest; how a CFI investment may fit into a broader investment portfolio; how to provide value to the business or project being funded; and how to bow out of an investment when the time is right. Crowdfund Investing For Dummies is an indispensable resource for long time investors and novice investors alike.

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Crowdfund Investing For Dummies Published by John Wiley Sons Inc 111 - photo 1

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Crowdfund Investing For Dummies

Published by
John Wiley & Sons, Inc.
111 River St.
Hoboken, NJ 07030-5774
www.wiley.com

Copyright 2013 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, the Wiley logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc., and/or its affiliates in the United States and other countries, and may not be used without written permission. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc., is not associated with any product or vendor mentioned in this book.

Limit of Liability/Disclaimer of Warranty: The publisher and the authors make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher and the authors ARE not engaged in rendering legal, financial, regulatory, investment, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the authors shall be liable for damages arising herefrom. The fact that an organization or Website is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Website may provide or recommendations it may make. Further, readers should be aware that Internet Websites listed in this work may have changed or disappeared between when this work was written and when it is read.
Legal counsel should be consulted before offering or selling securities. A violation of either state or federal securities laws may result in civil and/or criminal penalties. The Securities and Exchange Commission (SEC) is required to adopt new regulations that will govern the crowdfunding industry. Until the SEC adopts such regulations, the sale of securities through crowdfunding is prohibited. These new regulations may cause the content of this book to become inaccurate. The authors and publisher do not undertake to revise, amend, or update this book with new information or inform the reader of any changes.

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Library of Congress Control Number: 2012956396

ISBN 978-1-118-44969-1 (pbk); ISBN 978-1-118-46022-1 (ebk); ISBN 978-1-118-46024-5 (ebk); ISBN 978-1-118-46025-2 (ebk)

Manufactured in the United States of America

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About the Authors

Sherwood Neiss: Sherwood Neiss is a co-founder of Crowdfund Capital Advisors (CCA). He is an expert at building successful businesses. He is a three-time Inc. 500 winner whose company won E&Ys Entrepreneur of the Year. As a serial entrepreneur and investor during the credit crunch, Sherwood saw a need for a change in outdated securities laws and did something about it as a co-founding member of Startup Exemption, Sherwood co-authored the crowdfund investing framework used in the JOBS Act that was signed into law by President Obama on April 5, 2012. CCA advises angel groups, venture capital, private equity, investment banks, and hedge funds on understanding how to profit in what expert VC Fred Wilson claims will be a $300 billion per year market. He produces comprehensive crowdfund investing educational materials so that investors can decide whether crowdfunding is appropriate for their portfolios, as well as help them access the essential tools to invest safely, legally, and successfully. Sherwood co-founded and sits on the board of the Crowdfunding Professional Association (CfPA) and Crowdfund Intermediary Regulatory Advocates (CFIRA), where he leads the fight to ensure that investors are protected while entrepreneurs have access to the capital they need to start and grow promising companies. He also sits on the boards of advisors for several crowdfunding portals and industry players, as well as on the boards of Invest Crowdfund Canada and the European Crowdfunding Network. An avid public speaker, Sherwood speaks at congressional hearings, universities, and seminars around the world discussing crowdfunding. Some of his appearances include testifying in front of Congress, the MIT Global Startup Workshop in Istanbul, and the 2013 SXSW Conference in Austin, Texas. He is a contributing author to TechCrunch, VentureBeat, Forbes, and The Huffington Post. Sherwood is a recipient of the first Crowdfund Visionary Award. He holds an International MBA from Thunderbird and a BA from Tulane University.

Jason Best: As a co-founder of Startup Exemption, Jason Best co-authored the crowdfund investing framework that was used in the JOBS Act to legalize equity- and debt-based crowdfunding in the United States. The JOBS Act was one of the largest changes in U.S. investment laws in over 30 years; it allows private companies to raise capital via their online social networks. Jason has provided U.S. Congressional testimony on crowdfunding and was honored to attend the White House ceremony when President Obama signed this legislation into law on April 5, 2012. He is also a frequent speaker both domestically and internationally, including speaking at the 2012 White House Global Entrepreneurship Celebration; TEDx San Miguel de Allende, Mexico; and the Global Innovation Symposium and Globe Forum in Stockholm, Sweden. As a co-founder and principal at Crowdfund Capital Advisors (CCA), Jason works with angel groups, venture capital firms, and family offices, as well as the World Bank, governments, and NGOs, to understand crowdfunding and to create successful strategies for maximizing the value of this emerging asset class and its ecosystem. Jason is a co-founder of the Crowdfunding Professional Association (CfPA) and the Crowdfund Intermediary Regulatory Advocates (CFIRA), which is the global industry advocacy organization for crowdfunding. Additionally, he is a board member of the European Crowdfunding Network and the Canadian Technology Alliance. CCA also participates in the U.S. State Departments Global Entrepreneurship Program.

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