Linjuan Rita Men - Strategic Communication for Startups and Entrepreneurs in China

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.

Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

Linjuan Rita Men is an associate professor of public relations at the University of Florida, USA, and chief research editor of the Institute for Public Relations Organizational Communication Research Center.

Yi Grace Ji is an assistant professor of public relations in the Richard T. Robertson School of Media and Culture at the Virginia Commonwealth University, USA.

Zifei Fay Chen is an assistant professor in the Communication Studies Department at the University of San Francisco, USA.

The field of PR research has grown exponentially in recent years and academics at all career levels are seeking authoritative publication opportunities for their scholarship. Routledge Insights in PR Research is a new program of short-form book publications, presenting key topics across the discipline and their foundation in research. This series will provide a forward-facing global forum for new and emerging research topics which critically evaluate contemporary PR thinking and practice.

This format is particularly effective for introducing new scholarship reflecting the diverse range of research approaches and topics in the field. is particularly effective for:

• Overview of an emerging area or hot topic.
• In-depth case-study.
• Tailored research-based information for a practitioner readership.
• Update of a research paper to reflect new findings or wider perspectives.
• Exploration of analytical or theoretical innovations.
• Topical response to current affairs or policy debates.

Authors from practice and the academy will be able to quickly pass on their thinking and findings to fellow PR scholars, researchers, MA and PhD students and informed practitioners.

Strategic Communication for Startups and Entrepreneurs in China
Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen

For more information about this series, please visit www.routledge.com/series/RIPRR

Linjuan Rita Men , Yi Grace Ji , and Zifei Fay Chen

First published 2020
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

and by Routledge
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Routledge is an imprint of the Taylor & Francis Group, an informa business

2020 Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen

The right of Linjuan Rita Men, Yi Grace Ji, and Zifei Fay Chen to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice : Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data
Names: Men, Linjuan Rita, author. | Ji, Yi Grace, author. | Chen,
Zifei, author.
Title: Strategic communication for startups and entrepreneurs in
China / Linjuan Rita Men, Yi Grace Ji and Zifei Fay Chen.
Description: Milton Park, Abingdon, Oxon; New York:
Routledge, 2020. | Series: Routledge insights in public relations
research | Includes bibliographical references and index.
Identifiers: LCCN 2019045899 (print) | LCCN 2019045900
(ebook) | ISBN 9780367222840 (hardback) | ISBN
9780429274268 (ebook)
Subjects: LCSH: Business communicationChina. | Public
relationsChina.
Classification: LCC HF5718.2.C6 M46 2020 (print) | LCC
HF5718.2.C6 (ebook) | DDC 659.20951dc23
LC record available at https://lccn.loc.gov/2019045899
LC ebook record available at https://lccn.loc.gov/2019045900

ISBN: 978-0-367-22284-0 (hbk)

ISBN: 978-0-429-27426-8 (ebk)

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