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Aaron David Silver - Cash in on cash flow: 50 tough-as-nails ideas for revitalizing your business

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Cash in on cash flow: 50 tough-as-nails ideas for revitalizing your business: summary, description and annotation

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The author provides serious information on how to turn round any small business thats in trouble. The authors four-stage revitalising process shows readers how to: examine 10 expenses categories and slash them to create genuine liquidity; spin of peripheral assets and refocus on the core activities; re-examine marketing channels and develop inexpensive marketing concepts to spur business; bring a new product or service to market (and predict its success).

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title Cash in On Cash Flow 50 Tough-as-nails Ideas for Revitalizing Your - photo 1

title:Cash in On Cash Flow : 50 Tough-as-nails Ideas for Revitalizing Your Business
author:Silver, A. David.
publisher:AMACOM Books
isbn10 | asin:0814402100
print isbn13:9780814402108
ebook isbn13:9780585034584
language:English
subjectCost control, Business enterprises--Finance.
publication date:1994
lcc:HD47.3.S54 1994eb
ddc:658.15
subject:Cost control, Business enterprises--Finance.
Page i
Cash In on Cash Flow
50 Tough-as-Nails Ideas for Revitalizing Your Business
A. David Silver
New York Atlanta Boston Chicago Kansas City San Francisco Washington DC - photo 2
New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C.
Brussels Toronto Mexico City Tokyo
Page ii
Picture 3
This book is available at a special
discount when ordered in bulk quantities.
For information, contact Special Sales Department,
AMACOM, a division of American Management Association,
135 West 50th Street, New York, NY 10020.
This publication is designed to provide accurate and authoritative
information in regard to the subject matter covered. It is sold with
the understanding that the publisher is not engaged in rendering
legal, accounting, or other professional service. If legal advice or
other expert assistance is required, the services of a competent
professional person should be sought.
Library of Congress Cataloging-in-Publication Data
Silver, A. David (Aaron David), 1941
Cash in on cash flow: 50 tough-as-nails ideas for revitalizing
your business / A. David Silver.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-0210-0
1. Cost control. 2. Business enterprisesFinance. I. Title.
HD47.3.S54 1994
658.15dc20Picture 4Picture 5Picture 6Picture 793-29959
Picture 8Picture 9Picture 10Picture 11Picture 12CIP
1994 A. David Silver.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced,
stored in a retrieval system,
or transmitted in whole or in part,
in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise,
without the prior written permission of AMACOM,
a division of American Management Association,
135 West 50th Street, New York, NY 10020.
Printing number
10 9 8 7 6 5 4 3 2 1
Page iii
To Don H. Pace, who has demonstrated
ineluctably and most elegantly with Pace
American Group, Inc., that successful
entrepreneurship can occur for the over
fifty crowd as well as for the boomers
Page v
CONTENTS
Introduction
vii
Prologue
xvii
Stage One: Slashing Costs
1
1.
Talking to Your Landlord
3
2.
Reexamining Your Communications Costs
15
3.
Slashing Health Care Insurance Costs
28
4.
Rolling Back Legal Expenses
37
5.
Are Your Advertising Costs Out of Line?
49
6.
Renegotiating Your Loan Costs
60
7.
Are Your Accounting Costs Too High?
68
8.
Cutting Back on Travel Costs
74
9.
Going Nose-to-Nose With Your Suppliers
79
10.
Rethinking Your Employee Needs
85
Stage Two: Spinning Off Peripheral Assets
93
11.
Deciding What Is Core and What Is Peripheral
95
12.
Spinning Off Peripheral Divisions to Their Employees
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