Patricia L. Ferdinandi - Data warehousing advice for managers

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title	:	Data Warehousing Advice for Managers
author	:	Ferdinandi, Patricia L.
publisher	:	AMACOM Books
isbn10 | asin	:	081440409X
print isbn13	:	9780814404096
ebook isbn13	:	9780585023250
language	:	English
subject	Data warehousing.
publication date	:	1999
lcc	:	QA76.9.D37F47 1999eb
ddc	:	658.4/038/0285574
subject	:	Data warehousing.

Data Warehousing Advice for Managers PATRICIA L. FERDINANDI AMACOM American Management Association New York Atlanta Boston Chicago Kansas City San Francisco Washington, D.C . Brussels Mexico City Tokyo Toronto

This book is available at a special discount when ordered in bulk quantities. For information, contact Special Sales Department, AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional personshould be sought Ferdinandi, Patricia L. Data warehousing advice for managers / Patricia L. Ferdinandi. p. cm. Includes bibliographical references and index. ISBN 0-8144-0409-x 1. Data warehousing I. Title. QA76.9.D37F47 1999 658.4'038'0285574-dc2198-28708 CIP 1999 Patricia L. Ferdinandi. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, an imprint of AMA Publications, a division of American ManagementAssociation, 1601 Broadway, New York, NY 10019. Printing number 10987654321

This book is dedicated to my husband, Giuseppe, for his loving support

Page vii Contents Acknowledgments ix Preface xi 1. Data Warehousing 1 2. How a Data Warehouse Is Built 23 3. Keys to a Successful Implementation 43 4. What Do I Do With It Now? 65 5. How to Write a Winning Business Case 81 6. Selling the Winning Business Case 105 7. What to Do About Employee Training and Education 127 8. Parting Thoughts 147 Appendix: Sample Data Warehouse Work Breakdown Structure Template 153 Technophobia Avoidance Glossary 165 Notes 181 Bibliography 195 Index 203

Page ix Acknowledgments You may be considered an expert on a particular topic. You may have participated in a project that developed a product using a particular technology. You may have consulted multiple organizations about building and using this technology. You may even have had the opportunity to teach others about how to implement this technology. However, nothing is as challenging as writing about a topic on which you are considered knowledgeable. This is especially true when you are writing about a topic like data warehousing, whose technology is changing as rapidly as the words fall on a piece of paper.

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