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Krish Krishnan - Data warehousing in the age of big data

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Data Warehousing in the Age of the Big Data will help you and your organization make the most of unstructured data with your existing data warehouse.As Big Data continues to revolutionize how we use data, it doesnt have to create more confusion. Expert author Krish Krishnan helps you make sense of how Big Data fits into the world of data warehousing in clear and concise detail. The book is presented in three distinct parts. Part 1 discusses Big Data, its technologies and use cases from early adopters. Part 2 addresses data warehousing, its shortcomings, and new architecture options, workloads, and integration techniques for Big Data and the data warehouse. Part 3 deals with data governance, data visualization, information life-cycle management, data scientists, and implementing a Big Dataready data warehouse. Extensive appendixes include case studies from vendor implementations and a special segment on how we can build a healthcare information factory.Ultimately, this book will help you navigate through the complex layers of Big Data and data warehousing while providing you information on how to effectively think about using all these technologies and the architectures to design the next-generation data warehouse. Learn how to leverage Big Data by effectively integrating it into your data warehouse. Includes real-world examples and use cases that clearly demonstrate Hadoop, NoSQL, HBASE, Hive, and other Big Data technologies Understand how to optimize and tune your current data warehouse infrastructure and integrate newer infrastructure matching data processing workloads and requirements

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Data Warehousing in the Age of Big Data Krish Krishnan Table of Contents - photo 1
Data Warehousing in the Age of Big Data

Krish Krishnan

Table of Contents Copyright Acquiring Editor Andrea Dierna Development - photo 2

Table of Contents
Copyright

Acquiring Editor:Andrea Dierna

Development Editor:Heather Scherer

Project Manager:Punithavathy Govindaradjane

Designer:Maria Ins Cruz

Morgan Kaufmann is an imprint of Elsevier

225 Wyman Street, Waltham, MA, 02451, USA

Copyright 2013 Elsevier Inc. All rights reserved

No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publishers permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions.

This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein).

Notices

Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods or professional practices, may become necessary.

Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information or methods described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.

To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein.

Library of Congress Cataloging-in-Publication Data

Krishnan, Krish.

Data warehousing in the age of big data / Krish Krishnan.

pages cm

Includes bibliographical references and index.

ISBN 978-0-12-405891-0 (pbk.)

1. Data warehousing. 2. Big data. I. Title.

QA76.9.D37K75 2013

005.745dc23

2013004151

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library

Printed and bound in the United States of America

13 14 15 16 17 10 9 8 7 6 5 4 3 2 1

For information on all MK publications visit our website at wwwmkpcom - photo 3

For information on all MK publications visit our website at www.mkp.com

Dedication

This book is dedicated to

William Harvey Inmon, a dear friend, mentor, teacher, advisor, and business partneryou are an inspiration for generations to come.

My wonderful wife and our sons, who are my source of motivation and inspirationwithout your unquestioning support, chasing my dreams would have been dreams.

Acknowledgments

This book would not have been possible without the support of many people, and I would like to acknowledge them and thank them for all the support and help in publishing this book.

First and foremost, I would like to thank my ever-supportive family of my wife and my two sons, who sacrificed many weekends, holidays, movies, school events, and social events (where I was absent) to provide me the quality time needed to think in developing the content of this book. Without your help and support, I would have never been able to dream and write this book.

Next is my dear friend, advisor, and business partner Bill Inmon, whose support and encouragement provided me the endurance to write this book while doing a full-time consulting job, working on a start-up company, and doing a zillion things. Bill, thanks for always being there and ready to help.

A very special thank you to the three best friends I have (and Im blessed to have these guys as my friends), Todd Nash, Hans Hultgren, and Shankar Radhakrishnan, who spent hours of time (during evenings, weekends, and on airplanes) reviewing the draft material and providing feedback at every step. Without their tireless contribution, we would not have made it through in time. Gentlemen, you are all amazing and your readiness to be a part of this incredible journey is not something that can be described in words. You guys are just incredible and it is great to have such friends who can do anything that it takes to make you feel special.

No book can be written based on theories alonehere is where many industry veterans came to help in the form of vendor support. Glenn Zimmerman of IBM, you were truly supportive in getting me all the case studies and even rewriting them to Word formats. Kim Dossey of Teradata, how much I thank you for all the support and quick turnaround of many case studies. Alan and Kate from Cloudera, you two were just wonderful in letting me choose as many case studies as needed without any hesitation. I would like to thank the Microsoft SQL Server team for the Klout case study. There are more case studies coming from Rainstor, Composite Software, and HortonWorks that will be added to the companion website. I would like to formally thank all these vendors for their undying support and readiness to help.

There are several friends who supported me in this journey with words of encouragement who I would like to mention and thank: Paul Kautza, Philip Russom, Dave Stodder, Dave Wells, Claudia Imhoff, Jill Dyche, Mark Madsen, Jonathan Seidman, Kylie Clement, Dave Nielsen, Shawn Rogers, John Myers, John OBrien, William McKinght, Robert Eve, Tony Shaw, and John Onder.

Last, but not least, my thanks to my editors Andrea Dierna, Heather Scherer, and the entire team at Morgan Kauffman for all the help, guidance, and support in this processwithout you, none of this was possible.

Thanks!

About the Author

Krish Krishnan is a recognized expert worldwide in the strategy, architecture, and implementation of high-performance data warehousing solutions and unstructured data. A sought-after visionary and data warehouse thought-leader and practitioner, he is ranked as one of the top strategy and architecture consultants in the world in this subject. Krish is also an independent analyst and a speaker at various conferences around the world on Big Data, and teaches at The Data Warehousing Institute (TDWI) on this subject. Krish, along with other experts, is helping drive the industry maturity on the next generation of data warehousing, focusing on Big Data, Semantic Technologies, Crowd Sourcing, Analytics, and Platform Engineering.

Krish is the founder president of Sixth Sense Advisors Inc., who provide industry analyst services covering the Data Warehouse, Analytics, Cloud Computing, Social Media and Business Intelligence. Krish also provides strategy and innovation consulting services with partner organizations across the globe.

Introduction

Web 2.0 has changed the way we conduct business, interact with customers, share information with friends and family, measure success in terms of business revenue and customer wallet share, and define brand management, and, most importantly, it has created a revenue channel like none other. Whether you plan your vacation, buy the newest television, switch your mobile service provider, or want to buy the best meat for your cookout, you turn to the Internet and look for customer reviews and reader recommendations. It is same situation in your personal life today when you want to share your music, movies, photographs, and videosyou have Facebook, YouTube, iTunes, Instagram, and Flickr.

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