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John K. Thompson - Building Analytics Teams: Harnessing analytics and artificial intelligence for business improvement

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John K. Thompson Building Analytics Teams: Harnessing analytics and artificial intelligence for business improvement
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Master the skills necessary to hire and manage a team of highly skilled individuals to design, build, and implement applications and systems based on advanced analytics and AI Key Features Learn to create an operationally effective advanced analytics team in a corporate environment Select and undertake projects that have a high probability of success and deliver the improved top and bottom-line results Understand how to create relationships with executives, senior managers, peers, and subject matter experts that lead to team collaboration, increased funding, and long-term success for you and your team Book Description In Building Analytics Teams, John K. Thompson, with his 30+ years of experience and expertise, illustrates the fundamental concepts of building and managing a high-performance analytics team, including what to do, who to hire, projects to undertake, and what to avoid in the journey of building an analytically sound team. The core processes in creating an effective analytics team and the importance of the business decision-making life cycle are explored to help achieve initial and sustainable success. The book demonstrates the various traits of a successful and high-performing analytics team and then delineates the path to achieve this with insights on the mindset, advanced analytics models, and predictions based on data analytics. It also emphasizes the significance of the macro and micro processes required to evolve in response to rapidly changing business needs. The book dives into the methods and practices of managing, developing, and leading an analytics team. Once youve brought the team up to speed, the book explains how to govern executive expectations and select winning projects. By the end of this book, you will have acquired the knowledge to create an effective business analytics team and develop a production environment that delivers ongoing operational improvements for your organization. What you will learn Avoid organizational and technological pitfalls of moving from a defined project to a production environment Enable team members to focus on higher-value work and tasks Build Advanced Analytics and Artificial Intelligence (AA&AI) functions in an organization Outsource certain projects to competent and capable third parties Support the operational areas that intend to invest in business intelligence, descriptive statistics, and small-scale predictive analytics Analyze the operational area, the processes, the data, and the organizational resistance Who this book is for This book is for senior executives, senior and junior managers, and those who are working as part of a team that is accountable for designing, building, delivering and ensuring business success through advanced analytics and artificial intelligence systems and applications. At least 5 to 10 years of experience in driving your organization to a higher level of efficiency will be helpful.

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Building Analytics Teams

Harnessing analytics and artificial intelligence for business improvement

John K. Thompson

BIRMINGHAM - MUMBAI Building Analytics Teams Copyright 2020 Packt Publishing - photo 2

BIRMINGHAM - MUMBAI

Building Analytics Teams

Copyright 2020 Packt Publishing

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing or its dealers and distributors, will be held liable for any damages caused or alleged to have been caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.

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First published: June 2020

Production reference: 1260620

Published by Packt Publishing Ltd.

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ISBN 978-1-80020-316-7

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In Praise of

Thomas H. Davenport, Distinguished Professor, Babson College and Research Fellow, MIT Initiative on the Digital Economy, author ofCompeting on AnalyticsandThe AI Advantage:

Much has been made of the data scientist as the hero of analytics and AI, but John Thompson reminds us in this book that the key unit of analytical performance is the diverse and integrated team. Successful analytics require a multifaceted set of tasks in a well-managed process, and Thompson knows how to make it work. His deep experience comes through on every page.

Judith Hurwitz, President and CEO, Hurwitz & Associates:

John's deep expertise and real-world experience adds depth to this excellent book. The focus on best practices is an essential to the success of leaders in advanced analytics.

Bill Schmarzo, Chief Innovation Officer, Hitachi Ventara:

John's new book is designed to prepare business executives for the hard and grueling job of building an analytics-centric organization. As I would expect, John does not pull his punches as his book details the processes and even more importantly, the analytic mindset that must be transformed in order to exploit the customer, product, and operational value buried in an organization's data. John's book is the most detailed, real-world "roadmap" I've read for organizations that want to become analytics-driven. But, as John points out so well, this will not be an easy journey and requires a management team with the fortitude to see it through. But for those organizations who can follow the roadmap and see the transformation through to the end, great fortune awaits!

Kirk Borne, Principal Data Scientist, Data Science Fellow, and Executive Advisor at Booz Allen Hamilton:

If you are reading this now, that means you are living through the most dynamic period of innovation and technological revolution in history. This 4th industrial revolution is triggered by, fueled by, and sustained by massive flows of data. Data flows into, across, and out of organizations worldwide at the speed of light, that is, at the speed of hyperconnected people, processes, and products, capturing their behaviors, contexts, influences, and outcomes. This intensely needed book by John Thompson helps executives and managers set up analytics teams for business value creation, operational effectiveness, and mission success. The fundamental requirement on these analytics teams is to assist and maintain the forward progress of business at the lightning speed of data. The various components of data-intensive operational business systems are covered tactically and strategically in this book: analytics culture, advanced analytics project management, team dynamics, and right-sized artificial intelligence deployments. Competitive advantage is now a moving target and insufficient for survival; dynamic market leadership is essential. With this book, executive leaders and analytics teams will be guided to develop sustained, strategic, and even revolutionary advantage from massive data flows through advanced analytics and AI centers of excellence.

Foreword

Over the past couple of decades, analytics, for the most part, has evolved from groups of report writers somewhat resembling "typing pools" from days gone by to an assortment of organizational and operating models requiring a wide range of technical and business skills. Few have been witness to, or incited, these advancements more than John Thompson.

But at the same time, in Building Analytics Teams: Harnessing analytics and artificial intelligence for business improvement, you can sense John's palpable impatience at how so many enterprises continue to take old-school approaches to analytics, or latch onto the latest technology trends with nary a thought given to the necessary introduction of organizational change and team-based approaches. This is where this book differs from others you may have read... or skimmed hoping to find the answers.

As John's and my hometown legend Michael Jordan once quipped, "There's no I in TEAM, but there is in WIN." Analytics has become a team sport, and such teams require strong leadership to win at it. And just as any player on any winning team will tell you, the organization is bigger than just the players. It starts at the top and goes down to the support personnel. With this mindset, John shares his decades of experience, not just in building high-functioning analytics teams, but also in bringing along the entire organization, from the top down.

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