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To my parents
CONTENTS
LIST OF INTERVIEWS
Jeremy Allaire, CEO, Brightcove
Nancy Aossey, CEO, International Medical Corps
Shellye Archambeau, CEO, MetricStream
Amy Astley, editor in chief, Teen Vogue
Joel Babbit, CEO, Mother Nature Network
Romil Bahl, CEO, PRGX
Chris Barbin, CEO, Appirio
David Barger, CEO, JetBlue
Carl Bass, CEO, Autodesk
Mario Batali, chef
Charlotte Beers, former CEO, Ogilvy & Mather Worldwide
Seth Besmertnik, CEO, Conductor
Lars Bjrk, CEO, QlikTech
Lynn Blodgett, CEO, ACS
Laszlo Bock, senior vice president for people operations, Google
Bob Brennan, former CEO, Iron Mountain
Linda Lausell Bryant, executive director, Inwood House
Tim Bucher, former CEO, TastingRoom.com
Richard R. Buery Jr., CEO, Childrens Aid Society
Geoffrey Canada, CEO, Harlem Childrens Zone
Steve Case, CEO, Revolution
Annette Catino, CEO, QualCare
Laura Ching, chief merchandising officer, TinyPrints.com
Cathy Choi, president, Bulbrite
Andrew Cosslett, former CEO, Intercontinental Hotels Group
Susan Credle, chief creative officer, Leo Burnett USA
Dennis Crowley, CEO, Foursquare
Chris Cunningham, CEO, Appssavvy
Barbara DeBuono, CEO, Orbis International
Tracy Dolgin, CEO, YES Network
Robin Domeniconi, former chief brand officer, Elle Group
John Donahoe, CEO, eBay
John Donovan, senior executive vice president of AT&T Technology and Network Operations
John Duffy, CEO, 3Cinteractive
Kris Duggan, chief strategy officer, Badgeville
Liz Elting, co-CEO, TransPerfect
Richard D. Fain, CEO, Royal Caribbean Cruises
Deborah Farrington, general partner, StarVest Partners
Kenneth Feld, CEO, Feld Entertainment
Pamela Fields, CEO, Stetson
Kathleen Flanagan, CEO, Abt Associates
Bill Flemming, president, Skanska USA Building
Christine Fruechte, CEO, Colle + McVoy
Mark Fuller, CEO, WET Design
Russell Goldsmith, CEO, City National Bank
Ilene Gordon, CEO, Ingredion
William D. Green, former CEO, Accenture
Julie Greenwald, COO, Atlantic Records Group
F. Mark Gumz, former CEO, Olympus Corporation of the Americas
Amy Gutmann, president, University of Pennsylvania
Jen Guzman, CEO, Stella & Chewys
Ori Hadomi, CEO, Mazor Robotics
Katherine Hays, CEO, GenArts
Linda Heasley, former CEO, The Limited
Daniel T. Hendrix, CEO, Interface
Angie Hicks, chief marketing officer, Angies List
Tony Hsieh, CEO, Zappos.com
Jen-Hsun Huang, CEO, Nvidia
Joseph Jimenez, CEO, Novartis
Robert L. Johnson, chairman, RLJ Companies
Lily Kanter, cofounder, Serena & Lily
Marjorie Kaplan, president, Animal Planet and Science cable networks
Jeffrey Katzenberg, CEO, DreamWorks Animation
Ivar Kroghrud, lead strategist, QuestBack
Barbara J. Krumsiek, CEO, Calvert Investments
Arkadi Kuhlmann, former CEO, ING Direct
Andy Lansing, CEO, Levy Restaurants
Sir Terry Leahy, former CEO, Tesco
Michael Lebowitz, CEO, Big Spaceship
Niki Leondakis, president and COO, Kimpton Hotels and Restaurants
Dawn Lepore, former CEO, Drugstore.com
Ben Lerer, CEO, Thrillist Media Group
Aaron Levie, CEO, Box
Phil Libin, CEO, Evernote
Selina Lo, CEO, Ruckus Wireless
Robert LoCascio, CEO, LivePerson
Doreen Lorenzo, president, Frog Design
Peter Lscher, CEO, Siemens
Susan Lyne, vice chairman, Gilt Groupe
Gregory B. Maffei, CEO, Liberty Media
Sheila Lirio Marcelo, CEO, Care.com
Paul Maritz, former CEO, VMware
Michael Mathieu, former CEO, YuMe
Tracey Matura, general manager, Smart Car
Karen May, vice president for people development, Google
Chauncey C. Mayfield, CEO, MayfieldGentry Realty Advisors
Andy Mills, president, Medline Industries
Jenny Ming, CEO, Charlotte Russe
Jarrod Moses, CEO, United Entertainment Group
Robert J. Murray, CEO, iProspect
Christopher J. Nassetta, CEO, Hilton Worldwide
Vineet Nayar, CEO, HCL Technologies
John Nottingham, co-president, Nottingham Spirk
David C. Novak, CEO, Yum Brands
Jacqueline Novogratz, CEO, Acumen Fund
Dominic Orr, CEO, Aruba Networks
Dinesh C. Paliwal, CEO, Harman International Industries
Victoria Ransom, CEO, Wildfire
Abbe Raven, CEO, A&E Television Networks
Ken Rees, CEO, Think Finance
John Riccitiello, former CEO, Electronic Arts
Laurel J. Richie, president, WNBA
David Rock, director, NeuroLeadership Institute
Dan Rosensweig, CEO, Chegg
Marcus Ryu, CEO, Guidewire
David Sacks, CEO, Yammer
Stephen I. Sadove, CEO, Saks
Enrique Salem, former CEO, Symantec
Martha S. Samuelson, CEO, Analysis Group
Brent Saunders, former CEO, Bausch & Lomb
Kathy Savitt, former CEO, Lockerz
Dan Schneider, CEO, SIB Development and Consulting
Amy Schulman, executive vice president and general counsel, Pfizer
Niraj Shah, CEO, Wayfair.com
Ronald M. Shaich, chairman and co-CEO, Panera Bread
Kevin Sharer, former CEO, Amgen
Mike Sheehan, CEO, Hill Holliday
Irwin D. Simon, CEO, Hain Celestial Group
Ryan Smith, CEO, Qualtrics
John Spirk, co-president, Nottingham Spirk
Caryl M. Stern, CEO, U.S. Fund for UNICEF
Steve Stoute, CEO, Translation LLC; chairman, Carols Daughter
Tracy Streckenbach, CEO, Hillview Consulting
Shivan S. Subramaniam, CEO, FM Global
Mark B. Templeton, CEO, Citrix
Andrew M. Thompson, CEO, Proteus Digital Health
Terry Tietzen, CEO, Edatanetworks
Kip Tindell, CEO, The Container Store
Tony Tjan, CEO, Cue Ball
Alan Trefler, CEO, Pegasystems
Geoff Vuleta, CEO, Fahrenheit 212
Jeff Weiner, CEO, LinkedIn
Harry West, CEO, Continuum
Jim Whitehurst, CEO, Red Hat
Shawn H. Wilson, president, Ushers New Look Foundation
Catherine Winder, former president, Rainmaker Entertainment
Will Wright, video game designer
Laura Yecies, former CEO, SugarSync
Kyle Zimmer, CEO, First Book
AUTHORS NOTE
The material in this book is derived in part from the authors interviews with more than two hundred CEOs and other top executivesthough not all are directly quoted in this bookat companies that range in size from small start-ups to large multinational corporations, as well as nonprofit organizations. The executives responses were recorded, transcribed, and condensed for publication. Their job titles reflect the status, except where noted, of the executives at the time they were interviewed. The conversations occurred between March 2009 and May 2013.
INTRODUCTION
We aspire to be the largest small company in our space.
When Dominic Orr, the CEO of the wireless technology company Aruba Networks, said those words, he crystallized a goal I had heard many leaders express during the more than two hundred interviews Ive conducted for the Corner Office feature in the New York Times . And that idea ultimately helped frame the question that drives this book: How can a company foster a quick and nimble culturewith the enviable qualities of many start-upseven as it grows?
All leaders and managers face this challenge, regardless of the size of their companies. Even the founders of Google have worried about losing the start-up magic that helped propel the search engines phenomenal growth. When Larry Page announced in January 2011 that he was taking over the CEO role from Eric Schmidt, he explained to reporters that the company needed to move faster and recapture the agility of its early days, before it grew into a colossus.
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