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Paul Sloane - A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts

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Paul Sloane A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts
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Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind

Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains:

-what open innovation and crowdsourcing are

-how to manage virtual teams and co-create with outsiders

-how to handle legal and IP issues

-how to get started with open innovation in your business

-common mistakes and pitfalls to avoid

With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.

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FIRST EDITION A Guide to Open Innovation and Crowdsourcing Expert tips and - photo 1

FIRST EDITION

A Guide to Open Innovation and Crowdsourcing

Expert tips and advice

PAUL SLOANE

Note on the Ebook Edition For an optimal reading experience please view large - photo 2

Note on the Ebook Edition
For an optimal reading experience, please view large
tables and figures in landscape mode.

This ebook published in 2011 by

Kogan Page Limited

120 Pentonville Road

London N1 9JN

UK

www.koganpage.com

Paul Sloane, 2011

E-ISBN 9780749463144

Contents

Henry Chesbrough is the father of Open Innovation according to Wikipedia He - photo 3

Henry Chesbrough is the father of Open Innovation, according to Wikipedia. He is the author of the award-winning book, Open Innovation (Harvard Business School Press, 2003), Open Business Models (Harvard Business School Press, 2006) and his newest book, Open Services Innovation (Jossey-Bass, 2011). He is the founder and executive director of the Center for Open Innovation at the Haas School of Business at UC Berkeley in California.

Paul Sloane was part of the team which launched the IBM PC in the United - photo 4

Paul Sloane was part of the team which launched the IBM PC in the United Kingdom. He was Marketing Director and Managing Director of database company Ashton-Tate. He was VP International for MathSoft and CEO of Monactive. He writes, speaks and facilitates workshops on innovation and lateral thinking. He is the author of 20 books including The Innovative Leader (Kogan Page, 2007).

Julian Keith Loren is an award-winning designer and innovator who tackles - photo 5

Julian Keith Loren is an award-winning designer and innovator who tackles large-scale, multi-faceted design challenges. He founded the Innovation Management Institute in 2008. He promotes effective design strategy and innovation management practices as a speaker, author, trainer, and event organizer.

Renee Hopkins is founding editor of Texas Enterprise an online publication - photo 6

Renee Hopkins is founding editor of Texas Enterprise , an online publication highlighting business knowledge and research from the University of Texas at Austin. She is co-leader of the successful Twitter-based innovation community Innochat. Renee was a consultant in the Insights and Innovation practice at Decision Analyst, leading crowdsourced projects generating ideas for packaged goods and technology companies.

Jeffrey Phillips is VP Marketing and a lead consultant for OVO Innovation - photo 7

Jeffrey Phillips is VP Marketing and a lead consultant for OVO Innovation. Jeffrey has led innovation projects for Fortune 5000 firms, academic institutions and not-for-profits based on OVO Innovations Innovate on Purpose methodology. The Innovate on Purpose methodology encourages organizations to consider innovation as a sustainable, repeatable business process, rather than a discrete project.

Braden Kelley is the author of Stoking Your Innovation Bonfire and works with - photo 8

Braden Kelley is the author of Stoking Your Innovation Bonfire and works with clients to create innovative strategies, effective customer marketing, organizational change, and improved organizational performance. Braden served in the US Navy and traveled all around the Western Pacific. He is passionate about innovation and runs the multiple author innovation blog BloggingInnovation.com.

David Simoes-Brown and Roland Harwood co-founded the consultancy 100Open - photo 9

David Simoes-Brown and Roland Harwood co-founded the consultancy 100%Open. David previously led the Corporate Open Innovation programme at NESTA in the United Kingdom. He has a background of helping clients to innovate and has worked with John Lewis, Peroni, Nestl, Energizer and Epson.

Roland Harwood is co-founder and Networks Partner at 100Open Previously he - photo 10

Roland Harwood is co-founder and Networks Partner at 100%Open. Previously he was Director of Open Innovation at NESTA. Graduating with a PhD in Physics from Edinburgh University, he has held senior innovation roles in the Utilities and Media industries.

Steven Goers is Vice President of Open Innovation Investment Strategy for - photo 11

Steven Goers is Vice President of Open Innovation & Investment Strategy for Kraft Foods. In this role, Steve leads Open Innovation initiatives for Kraft focused on levering external innovation as an enabler to accelerate growth. He is also responsible for Knowledge Management, Intellectual Property and External Investment strategies.

Andrew Gaule is the founder of Corvens H-I Network the leading corporate - photo 12

Andrew Gaule is the founder of Corvens H-I Network, the leading corporate executive forum for innovation, operational excellence and corporate venturing. He is the author of Open Innovation in Action: How to be strategic in the search for new sources of value (from which this chapter is taken). His clients include BAE Systems, Boots, Eon, GSK and Unilever.

Matthew Heim PhD is President of NineSigma the worlds largest open - photo 13

Matthew Heim , PhD is President of NineSigma, the worlds largest open innovation firm. Matthew has over 25 years of international management and consulting experience in the areas of strategic planning, innovation, corporate turnarounds and large-scale systems change. Matthew served on the faculty of several major universities, and has written and co-authored several books, including his latest, Breaking the Musashi Code: Transcending competition through visionary strategy .

Hutch Carpenter is VP of Product for Spigit a company which provides an - photo 14

Hutch Carpenter is VP of Product for Spigit, a company which provides an enterprise platform for innovation management. He has worked in enterprise software, and in the lines of business for several Fortune 500 firms. He has an MBA from the University of Virginia Darden School. He writes regularly about Enterprise 2.0 and innovation.

Christopher J Rye is Senior Advisor and Project Manager LG Electronics - photo 15

Christopher J Rye is Senior Advisor and Project Manager, LG Electronics Collaborate & Innovate Team. He joined LG Electronics in 2007, and has been a core member of the LG Electronics Collaborate & Innovate initiative from its inception.

Andrea Meyer studies innovative people and companies She has written or - photo 16

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