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Henry Chesbrough - Open Innovation Results: Going Beyond the Hype and Getting Down to Business

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Henry Chesbrough Open Innovation Results: Going Beyond the Hype and Getting Down to Business
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Open Innovation Results

Open Innovation Results Going Beyond the Hype and Getting Down to Business - image 1

Great Clarendon Street, Oxford, OX2 6DP, United Kingdom

Oxford University Press is a department of the University of Oxford. It furthers the Universitys objective of excellence in research, scholarship, and education by publishing worldwide. Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries

Henry Chesbrough 2020

The moral rights of the author have been asserted

First Edition published in 2020

Impression: 1

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of Oxford University Press, or as expressly permitted by law, by licence or under terms agreed with the appropriate reprographics rights organization. Enquiries concerning reproduction outside the scope of the above should be sent to the Rights Department, Oxford University Press, at the address above

You must not circulate this work in any other form and you must impose this same condition on any acquirer

Published in the United States of America by Oxford University Press

198 Madison Avenue, New York, NY 10016, United States of America

British Library Cataloguing in Publication Data

Data available

Library of Congress Control Number: 2019941413

ISBN 9780198841906

ebook ISBN 9780192579065

DOI: 10.1093/oso/9780198841906.001.0001

Printed and bound in Great Britain by Clays Ltd, Elcograf S.p.A.

Links to third party websites are provided by Oxford in good faith and for information only. Oxford disclaims any responsibility for the materials contained in any third party website referenced in this work.

To the growing community of innovation scholars and managers, who

together are advancing the theory and practice of Open Innovation

far beyond what one person could ever hope to do.

Acknowledgments

This book is the culmination of many years of listening, learning, and reflection from a variety of people in industry, academia, and the classroom. Due to the positive reception of my previous work, I am frequently invited to participate in fascinating discussions. These have been wonderful opportunities to develop and test ideas and approaches to questions of innovation, and in particular, how to manage it effectively to achieve real business results. I have come to realize that there will never be a final answer to these questions, which means that I will have a job for life, if I can keep up. There are therefore many people to acknowledge in the creation of this book, and the research upon which it is based.

Let me start with my colleagues at UC Berkeley. Within Berkeleys Haas Business School, I have benefited from the thoughts of David Teece, Solomon Darwin, Robert Cole, Steve Blank, Andre Marquis, Richard Lyons, and Maria Carkovic. Solomon, in particular, has been critical in disseminating Open Innovation beyond Berkeley, and is achieving real business results with Open Innovation in his home country of India. Many current and former Berkeley students have provided excellent research assistance, including Sohyeong Kim, Ann-Kristin Zobel, Sea Matilda Bez, Chiara DeMarco, Anna Baranskaya, Nadia Carlsten, Ellen Chan, Camilo Ossa, Jean Lu, Nishil Bali, Bill Fusz, Alia Al-Kasimi, and Tania Dutta. Berkeley has been blessed with a rich crop of visiting scholars, many of whom contributed to this work as well, including Mei Liang, Marcus Holgersson, Frederic LeRoy, Neil Kay, Thomas Kohler, Tommi Lampikoski, Anssi Smedlund, Annika Lorenz, Wolfgang Sachsenhofer, Tobias Weiblen, Andy Zhu, Donghui Meng, and Bowen Zhang.

Outside of Haas, I have been fortunate to spend time each year in Barcelona at ESADE, where I even had the pleasure of a sabbatical in 2016. There I have had many wonderful discussions with Jonathan Wareham, Esteve Almirall, Ivanka Visnjic, Ken Morse, Nuria Agell, Ivan Bofarull, Marcel Planellas, Xavier Ferras, Laia Pujols, Luisa Alemany, Laura Castellucci, Elena Bou, Connie Lutoff-Carroll, Cheryl Fragiadakis, Tuba Bakici, Mehdi Bagherzadehniri, and Henry Lopez Vega. In the business environment around ESADE, I had excellent discussions with Xavier Marcet, Paco Sole Parellada, Pablo Rodriguez, Cecilia Tham, and Roc Fages.

Other academic colleagues have contributed substantially to my thinking along the way. I want to thank my previous co-authors with Oxford University Press, Wim Vanhaverbeke and Joel West, along with Marcel Bogers, Andrea Prencipe, Alberto Diminin, Melissa Appleyard, Janet Bercovitz, Sabine Brunswicker, Xiaolan Fu, Oliver Gassmann, Annabelle Gawer, Keld Laursen, Hila Lifshitz-Assaf, Kwanghui Lim, Ikujiro Nonaka, Gina OConnor, Francesco Sandulli, Melissa Schilling, Scott Stern, Chris Tucci, and Max von Zedtwitz.

A third critical source of information for this book has come from managers of companies grappling with the challenge of getting results from Open Innovation. Many of these people are identified and quoted within the text of this book, and I wont lengthen this Acknowledgement by repeating all of those names. Help and advice that went beyond the call of duty, however, does deserve special mention: Ernesto Ciorra of Enel, Carlo Papa of the Enel Foundation, Mohi Ahmed of Fujitsu, Jim Spohrer of IBM, Graham Cross of Unilever, Pierre Orlewski of Goodyear, Havard Belbo of Tlab, Monika Lessl and Melanie Heroult of Bayer, Marisol Menendez of South Summit (and formerly of BBVA), Marco Waas of Nouriyon (formerly AkzoNobel), Anna Baranskaya of Renault-Nissan, Chun-cheng Piao of Daikin, and Markus Nordberg of CERN.

Another recent development is the growing use of Open Innovation in innovation policy. EU Commissioner for Research, Science, and Innovation, Carlos Moedas, has built his policy around the Three Opens: Open Science, Open Innovation, and Open to the World. And Tom Kalil, Deputy Director of the Office of Science and Technology Policy, in the Obama Adminstration, similarly brought Open Innovation into US innovation policymaking. And Arati Prabhakar, former head of DARPA, reminds me that an open, distributed innovation process has been in place inside the Pentagon for over sixty years, and is slowly spreading to energy and perhaps other departments. It has been tremendously exciting, seeing these developments unfold.

Despite all of this help and feedback, there are undoubtedly still many mistakes in this book. However, they are new and better mistakes than I would have made, had I not talked to these people. This is true of innovation in general I think. It is an inherently collaborative activity, which improves as a result of the open exchange of knowledge. So I would like to dedicate this book to the growing community of innovation scholars and managers, who together are advancing the theory and practice of Open Innovation far beyond what one person could ever hope to do. I hope that this book will challenge us all to keep going, share our experiences, learn from our mistakes, and to realize even better results.

I have also benefited enormously from excellent administrative assistance that really acts as a force multiplier for creating, disseminating, and absorbing this work. Special thanks to Anita Stephens at UC Berkeley-Haas, for over a decade of such support, to the point now where she is more of a partner than a support. Adriana Macias, also at Haas, is dragging me kicking and screaming into the digital world. Tristan Gaspi has kept a close eye on the numbers at my Center. Anna Bonet, Olga Plaza, and Rosa Vilanova at ESADE have each been helpful during my time in Barcelona.

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