Jeff Hiatt - ADKAR: A Model for Change in Business, Government and Our Community

Advance praise for ADKAR

This is a must read for executives and managers at all levels. The ADKAR model clearly explains why change sometimes is very successful and other times fails miserably. This book provides a simple, yet effective model for any change program to follow to minimize implementation risks.

Jeffrey A. Randall, PhD, PMP
CACI International Inc.

Change is often a complex and difficult process. The ADKAR model makes it something we can all understand, and even enjoy. This book is a valuable resource for business leaders and project managers to effectively apply change management techniques on projects of all sizes and types.

Lori Bocklund

President

Strategic Contact, Inc.

If you are looking for a change management methodology that is easy to grasp and apply, this book has it. I found the ADKAR model sufficiently robust to be applied in a wide variety of organizational settings. ADKAR is not a buzz word or the latest fad; it is a sure and practical pathway for all organizations implementing change.
Rahul Sur

Management Consulting Officer and Learning Coordinator

A powerful addition to the change management body of knowledge.

Margaret Poropat
Department of Main Roads, Australia

[ADKAR] is an integration of best practices from across the literature and the practice of change leadership.

Sheldon Brown

Professional Development Coordinator

Centre for Leadership and Organizational Development

College of the North Atlantic

Examples throughout are wonderfully illustrative a great combination of the concepts that drive successful change management efforts and practical advice on how to implement those concepts.

Lou Roberts

Christensen/Roberts Solutions

This is valuable information for supervisors, managers and HR. If this book is utilized to its full capacity by each and every company in the business world, we would end up with more and more companies that people would want to work for.

Bobbi De Bono

KLEINFELDER

ADKAR fills a strong need for insight into the people side of change for our work with a variety of clients, many of whom know what they want to change, but havent (or dont) take the time and dont have a thoughtful process to figure out how to make the change successfully.

Phil Harnden, PhD

Commonwealth Centers for High Performance Organizations

The use of strategies and case studies really gives the material credibility. This is more effective than just reading theories. I value the practical application.

Brian Barnes MBA, PMP

Sr. Manager, Software Validation

BIOSITE

It is easy enough for a novice to follow and comprehensive enough for an expert to appreciate. Ive tried the model on both small (controlled) change projects and large-scale, multi-site, organizational-level change projects. The ADKAR model works! This is fool proof. I highly recommend this book and especially this model to everyone.

Rita Wilkins, MSMOB
Planned Care Coordinator
Lake County Health Department and Community Health Center

A new lens to observe and influence change.

Gary Lyon

Ashland, Inc.

ADKAR makes change management understandable and useable.

Frank Petrock, Ph.D.

The LEAD Institute/General Systems Consulting

ADKAR is one of those concepts that will profoundly change the way you interact with others, both personally and professionally. Based on voluminous research, Jeff Hiatt constructed the ADKAR model as a framework for change, and offers simple, yet highly effective, tools and techniques to address the challenges of change.

James J. Schnaible

City of Albuquerque

Managing change requires new thinking on the part of change managers. New thinking leads to new models for change. New models require organised frameworks and tools to enable the smooth implementation of the desired change. ADKAR has it all.

Dr. Eric Graham

ETAS (WA) PTY LTD

Registered Training Organisation #1967

I found the book to be an excellent conversation of the personal change approach a methodological approach to the art of change. It has a balance between methodology and the practical application of change tools for professionals.

Rick Kneebone

Global Change Initiative Manager

Molson Coors Brewing Company

2006 Prosci Inc. All Rights Reserved.

Library of Congress Control Number: 2006903241

Hiatt, Jeffrey M.

ADKAR: A model for change in business, government and our community

Print Editions:
ISBN 978-1-930885-50-9 (paperback)

ISBN 978-1-930885-51-6 (hardcover)

Digital Edition:
ISBN 978-1-930885-60-8 (eBook)

1. Organizational change. 2. Change

management. 3. Leadership. I. Title.

HD58.8 2006

658.406--dc20

Prosci Inc.
Loveland, Colorado, USA

All rights reserved. No part of this material may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system without written permission from Prosci, except for normal reviews and quotations.

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z39.49-1984.

Volume discounts and direct orders are available from Prosci Research for print copies by calling 970-203-9332 or by visiting www.change-management.com

The terms PROSCI; ADKAR; AWARENESS DESIRE KNOWLEDGE ABILITY REINFORCEMENT; and PREPARING FOR CHANGE, MANAGING FOR CHANGE, REINFORCING CHANGE are trademarks of Prosci, Inc. These trademarks may not be used without the prior written permission of Prosci, Inc.

To Mary, Paul and Anna

Acknowledgments

When the development of a model and book takes more than 10 years, acknowledging contributors becomes an important yet difficult task. This book could only be written because of the insights, stories and personal testimonials provided by work colleagues, clients and close friends. In no particular order, and with hopes of not leaving someone out along the way, I acknowledge these contributors.

During the eight years of change management research with Prosci that preceded this text, Alice Starzinski, Dave Trimble, Jennifer Brown, Neil Cameron, Jennifer Waymire, Kathryn Love, Adrienne Boyd, Becky Fiscus and Kate Breen collected and analyzed data from hundreds upon hundreds of organizations. Tim Creasey was a thought leader and research champion. Kathy Spencer, James Pyott and Jenny Meadows brought structure and order to the writing. J.J. Johnson was a true storyteller, and Tara Spencer became the models evangelist. Marisa Pisaneschi and Maggie Trujillo served as our voice to the customer. Kirk Sievert, Gene Sherman and Jim Simpson helped me see new ways to apply the model. Jeanenne LaMarsh provided the spark that made managing the people side of change become a passion for this analytical engineer. Lori Bocklund, James Schnaible, Dr. Phil Harnden and Dr. Frank Petrock went above and beyond with the final manuscript review, providing fundamental ideas for improving the text overall. Herb Burton, a long-time mentor, has always been a wonderful sounding board.

More than 60 individuals participated in the final book review, and I thank each of you for your time and energy.

Jeff

Preface

This preface attempts to answer the questions, Why should I read this book? and Whats in it for me? For business and government leaders managing change, the challenges and demands are non-stop. The stakes are high and so is the stress. We at the Change Management Learning Center deal with benchmarking data from hundreds of organizations and talk with project leaders every week. Many new techniques for managing change result from these interactions. The ADKAR model provides a primary framework to bring together new and traditional methods for managing change and is instrumental in diagnosing failing changes.