Here you can read online Richard Cross - Customer bonding full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 1995, publisher: NTC Business Books, genre: Business. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
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Customer bonding: summary, description and annotation
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A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.
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The Experts Welcome Customer Bonding: Pathway to Lasting Customer Loyalty
"Forget everything you know about winning customer loyalty. Customer Bonding shows you how to go beyond marketing fads to beat your competitors at every turn. You can't afford to ignore this bold new pathway to marketing success."
Stan Rapp Author with Tom Collins of bestsellers MaxiMarketing and Beyond MaxiMarketing
"This book's cutting-edge treatment of customer development is must reading for all managers. It resonates far beyond the boundaries of the marketing department."
Alexander Hiam Consultant, author of Closing the Quality Gap Professor of Marketing, UMass, Amherst
"The most important force transforming business today is the growing power of customers. Cross and Smith show marketers how to make this force work in their favor. Customer Bonding is timely and useful."
Rosabeth Moss Kanter Harvard Business School Author of When Giants Learn to Dance and The Challenge of Organizational Change
"Down-to-earth examples, step-by-step actions and great new ideas on how to profit from customer relationships. Right on target, Customer Bonding is a true masterpiece. Read it now!"
Philippe Bloch CEO, PBRH Co-author of French best-seller Service compris
"Customer Bonding is must reading in order to obtain the leading edge in the marketplace today and in the future."
Don W. Barrett, Jr. President, INFOBASE
"Today's markets have changed dramatically. A company marketing a product or service faces an entirely new landscape, with advertising clutter, disintegration of media and anticommercialism. Richard Cross and Janet Smith explain the problems and how Customer Bonding can solve them. They write, 'You have to do more than just break through the din. You actually have to transcend it by managing in a true exchange of value with your customers.' If you're looking for a marketing advantage, your search is over."
Bill Olcott Fund/Raising Management magazine
"Your customers can become your very best salespeople, and Customer Bonding shows you how. Step by step, Cross and Smith provide a prescription for success that returns trust, value, and loyalty to the forefront of customer relationships. Customer Bonding works!"
David E. Kennedy Senior Vice President, Susquehanna Radio Corp.
"In today's media and marketing environment, the only permanent source of economic security is wholehearted commitment to the customer, no matter how complex and challenging that might be. The value of Customer Bonding is that it shows how to apply and demonstrate that commitment in a tangible and immensely satisfying way."
Peter M. Winter Vice PresidentMarket Development, Cox Newspaper, Inc.
Page i
Customer Bonding
Richard Cross and Janet Smith
Printed on recyclable paper
NTC Business Books a division of NTC Publishing Group Lincolnwood, Illinois USA
Page ii
Cross, Richard Customer bonding: pathway to lasting customer loyalty bRichard Cross, Janet Smith. p. cm. Includes bibliographical references and index. ISBN 0-8442-3318-8 1. Customer relations. 2. Customer service. I. Smith, Janet II. Title. HF5415.5.C8 1995 658.8'12dc2094-11504 CIP
Published by NTC Business Books, a division of NTC Publishing Group 4255 West Touhy Avenue
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