William Lazer - Handbook of Demographics for Marketing and Advertising

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title	:	Handbook of Demographics for Marketing & Advertising : New Trends in the American Marketplace
author	:	Lazer, William.
publisher	:	Lexington Books
isbn10 | asin	:	0029181755
print isbn13	:	9780029181751
ebook isbn13	:	9780585210773
language	:	English
subject	Consumers--United States, Marketing research--United States.
publication date	:	1994
lcc	:	HC110.C6L388 1994eb
ddc	:	304.6/0973
subject	:	Consumers--United States, Marketing research--United States.

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Page i Handbook of Demographics for Marketing & Advertising New Trends in the American Marketplace Second Edition William Lazer Lexington Books An Imprint of Macmillan, Inc. New York Maxwell Macmillan Canada Toronto Maxwell Macmillan International New York Oxford Singapore Sydney

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Page ii Disclaimer: Some images in the original hard copy book are not available for inclusion in the netLibrary eBook. Library of Congress Cataloging-in-Publication Data Lazer, William. Handbook of demographics for marketing and advertising: new trends in the American market place / William Lazer. p. cm. ISBN 0-02-918175-5 1. ConsumersUnited States. 2. Marketing researchUnited States. I. Title. HC110.C6L388 1994 304.6'0973dc20 94-15866 CIP Copyright 1994 by William Lazer Copyright 1987 by D.C. Heath and Co.A Division of Raytheon Co. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the Publisher. Lexington Books An Imprint of Macmillan, Inc. 866 Third Avenue, New York, N.Y. 10022 Maxwell Macmillan Canada, Inc. 1200 Eglinton Avenue East Suite 200 Don Mills, Ontario M3C 3N1 Macmillan, Inc. is part of the Maxwell Communication Group of Companies. Printed in the United States of America printing number 1 2 3 4 5 6 7 8 9 10

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Page iii To the Lady Who Will Make the Desert Bloom

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Page iv ABBREVIATIONS BEA Bureau of Economic Analysis BLS U.S. Bureau of Labor Statistics BNR Bureau of National Resources CENSUS U.S. Bureau of the Census CPH Census of Population and Housing CPR Bureau of the CensusCurrent Population Report Series FRB Federal Reserve Board IMF International Monetary Fund INS Immigration and Naturalization Service IPR Bureau of the Census International MLR Monthly Labor Review NCHS National Center for Health Statistics NYT New York Times OECD Organization for Economic Cooperation and Development S.A. Statistical Abstract of the United States, 1992 USBLS United States Bureau of Labor Statistics VS Vital Statistics

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Page v CONTENTS Abbreviations iv Preface vii Part I Demographics for Marketing: Some Basics 1 Demographics and Marketing 2 Population Trends and Developments 3 Income, Wealth, Affluence, and Poverty 4 Labor Force and Employment Part II Market Segments 5 Women: Demographic Trends and Developments 6 The American Mosaic: Perspectives on Minorities 7 Mature Consumers 8 Geographic Shifts and Spatial Arrangements

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