Jakub Jay - Completing capitalism: heal business to heal the world

Courageously reconciles dimensions that were thought to be mutually exclusive for centuries. A must-read for todays business leaders who are ready to reinvent their world!

Jean-Christophe Flatin, President, Mars Global Chocolate

Roche and Jakub dramatically succeed where others have dismally failed. Their clear, concise, values-driven words shape capitalism into its final form and elevate it to the pinnacle position that it deserves. Roches and Jakubs superb scholarship is underpinned and supported by the practical reality of successful pilots and business world applications. They not only complete capitalism, they create and hand us a road map for responsible business in the 21st century.

Dr. Frank Akers, former Associate Director, Oak Ridge National Laboratory; Chairman, Mars Science Advisory Council; CEO, Oak Ridge Strategies Group; and Brigadier General, US Army (ret.)

For Veolia, the world leader in environmental services, the question of innovation in service of human progress is central: expanding access to natural resources, preserving and renewing them is our vocation. Our values at Veolia are in profound harmony with the great essay of Completing Capitalism, which proposes a vision and practical solutions for a responsible capitalism based on reciprocity and shared prosperity.

Dinah Louda, Executive Director, Veolia Institute, and advisor to the CEO of Veolia

The more complete form of capitalism put forward by Roche and Jakub is not about competitive advantage. But to be competitive in the future, companies will need to operate this way.

Paul Michaels, former CEO, Mars, Incorporated, and former executive, Johnson & Johnson and Procter & Gamble

Some endeavors require intellectual, emotional, or spiritual courage. Bruno and Jay have demonstrated all three in fleshing out this valuable piece of work on behalf of Mars, Incorporated, our associates, and all stakeholders, including the planet. I truly hope it evolves, as I believe it can and must, the dialogue regarding capitalisms future and its crucial role in our world going forward.

Stephen Badger, Chairman of the Board, Mars, Incorporated

As human beings we long for the way the world is supposed to be, even as we make choices against that hope. For years Roche and Jakub have been hard at work rethinking the way that business should be and ought to beif we are to flourish as selves and societies, choosing a future that understands the grain of the universe. With a rare willingness to ask the most critical questions about the nature of business, their economics of mutuality is a vision for doing good and doing well in the context of one of the most iconic brands in the modern world. Neither charity nor corporate social responsibility, but rather a way for sustained profitability, this book argues for making money in a way that remembers the meaning of the marketplace.

Dr. Steven Garber, Principal, The Washington Institute, and author of Visions of Vocation and The Fabric of Faithfulness

This crisis is more than a normal crisis. It requires a reset of our thoughts and ways of doing. Business as usual does not work anymore or anywhere. The journey that Jakub and Roche are proposing is a difficult one but a promising and fecund one. It is ambitious but within our reach to make this world a better one. This is, I believe, the only reasonable option. We have patched up the system. This is the good news. We have to rebuild. This is the promising appeal. A properly functioning market economy must work for the many, not just for the few. Now is the time if we want to eradicate poverty in our generation. And here is how.

Bertrand Badr, CEO, BlueOrange Capital; former Managing Director and Chief Financial Officer, World Bank Group; and former Group Chief Financial Officer, Socit Gnrale and Crdit Agricole

Institutions today are failing to adjust to the urgent needs of humanity. Power has shifted to MNCs. Therefore, the responsibility for sustainable human existence lies mainly on the shoulders of business leaders. Roche and Jakub address the right questions, economic and spiritual, while providing a vision and practical approach for making profits together with serving social, natural, and human needs. Their book invites us to engage in a paradigm shift. It calls for a movement of moral, responsible business leaders. Lets move forward!

Avishay Braverman, former Senior Economist and Division Chief, World Bank; former President, Ben-Gurion University; and former Cabinet Minister and Chair, Finance and Economic Affairs Committees, Knesset

Heal Business to Heal the World

Bruno Roche Jay Jakub

Completing Capitalism

Copyright 2017 by Bruno Roche and Jay Jakub

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First Edition
Paperback print edition ISBN 978-1-62656-927-0
PDF e-book ISBN 978-1-62656-928-7
IDPF e-book ISBN 978-1-62656-929-4

2017-1

Interior design and production: Dovetail Publishing Services

Cover designer: Brad Foltz

To the author and perfecter of our faith

Colin Mayer, Oxford University

Martin Radvan, Mars, Incorporated

Oxford University entered into Mars mutuality journey three years ago when Bruno Roche and Jay Jakub together with a team from Mars Catalyst came to the Sad Business School to give a presentation on what they called the economics of mutuality. Of course, we had some notion of the innovative management practices in which Mars was engaged but we had no idea of what we were about to hear. The effect was electrifying. People in the business school came away thinking that there was really something of substance that warranted careful and in-depth analysis. So the seeds for what has thus far been a two-yearand is destined to be a many yearcollaborative research program between Oxford University and Mars, Incorporated were sown.