Zenas Block - Corporate Venturing: Creating New Businesses Within the Firm
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Corporate Venturing: Creating New Businesses Within the Firm
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Corporate Venturing : Creating New Businesses Within the Firm
author
:
Block, Zenas.; MacMillan, Ian C.
publisher
:
Harvard Business School Press
isbn10 | asin
:
0875843212
print isbn13
:
9780875843216
ebook isbn13
:
9780585232133
language
:
English
subject
Entrepreneurship, New business enterprises.
publication date
:
1993
lcc
:
HB615.B625 1993eb
ddc
:
658.1/6
subject
:
Entrepreneurship, New business enterprises.
Page iii
Corporate Venturing
Creating New Businesses within the Firm
Zenas Block Stern School of Business New York University and Ian C. MacMillan The Wharton School University of Pennsylvania
Page iv
Copyright 1993 by the President and Fellows of Harvard College All rights reserved Printed in the United States of America
97 96 95 94 93 5 4 3 2 1
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Printed Library Materials Z-39.49-1984.
Library of Congress Cataloging-in-Publication Data
Block, Zenas. Corporate venturing : creating new businesses within the firm / Zenas Block and Ian C. MacMillan. p. cm. Includes bibliographical references and index. ISBN 0-87584-321-2 (acid-free paper) 1. Entrepreneurship. 2. New business enterprises. I. MacMillan, Ian C., 1940 . II. Title. HB615.B625 1993 658.1 '6dc20 92-28830 CIP
Page v
Dedicated to the innovators who create new busi nesses regardless of obstacles, to organization leaders wise and skillful enough to reduce those obstacles, and to the pioneering researchers with out whose work this book would not have been possible.
Page vii
Contents
Preface
ix
Introduction
1
1 Corporate Venturing: What Is It? Why Do It?
13
2 Getting Started
33
3 Framing and Managing the Venturing Process
69
4 Identifying, Evaluating, and Selecting Opportunity
93
5 Selecting, Evaluating, and Compensating Venture Management
113
6 Locating the Venture in the Organization
147
7 Developing the Business Plan
161
8 Organizing the Venture
195
9 Controlling the Venture
231
10 A Survival Guide for Venture Managers
257
11 The Internal Politics of Venturing
283
12 Learning from Experience
309
Appendix A: Abstracts of Some Investigations of Corporate Venturing
327
Appendix B: Venturing with Corporate Venture Capital
339
Index
365
Page ix
Preface
The principal purpose of this book is to present concrete management practices that have proved effective for creating new businesses and successfully generating innovation within existing organizations.
It represents a drawing together of knowledge from many sources: our own hands-on experience at every level in starting new businesses, both within and outside of existing organizations; the published research of many others; case research on venturing by our students; our own research; and our work with large, medium, and small companies seeking to become more effectively innovative and entrepreneurial.
Senior managers and venturers who attempt to make organizations more entrepreneurial and encourage corporate venturing will find that the existing literature contains a great deal of valuable information and many contributions to theory. Unfortunately, they will also find that much of what
Page x
has been written about these topics focuses on getting things started and that there is a major information gap when it comes to the nitty-gritty of managing new ventures and managing an organization's overall venturing activity.
Much of what must actually be done is in direct conflict both with traditional management "principles" and with the standard practices of most companies. Just stopping harmful practices helps, but this is by no means enough. If senior managers and venturers are to implement the necessary alternatives to usual practices, they must also know what has to be done, why, and how. This book will provide them with significant assistance in their efforts to successfully build new and innovative businesses.
Acknowledgments
We are especially grateful to Tait Elder (for seven years general manager of 3M's New Business Ventures Division and now at the Carlson School of Management, University of Minnesota) for his extraordinarily thorough and helpful analysis, comments, and suggestions on an earlier draft; to Susan Cohan, copy editor, who contributed greatly to the clarity of our book; to Hollister (Ben) Sykes and Ari Ginsberg (Stern School, Graduate Division, New York University) for their comments and to Howard Stevenson (Harvard Business School) for his participation in the early planning of this book. We also wish to express our appreciation to Carol Franco, senior editor at Harvard Business School Press, for her continued help, support, encouragement, and patience.
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