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Brian Perry - Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem

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Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem: summary, description and annotation

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Secure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals

Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines.

The book takes a common-sense approach to the financial world thats ideally suited to the everyday investor. It covers topics including:

  • How to avoid competing against hedge funds in a game theyve rigged
  • What you can do today to avoid taxes tomorrow
  • Wall Streets Dirty Secret: Forecasting is just guessing
  • Why some of your investments have worse odds than a casino game
  • How the media circus can derail your financial plans
  • Surviving a world where financial advisors dont have to act in your best interest

Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.

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Table of Contents List of Illustrations Chapter 1 Chapter 2 Chapter 4 - photo 1
Table of Contents
List of Illustrations
  1. Chapter 1
  2. Chapter 2
  3. Chapter 4
  4. Chapter 5
  5. Chapter 7
  6. Chapter 8
  7. Chapter 11
  8. Chapter 13
Guide
Pages
Ignore the Hype
Financial Strategies Beyond the Media-Driven Mayhem

Brian Perry

2020 John Wiley Sons Inc All rights reserved Published by John Wiley - photo 2

2020 John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993, or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data:

Names: Perry, Brian, 1974- author.

Title: Ignore the hype : financial strategies beyond the media-driven mayhem / Brian Keith Perry.

Description: Hoboken, New Jersey : Wiley, [2020] | Includes index.

Identifiers: LCCN 2020021874 (print) | LCCN 2020021875 (ebook) | ISBN 9781119691228 (hardback) | ISBN 9781119691303 (adobe pdf) | ISBN 9781119691273 (epub)

Subjects: LCSH: Finance, Personal. | Investments.

Classification: LCC HG179 .P366727 2020 (print) | LCC HG179 (ebook) | DDC 332.024dc23

LC record available at https://lccn.loc.gov/2020021874

LC ebook record available at https://lccn.loc.gov/2020021875

COVER DESIGN: PAUL MCCARTHY

COVER IMAGE: ISTOCK / ERHUI1979

Acknowledgments

This book wouldn't have been possible without the generous assistance and support of numerous individuals. So, to all my colleagues past and present, thank you. The knowledge, experience, and expertise you've shared with me can be found throughout this book.

I'm blessed to work for what I believe is the best company in the financial industry and to share my days with an incredible mix of smart and talented coworkers. Every day their combined efforts help thousands of people Ignore the Hype and move toward the life of their dreams. Thank you all for choosing to use your gifts and talents to help people. It's not an exaggeration to say that the world is a better place because of the work you do. I hope this book helps us reach more people, because I truly believe that together we are saving lives. And thank you, Alyssa, for your help with graphics, as well as for getting the manuscript in the right hands.

I'm incredibly grateful for the team at Wiley it takes a village to produce a book, and this one would be far worse without your efforts. And a special shout-out to Kevin Harreld for believing in this book I hope your faith in it and in me have been rewarded by the finished product.

Finally, even as a writer I don't have the words to properly say thank you to Kristi, William, and Dylan. This book wouldn't exist without your love and support. I also couldn't have done this without your willingness to sacrifice nights and weekends together while I sat in front of my keyboard. Any success it, or I, has is as much yours as mine.

About the Author

Brian Perry is executive vice president at Pure Financial Advisors. In that role, he uses his extensive background and experience to promote financial education and help individuals meet their financial goals. In his quest to help people live the life they deserve, Brian has published widely, appeared on TV and radio, and spoken at countless seminars, workshops, conferences, and classes. Having spent more than two decades in the financial arena, Brian previously worked as an institutional portfolio manager and as a bond trader for several investment banks. He has an MBA in international business as well as a master's degree in international affairs. He also holds the designation of Chartered Financial Analyst and is a Certified Financial PlannerTM professional. Brian's previous book, From Piggybank to Portfolio: A Financial Roadmap for New Investors, was published in 2009. He also recently wrote an eBook, Retirement Revamp: Financial Planning in Times of Crisis to help people better understand and navigate the financial implications of the COVID-19 pandemic.

Preface

It's true the media does promote fake news.

This litany of misleading reports, flashing news headlines, sound bites that fail to capture a speaker's true sentiments, bombastic personalities, half-truths, and outright lies is damaging the very fabric of our society. And I'm not talking about politics. I'm referring, instead, to the financial realm, and the media-driven lack of clarity, coherence, and patience that is ruining the futures of tens of millions of people just like you.

Fortunately, there is a solution. Education provided in a clear-cut and easy-to-understand manner can help you cut through the noise. This education needs to be based on facts, not fiction, and must be based upon evidence, rather than guesswork. This education needs to work for the long haul; theories and concepts that come and go like the seasons' newest fashions are of little use to the average person seeking a path to financial independence. This is particularly true in the information age, where a constant flow of news headlines too often prompts emotional reactions. And it is these emotions, in the end, that effective education needs to account for and overcome, lest individuals succumb to the fear and greed that have always typified peoples' responses to market cycles.

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