Evgenii Prussakov - Affiliate Program Management: An Hour a Day

Praise for Affiliate Program Management: An Hour a Day

Social is sexy, search is cool, a hundred other things seek our attention. Yet for a number of companies, affiliate marketing remains the trusty workhorse diligently producing amazing results. In this book, Geno shares, in extraordinary detail, how to effectively engage the affiliate channel for your company.

Avinash Kaushik, Author of Web Analytics 2.0 and Web Analytics: An Hour a Day

This is the best affiliate marketing guide available. No one knows the field like Geno Prussakov, and his book breaks down affiliate marketing into manageable chunks that get you up and running in no time, armed with insider know-how so you can launch and manage your program successfully. Learn from the master, and start tapping into this lucrative marketing channel for online sales and leads.

Anita Campbell , CEO, Small Business Trends

Affiliate Program Management: An Hour a Day is the book you need if you want to start and manage a successful affiliate marketing campaign. Its all here, from what to do and why to do it and then exactly how to do it, step-by-step. This book will ensure you have the knowledge you need to get it done the right way, the first time.

Jim Kukral, 10-year affiliate marketing veteran and author of Attention! This Book Will Make You Money

As technology advances and publishers become more diverse, managing an affiliate program becomes an even more complex task. In this book, Geno successfully dissects the many intricacies of setting up and critically growing a profitable transparent relationship.

Avoid common mistakes that threaten long-term relationships as Geno expands on the previously unwritten rules of engagement, motivation, conversion strategy, and communication.

Jam-packed with actionable strategies and real-life examples to help you leapfrog your competitors, Affiliate Program Management: An Hour a Day will no doubt become the first point of call for any serious business wanting to start an affiliate program.

Matthew Wood, founder, Affiliates4u.com and a4uExpo Conference & Exhibition

Finally we have a well-written, practical, step-by-step guide for affiliate marketing. Geno has clearly been in the affiliate marketing trenches. Not only will you learn everything you need to knowbut just as importantly, youll learn what not to do! This is a must-read for online marketers.

Scott Allan, VP of marketing, LinkShare Corporation

This book could have been named Everything You Ever Wanted to Know About Affiliate Marketing But Were Afraid to Ask . Geno steps through every detail you need to consider when creating an affiliate program. If you are new to affiliate marketing, this is the first thing you should read. If you consider yourself a veteran, it would be smart to read his book and make sure you are crossing your ts and dotting your is. There are a lot of moving pieces to setting up and managing an affiliate program, and this book helps make sense of them all.

Todd Crawford, cofounder, Impact Radius

This is the essential reference guide for aspiring (or even experienced!) affiliate program managers in any advertiser segment. Geno is in a league of his own in terms of affiliate marketing knowledge and program management, and this book makes that abundantly clear. From competitive market analysis to deadliest mistakes to vital management mechanics, any company with an affiliate program should have this book on hand.

Gary Marcoccia, CMO, AvantLink.com

Prussakov provides a comprehensive and very readable overview of affiliate marketing, which contains valuable and actionable insights for both the beginner and the experienced online marketing manager. If youre considering affiliate marketing or just trying to figure out whether its right for you, Geno gives you the answers. If you read just one book on affiliate marketing, do yourself a favor and make it this one.

Jason Spievak, CEO, RingRevenue, Inc.

Whether youre launching a new affiliate program from the ground up or breathing new life into an existing one, this book is a fantastic guide! Divided into easily digestible chunks, the information is well organized and explains the launch process thoroughly. The guide walks you through assessing your level of readiness, conducting a proper competitive analysis, and developing recruitment and ongoing program growth strategies. The content covers all the fundamentals of affiliate program management, including setting a strong foundation, avoiding many painful pitfalls, and recruiting affiliatesthe right way.

Kim Salvino, senior account manager, buy.at

Launching an affiliate program? Or simply hoping to run yours better and more profitably? Then pick up this indispensable handbook. Affiliate marketing guru Geno Prussakov takes you by the hand and walks you, day-by-day and step-by-step, through every aspect of running a successful and lucrative affiliate program.

Rebecca Lieb, digital marketing consultant and author of The Truth About Search Engine Optimization

Much of what is written about affiliate marketing is by affiliates for affiliates. Theres nothing wrong with that, but there has long been a need for a practical guide on getting the most from affiliate marketing for marketers managing affiliate programs. Genos book more than fills the gap, stepping merchants through the questions they need to ask to improve their program and showing where to find the answers.

Youll learn the pillars for successful management of an affiliate marketing program through examples, checklists, and practical advice based on Genos many years immersed in affiliate marketing.

Dr. Dave Chaffey, CEO, SmartInsights.com and author of Internet Marketing, Strategy, Implementation, and Practice

This is an extremely thorough and insightful guide about how to do affiliate marketing for any entrepreneur or individual who wants to do this properly and maximize their success. The book is at the same time meticulous and engaging to read, with a step-by-step approach to mastering this digital discipline. After an initial introduction and overview of the industry, Geno guides online businesses on how to set up, measure, and optimize their business performance. He does an admirable job of highlighting the most important considerations while also providing advice on how to avoid common pitfalls.

Linus Gregoriadis, research director, Econsultancy

Well-written and completely comprehensive, Geno Prussakovs new book Affiliate Program Management: An Hour a Day is a must-read for merchants who want to expand brand awareness and increase sales through affiliate marketing. From competitive market analysis through affiliate program setup, launch, and management to avoiding the program-killing mistakes that affiliate program managers make, Geno has covered it all in detail. Some of my existing merchants and program managers should read this book now!

Rosalind Gardner, speaker and affiliate marketing consultant and author of The Super Affiliate Handbook and Make a Fortune Promoting Other Peoples Stuff Online

Perhaps no other area of Internet marketing has more potential to grow online sales than affiliate marketing yet has so much room for online retailers to improve. Affiliate Program Management: An Hour a Day is the go-to guide for anyone who is looking to start or tune up their affiliate program. Its comprehensive, up-to-date advice on how to attract good affiliate partners, motivate and keep them happy, and protect yourself in the process is greatly needed in the industry.

Linda Bustos, director of ecommerce research, Elastic Path Software and author of GetElastic.com ecommerce blog