What theyre saying about this series and the authors
The West Orange Chamber of Commerce is proud to be connected with Mike OKeefe, Scott Girard and Marc Price of Expert Business Advice. Their dynamic presentations, intellectual wealth, and unique insight into small business have helped numerous Chamber members take their businesses to the next level.
Krista Compton Carter, IOM
West Orange Chamber of Commerce Vice President
Over the years, Scott Girard has provided my business and me with invaluable guidance and direction. He is a true visionary.
David Van Beekum, Owner
DB Tech Design, Inc.
Ive had the pleasure of working with Michael OKeefe on many projects over the years. His ability to evaluate situations, identify competitive advantage opportunities and implement well thought-out strategic plans is second to none.
Jim Costello
Director of Project Management
Marriott International Design & Construction Management
Marc Price is a business builder! I have seen him start with a blank piece of paper and create a million dollar business for a financial education online application and service. He is a natural network builder and relationship marketer who works hard, is very creative, and who usually surpasses all objectives for sales, service, and market share growth. You want Marc on your team if your goal is to grow your brand and increase top and bottom lines.
Mike Schiano, MA, CRHC, CPFC
Information and Technology Services
As an entrepreneur and owner of Professional Accounting Services, I retained Mark Moon to handle complex tax and legal issues for my business. He consistently meets short deadlines with thoughtful counsel, keeping larger business objectives in mind and putting lesser issues in proper perspective. Mark understood our needs quickly and his advice has been very effective. His knowledge and broad range of experience in business, negotiations, and intellectual property allowed me to move forward, confident that I had the appropriate legal protection in place.
Anne Nymark
President, Professional Accounting Services
Business matters require expert guidance and Mark Moon is an excellent choice. As my legal counsel, Mark was a key factor in continuing the success of my business. I could not have asked for a better attorney to be a part of my team. I strongly recommend Mark for any and all needs in corporate and business law.
Deger Saner
Independent Marketing Professional
As our businesses attorney, Mark Moon has been an integral part of our businesses sustainability and growth. The downturn in the housing market put a tremendous burden on our company. With Marks help we were able to survive, then thrive. By adding stronger contracts and Marks general business consulting we were able to regrow our business on a stronger foundation. Whether we want to bounce an idea off him or are looking to add some real estate, he is here for us with no sugar coating to give us good legal and business advice. I would recommend Mark to any business owner.
Brian McKenzie
Vice President of Sales
McCabinet, Inc.
Mark Moon has been an invaluable resources, from our first consultation prior to starting the business through the continuing advice and assistance he and his firm provide. Our business would not be where it is today without him. I strongly recommend him.
Eugene Meisenheimer
CEO
Mocomei Services, Inc.
CRASH COURSE for ENTREPRENEURS
BUSINESS LAW BASICS
CRASH COURSE for ENTREPRENEURS
BUSINESS LAW BASICS
Learn What You Need in Two Hours
Scott L. Girard, Jr., Michael F. OKeefe,
Mark A. Price, and Mark R. Moon, Esq.
Series Editor: Scott L. Girard, Jr.
A Crash Course for EntrepreneursFrom Expert Business Advice
Starting a Business
Sales and Marketing
Managing Your Business
Business Finance Basics
Business Law Basics
International Business
Business Plans
Time and Efficiency
Franchising
Social Media Basics
Web-Based Business
Supplemental Income
Copyright 2014, Scott L. Girard, Jr., Michael F. OKeefe, and Mark A. Price
ISBN: 978-90-77256-39-8
The Expert Business Advice trademark is owned by Expert Business Advice, LLC and is used under license. www.expertbusinessadvice.com
Disclaimer: While every attempt has been made to verify the accuracy of information in this book as it goes to press, the authors and publisher cannot guarantee its future accuracy. Please consult competent expert advice before taking decisions in response to the advice herein.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or use in an information storage or retrieval system, without prior written permission from Nova Vista Publishing. Address .
Distributed by Career Press, Inc., 220 West Parkway, Unit 12, Pompton Plains, NJ 07444, U.S.A., www.careerpress.com
D/2014/9797/2
Printed in the United States of America
20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2
Cover design: Bradford Foltz
Text design: Softwin
To my wife, Marguerite and my children,
Madison, Meredith and Matthew
Contents
Foreword
YOU CAN SPOT ENTREPRENEURS easily when they talk about their businesses and dreams. Their passion and fascination with their businessand others businessesis remarkable. When I met Scott, Mike and Marc, I knew before they told me about the many businesses theyve collectively started that these were talented, insightful, seasoned entrepreneurs. We quickly agreed to develop the Crash Course for Entrepreneurs together. For this volume in the series, we invited Mark Moon to contribute his considerable legal expertise, as both entrepreneur and attorney.
The aim of this series is to give you high-level overviews of the critical things you need to know and do if you want to start (or youre already running) your own business. In a two-hour read. Of course, theres much more to know about every topic covered, but we believe that what youll read here will give you the framework for learning the rest. A Resources section and a Glossary will ensure you can ground yourself in the essentials. And www.expertbusinessadvice.com, the co-authors website, offers expanded support for entrepreneurs that is updated daily.
Entrepreneurs vary widely in what they want to do. Your dream may be to start a very small, one-person service, perhaps doing home maintenance or day care or accounting from your home. You may have developed or discovered a high-tech breakthrough that will need years of testing and dozens or hundreds of people to bring to market. This book sees the intrinsic value and challenges of both styles of business. It will definitely help you make the most of your opportunity, whatever its scale.
As we mentioned above, Mark Moon joins Scott, Mike and Marc as our subject matter expert for this volume. He is a founding and the Managing Partner of the Moon Law Group, P.L., a full-service law firm. Over the years he has helped many start-ups and small businesses to make smart legal plans and decisions. Thanks to both his professional training and his day-to-day work with clients and managing the business of his firm, Mark fully understands the many, varied business issues any entrepreneur must face daily.